Top French Firms in China 2012 Awards Template for Case Studies.
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Transcript of Top French Firms in China 2012 Awards Template for Case Studies.
Top French Firms in China2012 Awards
Template for Case Studies
2
Reminder on Calendar
Case studies need be finalized and emailed by July 23rd 2012
Apr May Jun Jul Aug Sep Oct Nov
17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48
Perform desk research
Identify key contacts
Set up and run ITW
Send finalized Case studies to OC&C Paris
Select Jury
Send case studies to Jury
Jury votes
Award night in Beijing
Activity
Inform winners to ensure key presence
End of November
Prepare event presentation with winners
Award night in ParisOctober 25th
Powerpoint file to be returned to [email protected]
3
Key contacts involved on Case Study and representing the firm for Awards
Company Position Location ITW datePhone
numberEmail Comments
Name 1
Name 2
Name 3
…
Examples:
CEO or COO China VP Asia
VP Strategy / Business Devlopment
4
INSERT YOUR LOGO
5
Overview of [Group XXX] global activities and focus on China
Global Activities Focus on China
Key Figures
Airline Company
– Passengers
– Cargo
– Aircraft maintenance
Activities
254 destinations 124 countries over all 5 continents
Locations
105
2
+17%
20152011
+10%
2001
Turnover (€Bn) Net Margin % Employees
5th Company in the World with x% MS in passengers 1st: Southwest lowcost company based in … 2nd: Delta Airlines; traditonal company based in… ..
Competition
Key Figures
Airline Company
– Passengers
Activities
Air China: sky team member/ JV/… Partnerships
10th Company in China with x% MS in passengers 1st: Air China, local company 2nd: … … ..First non local player with y% MS in passengers
Competition
HQ in Shanghai Offices in Beijing and Guangzhou …
Locations
BUs/ Product range / … BUs/ Product range / …
BUs/ Product range / …
Adapt to information availability/relevance
Adapt to information availability/relevance
Adapt to information availability/relevanceAdapt to information availability/relevance
105
2
20112001 2015
105
2
201520112001
105
2
2001
+17%+10%
20152011
Turnover (€Bn) Net Margin % Employees
105
2
20112001 2015
105
2
2011 20152001
Figures relevant to business activity (# stores, m tons, …) and relavant timeline
Figures relevant to business activity (# stores, m tons, …) and relavant timeline
Sources: XXXXX
6
[Group XXX] development in China has been based on …
Key Milestones Why China?
Early years, the export phase
– …
– … First steps in China
– …
– … Development in China became a priority
– …
– … Partnership with…providing step change
– …
– …
– … Our latest challenge
– …
– …
Strategy
Diversify regional footprint High growth market First mover advantage …
Twist toward concerned award category: growth, audacity or partnershipGoal is to tell the story Which strategy over time lead to what development
Top 3-5 reasons why the company decided to push its development in China
May 2011: JV with..
2010: Opening of HQ in Shanghai
2009: …
1990: First Paris-Shanghai flight
Sources: XXXXX
7
Key challenges successfully handled and reasons for success
Key Challenges
Protect technology/IP
– …
#1
How?
Avoid mis-marriage / divorce
– Detail/explanations
#2
Secure road to market
– Detail/explanations
#..
Success/ failure
Other…
– Detail/explanations
#..
Support with facts as much as possible (data…)
Route to marketIP
PartnershipManagement team / HR
Relationship with authoritiesMarketing / range adaptations
Localization (R&D, etc.)Industrial set-upLogistics set-up
Etc.
Sources: XXXXX
8
Key challenges unsuccessfully handled and reasons for failure
Key Challenges
Protect technology/IP
– …
#1
Why?
Avoid mis-marriage / divorce
– Detail/explanations
#2
Secure road to market
– Detail/explanations
#..
Success/ failure
Other…
– Detail/explanations
#..
Support with facts as much as possible (data…)
Route to marketIP
PartnershipManagement team / HR
Relationship with authoritiesMarketing / range adaptations
Localization (R&D, etc.)Industrial set-upLogistics set-up
Etc.
Sources: XXXXX
9
Lessons learned: DOs and DON’Ts and future strategy in China
DOs
Lesson #1: ……
– …….
– ……..
Lesson #2: …….
– …………
Lesson #3: …….
– ………….
DON’Ts
Lesson #4: ……
– …….
– ……..
Lesson #5: …….
– …………
Lesson #6: …….
– ………….
Mid-term strategy in China
Current/future challenges & next moves envisioned by 2015-2020
Route to marketIP
PartnershipManagement team / HR
Relationship with authoritiesMarketing / range adaptations
Localization (R&D, etc.)Industrial set-upLogistics set-up
Etc.
Route to marketIP
PartnershipManagement team / HR
Relationship with authoritiesMarketing / range adaptations
Localization (R&D, etc.)Industrial set-upLogistics set-up
Etc.
Sources: XXXXX