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TOUCPOINT - G - · PDF fileINSIGHTS FOR YOUR RECRUITMENT AND EMPLOYER BRANDING ... reach and...
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360°TOUCHPOINT - HUMAN RESOURCE MANAGEMENT AIMS AND ECONOMIC BENEFITS • Greater recruitment success and increased efficiency over the long term for your acquisition process. • Positioning on the talent market as an attractive employer through targe- ted employer branding and the right value proposition – across all relevant channels. SOLUTION • Optimal mix of all your recruitment activities and choice of channels. • Optimal mix for addressing high per- formers and special profiles, such as client advisers, IT specialists, etc. • Focus on the key attraction drivers. • More efficient use of recruitment tools and methods. Understand where the high performers are. The candidate journey reveals via which recruitment channels specific candidate profiles, e.g. high performers, become aware of an employer, find out more about the employer, and finally, how important the various channels are for their decision-making. In addition, the strengths and weaknesses of your company’s employer brand are shown for each TALENT ACQUISITION & MANAGEMENT Our tools help you to increase the effectiveness and efficiency of your recruitment and retention activities over the long term, while positio- ning your company successfully in the labour market with a targeted value proposition and employer branding. 1. TALENT AQUISITION INSIGHTS FOR YOUR RECRUITMENT AND EMPLOYER BRANDING • Which recruitment channels (touchpoints) will successfully motivate and win the best-quality candidates (high performers) for your company. • Which benefits position you as an attractive employer in the talent market – and differentiate you from the competition. • How your recruitment channels perform – individually and combined. And which channels provide the greatest reach and impact. • What your strengths and weaknesses are in comparison with your competi- tion – in terms of content (are we offering/communicating the right things?) and channels (are we in the right places?) • Which recruitment channels achieve the best cost/benefit ratio, and how to assign your budget to the most effective activities.
Transcript of TOUCPOINT - G - · PDF fileINSIGHTS FOR YOUR RECRUITMENT AND EMPLOYER BRANDING ... reach and...
360°TOUCHPOINT - HUMAN RESOURCE MANAGEMENT
AIMS AND ECONOMIC BENEFITS
• Greater recruitment success and increased efficiency over the long term for your acquisition process.
• Positioning on the talent market as an attractive employer through targe-ted employer branding and the right value proposition – across all relevant channels.
SOLUTION
• Optimal mix of all your recruitment activities and choice of channels.
• Optimal mix for addressing high per-formers and special profiles, such as client advisers, IT specialists, etc.
• Focus on the key attraction drivers.
• More efficient use of recruitment tools and methods.
Understand where the high performers are. The candidate journey reveals via which recruitment channels specific candidate profiles, e.g. high performers, become aware of an employer, find out more about the employer, and finally, how important the various channels are for their decision-making. In addition, the strengths and weaknesses of your company’s employer brand are shown for each
TALENT ACQUISITION & MANAGEMENT
Our tools help you to increase the effectiveness and efficiency of your recruitment and retention activities over the long term, while positio-ning your company successfully in the labour market with a targeted value proposition and employer branding.
1. TALENT AQUISITIONINSIGHTS FOR YOUR RECRUITMENT AND EMPLOYER BRANDING
• Which recruitment channels (touchpoints) will successfully motivate and win the best-quality candidates (high performers) for your company.
• Which benefits position you as an attractive employer in the talent market – and differentiate you from the competition.
• How your recruitment channels perform – individually and combined. And which channels provide the greatest reach and impact.
• What your strengths and weaknesses are in comparison with your competi-tion – in terms of content (are we offering/communicating the right things?) and channels (are we in the right places?)
• Which recruitment channels achieve the best cost/benefit ratio, and how to assign your budget to the most effective activities.
AIMS AND ECONOMIC BENEFITS
• Successful personnel development and retention.
• Greater job satisfaction, commitment, and involvement.
• Higher profitability and greater pro-ductivity through increased engage-ment of your employees.
• Improved retention management.
• Reduction in employees intending to terminate their employment.
SOLUTION
• Optimal mix of activities important for a high level of engagement (com-mitment and satisfaction) by your employees.
• Optimal mix of retention driver be-nefits with the greatest breadth and impact in the company.
• More focussed and efficient imple-mentation of tools and resources needed for employee motivation, identification, and involvement.
ACCELEROM AG
Accelerom is an international research and consultancy firm specialising in comprehensive touchpoint management. Proven in practice: Our clients range from mid-sized companies to multi-national corporations – in both the B2C and B2B sectors. Scientifically va-lidated: Our 360° methodology has been validated by the Institute of Mass Communication and Media Research at the University of Zurich (IPMZ). Ack-nowledged innovation: We are involved in initiatives with the Swiss Commis-sion for Technology and Innovation (KTI), and work continuously on further developing our management tools with the University of Applied Sciences and Arts Northwestern Switzerland FHNW.
Top retention drivers. Which factors support employee engagement with and retention by an emplo-yer. The employee journey illustrates the most important factors after different periods of employment with a company, and shows changes over time. For all employees – or for different profiles.
2. TALENT MANAGEMENTINSIGHTS FOR YOUR PERSONNEL DEVELOPMENT AND RETENTION MANAGE-MENT • Which attraction drivers have the greatest reach when it comes to retention.• Which activities and tools will promote and increase engagement and com-
mitment over the long term. • Which attraction drivers will retain high performers and particular profiles,
and reduce fluctuation levels. • Where you stand with your current offer: motivators and dissatisfaction dri-
vers in your company. • Which methods – targeted at specific employee profiles and areas – support
your strategy, and which do not. • How to increase the efficiency and effectiveness of your retention process,
minimise effort and complexity, and maximise ROI.
ACCELEROM AGTechnoparkstrasse 1 CH - 8005 Zürich Telefon: +41 44 445 29 15 www.accelerom.com
YOUR CONTACTS
ISABEL IMPERANALYST AND [email protected]
GERY BRUEDERLINADVISORY [email protected]
Extract client portfolio Accelerom AG
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