Top tips for a successful website at the AVA Regional Meeting
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Transcript of Top tips for a successful website at the AVA Regional Meeting
Top Tips for a Successful Website
By Nigel Harding
AVA Regional Meeting South East7 February 2013
Agenda● Your website, your shop
window● Understanding your target
audience● Driving traffic to your
website.
1. Your shop window
Check list:● Establish/re-enforce corporate ID● Use consistent, complimentary colours● Use good quality photography
– Good lighting, relaxed professional look, no holiday snaps
● Importance of usability
– Different form factors (smartphones, tablets)
Colour wheel
Photography
Which would you choose?
●
●
Responsive Web Design
Some Facts & Figures● There are more mobile phones in the UK than people
● The number of smartphone searchers doubles every two months
● In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
● Smartphone sales overtook PC sales last year (two years earlier than expected)
● In three years time, tablet sales will be bigger than PC sales
● Smartphone sales will continue to grow – will be 3 times the sales of PCs
● 52% of UK mobile phone users have a smartphone
2. Your target audience
Check list● Understand who you are trying to reach
– Demographics (age, sex, niches)– Suitable colours & style that appeal– Personas
● Tell your audience what you want them to do– i.e. “Call to action”, telephone, complete a form, click on a “buy”
button
Vending machine industry persona
● Vending machine operator company● Facilities Management for SMEs/corporates● Target audience, think about...
● Male? – most likely● Age? - 28-45?● Role? - CEO/COO/MD?● Disposition? - quite analytical
3. Driving traffic to your website
Build it and they will come?
Internet Marketing
● SEO/PPC● Social Media
● Facebook● Twitter● LinkedIn
● Email Marketing● Directories & Listings● Online Advertising
What is SEO (Search Engine Optimisation)?
● Organic● Make your website content naturally relevant to Google
searches● Involves analysis, editing web content, adding new
content, constantly reviewing results and tweaking
● Pay per click● Google shows free ads (impressions)● You pay for each click through to your site● You can set a budget
SEO