Tour de Francis @ MIPDDoc "Factual Meets The Brands"
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Transcript of Tour de Francis @ MIPDDoc "Factual Meets The Brands"
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TOUR DE FRANCIS DOCUMENTARY:https://www.youtube.com/watch?v=TmN4OF_6qMU
TOUR DE FRANCIS TRAILER:https://www.youtube.com/watch?v=9RQAqwqmtNc
TOUR DE FRANCIS IDENTS:https://www.youtube.com/watch?v=hjxnw7Qu2gM&list=PLBm-S8criC8fjzmUabrIrL6f4_S-E6IMk
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KNOW YOUR BRANDNo point pitching an idea that’s off-message
WHY A FILM?Are you bringing something to the party that traditional advertising can't?
THE INVISIBLE MOVIEHave a plan to get your film seen
BUDGET VS MERITOnly you can decide whether you need the money or the awards most
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“All in all, this will actually make me visit Halfords again despite my hate of big retail groups.”
“Your agency and marketing team should be congratulated - it became part of the viewing experience that ITV4 have created. From a happy viewer and reborn cyclist.”
Facebook fan, Halfords Cycling
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