Topics in Technology and Marketing In The Beginning
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Transcript of Topics in Technology and Marketing In The Beginning
Topics in
Technology and Marketing
In The Beginning
What is the Internet
● A network of networks● Millions of private, public, academic, business, and
government networks● Linked by a broad array of electronic and optical
networking technologies● Begun by DARPA (Defense Advanced Research Projects Agency) during the 1960s
● US Military's Cold War Era concerns about communications networks survivability
● Limited to bulletin boards sharing academic data
● Commercial use discouraged!
My Background
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The Digital Revolution Begins
● January 22, 1984…● … Superbowl XVIII…● … Apple introduces the Macintosh…● … “1984” ad airs…
http://www.youtube.com/watch?v=OYecfV3ubP8
Nothing is ever the same again
● Children born after 01/22/84 are “digital natives”
● Came of age in a digital world
● The rest are “digital immigrants”● Came of age prior to the Millennium● Have lived with analog technology to a greater or
lesser extent
● Immigrants are rarely as fluent as natives
http://www.marcprensky.com/writing/Prensky – Digital Natives, Digital Immigrants - Part1.pdf
Surfing the prehistoric-Internet
● Before browsers: the Internet was limited to the tech savvy – “geeks”
● The first browser: WorldWideWeb (1991)
● Text only● Did not support
page graphics!
Surfing the prehistoric-Internet
● First widely available browser: Mosaic 1.0 (1993)
● First browser to support page graphics – Mosaic 2.0 (1994)
http://www.boutell.com/newfaq/history/fbrowser.html
Netscape: The Web Is For Everyone● Netscape defined the modern browser
● Based on Mosaic, written by Mosaic developers
● Netscape 1.0 (1994)● Major innovation:
text and graphics appear on the screen as the web page downloads
● Earlier web browsers would not display a page until all graphics on it had been loaded
The First Browser War
● With 90%+ of browser market at its peak, Netscape eventually lost to Internet Explorer
● Netscape still lives on under its original name: Mozilla
● Firefox is a direct descendent of Netscape
http://en.wikipedia.org/wiki/Browser_warshttp://en.wikipedia.org/wiki/Netscape#Mozilla_Firefox-based_releases
Open Standard Victorious
● Microsoft wins battle, loses war
● The Internet remains an “open” environment
● Enormous implications for:
● Growth of Internet
● Today's internet/social media platforms
The Evil Empire Defeated
● Defeat of Microsoft's proprietary standards enabled:
● Any network to communicate with any other network
● Any computer to communicate with any other computer
● Any software platform to communicate with any other software platform
● Anyone to communicate with anyone else
Alphabet Soup – TCP/IP
● The basic language of the Internet● TCP (Transmission Control Protocol) -
“packages” the data● IP (Internet Protocol) – addresses and
delivers the “packages”● Created by DARPA
http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci214173,00.html
Alphabet Soup – FTP
● FTP (File Transfer Protocol) – enables transfer of files between 2 computers connected to the Internet
● Created by DARPA
http://searchenterprisewan.techtarget.com/definition/File-Transfer-Protocol
Alphabet Soup – POP/SMTP
● POP/SMTP● POP (Post Office Protocol) – enables
receipt of emails● SMTP (Simple Mail Transfer Protocol) –
enables sending of emails● Created by DARPA
http://searchexchange.techtarget.com/definition/POP3http://searchexchange.techtarget.com/definition/SMTP
Alphabet Soup – HTML
● HTML (Hypertext Markup Language) – instructs browser how to format and display web page
● Created by Tim Berners-Lee
http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212286,00.html
Alphabet Soup – HTTP
● HTTP (Hypertext Transfer Protocol) – enables transfer of web pages between server and browser
● Created by Tim Berners-Lee
http://www.birds-eye.net/definition/h/http-hyper_text_transfer_protocol.shtml
Alphabet Soup – SSL
● SSL (Secure Socket Layer) – encodes data transmitted across Internet
● Created by Netscape
http://www.birds-eye.net/definition/s/ssl-secure_sockets_layer.shtml
Alphabet Soup – Javascript
● Javascript – enables dynamic changes to web page content
● Created by Netscape
http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212418,00.html
Alphabet Soup – CSS
● CSS (Cascading Style Sheets) – separates formatting from HTML page structure, enabling:
● Cleaner, faster-loading page code● Quick and easy formatting changes to entire
website● Created by W3C (World Wide Web Consortium)
http://en.wikipedia.org/wiki/Cascading_Style_Sheets
To Learn More, Go To School
● W3 Schools● Tutorials● Examples● References● Certifications● Free!
http://www.w3schools.com/
Questions?