Topic 17: Writing and Publishing the Report Manila 6 December 2013 Irene Kitsara, Project Officer...
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Topic 17: Writing and Publishing the Report Manila 6 December 2013 Irene Kitsara, Project Officer Patent Information Section, Access to Information and Knowledge Division
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Transcript of Topic 17: Writing and Publishing the Report Manila 6 December 2013 Irene Kitsara, Project Officer...
Topic 17:Writing and Publishing the Report Manila
6 December 2013
Irene Kitsara, Project Officer
Patent Information Section,
Access to Information and Knowledge Division
I. Writing a Patent Landscape Report
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Delivery
Dissemination
Evaluation
Planning
PLR x ≠ PLR y
Depending on…
Profile of the reader
Scope of the report
Particularity of WIPO PLR users
All these factors make follow varie:
Layout
Content
Language
Analysis types
Visualization tools
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Who will read the report?
The PLR Reader Profile
Policy maker?
Lawyer/Patent Attorney?
Researcher?
Economist?
Market/Business analyst?
Patent Information user/expert?
IP manager?
Patent Information User?
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Matching readers’ profile to needs, purpose and output
Purpose of the report? Decision at stake?
Level of IP awareness/knowledge
Trends overview vs. detailed technical information
Access to the individual documents/search results required?
Legal status/Legal information needed?
Additional information to be included? (e.g. licensing, network analysis, market analysis)
Visualizations depending on focus of interest (e.g. granted patents or all patent filings?)
Results/Conclusions/Recommendations required?
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Matching the reader needs to the structure of the report
Components which can be included in the report:
Background technical information
Executive Summary
Key findings
Description of Methodology
Analysis of the results
Technology/Geographical focus
Additional analysis (market/business/competitor/portfolio analysis)
Conclusions
Recommendations
Annexes
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Example of a WIPO PLR
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WIPO PLR users particularityNot a single profile
Readers come from various backgrounds:
Policy makers
Scientists/Researchers
Managers
Patent Information Users
In order to address all needs:
Language adapted
Structure of the report (more general and more detailed information, background information etc)e
Emphasis also on instructive role –search strategy description
Different visualizations/analysis
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II. Publishing a Patent Landscape Report
Publication Options
Hard copies
PDF/Word
Power Point Presentations (.PPT)
Web-based reports
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Pros and cons of each format
Word and .PDF widely spread formats
Word allows editing (advantageous for the graphs/images that can be copied and some of them even edited)
.PDF along with the .PPT format allow for the same visualization and printing format independent from various computer settings
Web-based content is user-friendly, dynamic and interactive, but access to the Internet is required
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PDF – widely spread PLR publication format
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Patent Landscape Reports in .PPT Format
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Hybrid Electric Vehicle PLR, Dolcera 2005
Interactive Web-based PLR
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Interactive Web-based PLR (3)
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Yellow dots: Publications
Red dots: Clinical Trials
Blue dots: Related patent families
Publishing on SCRIBD – WIPO Presence
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WIPO PLR on Scribd
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WIPO Patent Landscape Reports – hard copies, PDF format and
Free WIPO Publications
Hard copies and electronic format (PDF)
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WIPO PLR – Web Presence
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http://www.wipo.int/patentscope/en/programs/patent_landscapes/reports/
WIPO PLR – Web Presence
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The report – PDF
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WIPO PLR – additional data to the report
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.xls with search results dataset:• can be sorted by various criteria• hyperlinked to the full-text documents• grouped by technologies/subtechnologies
WIPO PLR – additional interactive visualization tool
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WIPO PLR – additional interactive visualization tool (2)
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Interactive graphs – linked to search results and individual records
Interactive Web-based PLR (2)
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Coming up next….Infographics
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