Top Reasons why your Email Outreach is not getting Expected Results

Email outreach has become an integral aspect of online marketing campaign.

Even though the popularity of social media is growing day by day, still email

marketing is considered as the most personal form of contact businesses could

make with existing and prospective customers online. Businesses can get some

of the best results from email outreach such as links, clients and joint venture

opportunities etc. The main problem is that not all of them know how to write a

good and effective outreach email.

The emails should be genuine and trustworthy

Businesses can analyze themselves when they get an email by a person who is

saying that they are huge fan of your blog website. But how far you would be

convinced by it? The person has not given any details to backup the claim that

they are a fan of your blog website. If the statement has to deserve more

genuinity, then the person should have mentioned which of the blog post they

liked the most or they should have atleast left a comment on the blog post or

would have shared it with others on social media. Simply saying that they like

your blog website or content without any initiative to backup their claims cannot

be considered as a genuine statement.

Make work easier for your prospective customers

Businesses should always assume that the users to whom they are trying to

reach through the email are busier people. If you are giving a lot of work to be

done from their side, they might not be that much willing as they do not have

much time to spare on such emails. If you want the person at the receiving end

of the email to help you, then try to minimize the time and effort they will have

to spend on your email. You should not ask your audience to suggest new ideas

for you or share the features they found worth sharing with their audience.

Try to make your email outreach special

If you are simply sending an email asking your audience to link your content,

there is nothing special they might find in you. Why should they choose you over

others who are sending the same kind of emails? To stand apart, you will have

to explain what the advantage of linking your content is and how it is unique

from other competitors. For example, your tutorial might have step-by-step

pictures and video tutorial which none other competitor websites are providing

on the same topic.

Know your audience before asking for something

The average conversion rate that businesses receive is between 5% and 10%.

This means if they send atleast 1000 emails to their audience, they get almost

50 to a maximum of 100 links. Even though it is a good rate, if you know the

audience before asking for them to link your website, then the conversion rates

would have been more. This could be achieved by following a step by step

process wherein you will have to engage in a brief conversation with users in

social media or through email and posting comments about their article initially

and then extending a helping hand with some special skills you have in updating

the content or graphics. Now that the people on the receiving end of the email

knows you, you could ask for them to link your content and most often such

people would link your content as they know you better.

Conclusion

If the above mentioned aspects are not taken in to consideration, then those are

among the many reasons why your email outreach is not gaining expected

results. The emails have to be personalized before you send it to the person at

the receiving end to get some valuable links for your blog website.

Author Bio: Mark Steve is a professional and expert content writer. He writes

professional blogs and a variety of quality articles. If you are looking for web

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