top 50 facebook pages.

A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their

Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a

distinguished panel of outside judges.

- from TBM

Source:TBMby Willis Wee • Penn Olson

2009

#50. the onion.

Description: The satirical newspaper doesn’t do much

besides posting its content on its page, but it still maintains

a steady, engaged fan following.

No. of fans: 542,169

Source:TBMby Willis Wee • Penn Olson

#49. calvin klein.

Description: Phillips-Van Heusen’s clothing retailer, Calvin

Klein regularly announces sales and posts coupons.

No. of fans: 334,520

Source:TBMby Willis Wee • Penn Olson

#48. buffalo wild wings.

Description: This restaurant chain has a fast-growing and

devoted fan base.

No. of fans: 942,629

Source:TBMby Willis Wee • Penn Olson

#47. taco bell.

Description: Yum Brands’ fast food chain, Taco Bell is

responsive to fans’ comments and receives strong positive

feedback whenever it posts promotions.

No. of fans: 673,906

Source:TBMby Willis Wee • Penn Olson

#46. zara.

Description: Fans from all over the world express their love

for this clothing retailer on its Facebook wall.

No. of fans: 1,600,026

Source:TBMby Willis Wee • Penn Olson

#45. gatorade.

Description: PepsiCo.’s Gatorade set up an app that

encouraged users to vote for their favorite moment in

Michael Jordan’s career. More than 8,000 votes were cast

on the sports drink's page.

No. of fans: 363,494

Source:TBMby Willis Wee • Penn Olson

#44. audi.

Description: Automaker, Audi seeks out fans’ feedback. It

hosted a campaign encouraging fans to discuss what its

next car should look like, and the company recently

posted a survey asking fans what they wanted from the

page.

No. of fans: 386,617

Source:TBMby Willis Wee • Penn Olson

#43. target.

Description: Target’s page gained 97,091 new fans

through its two-week “Bullseye Gives” campaign. During

which, fans could vote for which charity they thought

most deserved Target’s donations. (St. Jude Children's

Research Hospital won the most votes.) The retailer

reported that daily views of the page jumped by 4,800

percent.

No. of fans: 652,345

Source:TBMby Willis Wee • Penn Olson

#42. harley davidson.

Description: A fan photo gallery includes more than 9,000

photos of fans and their Harley-Davidson bikes.

No. of fans: 345,951

Source:TBMby Willis Wee • Penn Olson

#41. mtv.

Description: Viacom’s MTV page has a good ratio of

“likes” to comments. The music channel maintains a fast-

moving page with consistent fan engagement.

No. of fans: 1,146,737

Source:TBMby Willis Wee • Penn Olson

#40. six flags.

Description: This summer, Six Flags hosted the “Tournament

of Thrills” competition on its Facebook page where fans

could vote for their favorite roller coasters. More than

85,000 votes were cast, and the amusement park's fan

base more than doubled during the promotion.

No. of fans: 379,419

Source:TBMby Willis Wee • Penn Olson

#39. vans.

Description: The footwear retailer does a good job

incorporating YouTube videos onto its page.

No. of fans: 337,550

Source:TBMby Willis Wee • Penn Olson

#38. dr pepper.

Description: The soda company, owned by the Dr. Pepper

Snapple Group (DPS), regularly posts fans-submitted

photos to its wall.

No. of fans: 913,729

Source:TBMby Willis Wee • Penn Olson

#37. apple students.

Description: Apple (AAPL) started “Apple Students” as a

sponsored group when the Facebook community was

almost exclusively college kids. Even though Facebook

has since grown, the electronics retailer's page is a good

place to deliver targeted messages to this audience.

No. of fans: 913,729

Source:TBMby Willis Wee • Penn Olson

#36. vogue.

Description: Condé Nast’s fashion magazine gets positive

feedback when it promotes its editorial content and

magazine-quality images on the page.

No. of fans: 330,220

Source:TBMby Willis Wee • Penn Olson

#35. pizza hut.

Description: Pizza Hut, a subsidiary of Yum Brands, created

a Facebook app that facilitates pizza ordering.

No. of fans: 330,220

Source:TBMby Willis Wee • Penn Olson

#34. pringles.

Description: Pringles, the chip company owned by Proctor

& Gamble, has an impressive fan base even though it

rarely updates its page

No. of fans: 2,788,810

Source:TBMby Willis Wee • Penn Olson

#33. cnn.

Description: CNN.com joined forces with Facebook

Connect for its coverage of Barack Obama’s

inauguration. More than 2 million Facebook status

updates were published through the news network's live

feed during the ceremony. CNN is a division of Time

Warner (TWX).

No. of fans: 654,750

Source:TBMby Willis Wee • Penn Olson

#32. the art of travel by louis vuitton.

Description: When fashion house Louis Vuitton streamed a

live fashion show on its page in early October, it gained

more than 60,000 new fans.

No. of fans: 761,342

Source:TBMby Willis Wee • Penn Olson

#31. puma.

Description: Coordination with retail stores keeps

employees and customers of the sportswear company

involved with the page.

No. of fans: 1,271,064

Source:TBMby Willis Wee • Penn Olson

#30. ben & jerry’s.

Description: An ice cream company would know that you

can have too much of a good thing. Ben & Jerry’s doesn’t

overwhelm its Facebook fans with too many posts. “We

don’t have a magic rule or formula for how often is the

‘right’ amount,” a company spokesperson told TBM over

e-mail. “I can tell you, we over-posted once, and fans

didn’t like it.”

No. of fans: 987,761

Source:TBMby Willis Wee • Penn Olson

#29. forever 21.

Description: High frequency updates and a weekly

giveaway keep fans of the fashion retailer engaged.

No. of fans: 451,834

Source:TBMby Willis Wee • Penn Olson

#28. kohl’s.

Description: After Kohl’s (KSS) purchased a Facebook

homepage ad in August, it was named the fastest

growing page that week by Inside Facebook. The

department store's page had fewer than 10,000 fans

before the ad went up, and it gained more than 350,000.

No. of fans: 726,880

Source:TBMby Willis Wee • Penn Olson

#27. dippin’ dots.

Description: The ice cream company posts contests and

promotions that encourage high fans involvement.

No. of fans: 898,760

Source:TBMby Willis Wee • Penn Olson

#26. reese’s.

Description: There was noticeably more activity on the fan

page for Hershey's Reese's peanut butter cups around

Halloween time.

No. of fans: 1430,286

Source:TBMby Willis Wee • Penn Olson

top 25.

#25. gap.

What’s on the page: The fans run the show. You can hardly

see any updates from Gap itself. Despite that, it has

gained more than 100,000 new fans since the launch of its

“born to fit” fall ad campaign.

What’s cool: Its “send a customized holiday cheer” app.

Over 20k cheers have been sent out so far. Pretty viral.

No. of fans: 486,391

Source:TBMby Willis Wee • Penn Olson

#24. h&m.

What’s on the page: Fans are basically running the page

with many wanting H&M to be available in their cities.

What’s cool: 1580 photos uploaded by fans. It just shows

how much they love H&M.

No. of fans: 1,367,179

Source:TBMby Willis Wee • Penn Olson

#23. mcdonald’s.

What’s on the page: McDonald’s pushing information out

to its fans. The amount of feedback is crazy.

What’s cool: McDonald’s Facebook fans count

experienced a sudden jump after it took down all the

unofficial pages.

No. of fans: 1,456,095

Source:TBMby Willis Wee • Penn Olson

#22. national geographic.

What’s on the page: National Geographic loves to share

with you its images, knowledge and experience. Pretty

awesome!

What’s cool: Get 12 issues of National Geographic for $12.

Only for Facebook fans!

No. of fans: 589,496

Source:TBMby Willis Wee • Penn Olson

#21. pixar.

What’s on the page: Gorgeous animation and regular

updates to keep fans engaged. Pixar released a Toy Story

remix video on YouTube with a link to its Facebook page.

It helped Pixar gain more than 9,000 new fans.

What’s cool: You got to check out its fan board. Looks

awesome.

No. of fans: 719,924

Source:TBMby Willis Wee • Penn Olson

#20. papa john’s.

What’s on the page: According to TBM, Papa John’s

gained 200,000 Facebook fans by offering a free medium

sized pizza to anyone who signed up to its page. The

promotion was so successful that Papa John’s is repeating

it again this month.

What’s cool: There are a total of 71 Papa John’s

Facebook pages! (For different locations)

No. of fans: 740,542

Source:TBMby Willis Wee • Penn Olson

#19. jcpenney.

What’s on the page: Customers are complaining about its

Black Friday and Cyber Monday failure. Hmm not a very

good way to be on top 25. No reply from the company so

far.

What’s cool: Nothing is cool for a company that doesn’t

reply promptly to complaints.

No. of fans: 588,404

Source:TBMby Willis Wee • Penn Olson

#18. mountain dew.

What’s on the page: A page that is free for fans to post

their thoughts. Mountain Dew personally congratulated its

500,000th fan in September.

What’s cool: Dew-mocracy allows fans to help Mountain

Dew build its next ad campaign.

No. of fans: 616,613

Source:TBMby Willis Wee • Penn Olson

#17. krispy kreme.

What’s on the page: Krispy Kreme is highly engaging. It

thank fans and humanize its brand. Less spam more warm

is its key to success.

What’s cool: Asking questions as a way to engage fans

simply works.

No. of fans: 1,160,881

Source:TBMby Willis Wee • Penn Olson

#16. kellogg’s.

What’s on the page: Which flavor pastry do you like more?

Questions, comments and contests flood the page.

What’s cool: Its flavor tournament app helped it to gain

15,000 fans a day.

No. of fans: 1,022,037

Source:TBMby Willis Wee • Penn Olson

#15. adidas.

What’s on the page: Shoes, clothes and events. Adidas

uses images to its advantage.

What’s cool: The page looks cool with all the images but

its logo could be sharper.

No. of fans: 2,164,437

Source:TBMby Willis Wee • Penn Olson

#14. nba.

What’s on the page: Videos and apparels updates.

Basketball leagues rule Facebook. It has more fans than

any other sport.

What’s cool: NBA sells its apparels using credits. Find the

apparels under the gift section.

No. of fans: 1,722,545

Source:TBMby Willis Wee • Penn Olson

#13. best buy.

What’s on the page: Isn’t the best place to buy your stuff

definitely. There are more negative comments than

positive ones. There seems to be a problem with its

customer service.

What’s cool: This fan page is dedicated for people to

complain.

No. of fans: 1,022,037

Source:TBMby Willis Wee • Penn Olson

#12. dunkin’ donuts.

What’s on the page: The page is flooded with fans’

declaration of their favorite donuts.

What’s cool: While most fan pages use corporate logos as

their profile pictures, the doughnut and coffee retailer

uses the space to honor its “Fan of the Week” contest

winner.

No. of fans: 958,388

Source:TBMby Willis Wee • Penn Olson

#11. skittles.

What’s on the page: Fans flood the page with positive

comments.

What’s cool: Skittles is Tweep’s favorite candy too.

No. of fans: 3,522,390

Source:TBMby Willis Wee • Penn Olson

#10. t.g.i friday.What’s on the page: Fans making “noises”. Its website uses

the familiar dining crowd noise to remind customers the

warmth of dining at its restaurant. Splendid.

What’s cool: T.G.I. Friday’s ran a television ad this fall with

an enticing premise: Become a fan of this guy and you

get a free burger, but only if the page reaches half a

million fans before October. The restaurant chain reached

its goal by Sept. 13.

No. of fans: 1,022,037

Source:TBMby Willis Wee • Penn Olson

#9. redbull.

What’s on the page: Redbull connects with fans using

sponsored athletes. The integration of its Facebook and

Twitter profiles is seamless.

What’s cool: Red Bull’s latest app, called Red Bull Stash,

maps out a real-life scavenger hunt for fans.

No. of fans: 1,632,168

Source:TBMby Willis Wee • Penn Olson

#8. chick-fil-a.

What’s on the page: It is the first page I have seen so far

that has its menu on Facebook. It is the simplest way to

attract people to dine at your restaurant, isn’t it?

What’s cool: Chick-fil-A was the first restaurant page to hit

1 million fans on Facebook. It reached this milestone in

August.

No. of fans: 1,224,680

Source:TBMby Willis Wee • Penn Olson

#7. youtube.

What’s on the page: Hot videos and blog posts are

regularly updated on the page.

What’s cool: They had a public challenge to surpass stars

like Lady Gaga, Vin Diesel and Megan Fox in terms of

number of fans. They failed but managed to get more

than 600,000 new fans.

No. of fans: 3,757,302

Source:TBMby Willis Wee • Penn Olson

#6. vitaminwater.

What’s on the page: 50 sound lab and flavorcreator apps

look fun.

What’s cool: Vitaminwater + New Moon advertisement.

Interesting but not very inspiring.

No. of fans: 1,087,402

Source:TBMby Willis Wee • Penn Olson

#5. itunes.

What’s on the page: It introduces interesting apps (like

gaining access to Victoria’s Secret backstage) and of

course, music.

What’s cool: Within a week of launching this page in May,

Apple’s digital downloading service iTunes already hit

more than 1 million fans.

No. of fans: 1,087,402

Source:TBMby Willis Wee • Penn Olson

#4. victoria’s secret.

What’s on the page: It introduces interesting apps (like

gaining access to Victoria’s Secret backstage) and of

course, music.

What’s cool: Within a week of launching this page in May,

Apple’s digital downloading service iTunes already hit

more than 1 million fans.

No. of fans: 1,087,402

Source:TBMby Willis Wee • Penn Olson

#3. disney.

What’s on the page: A mixture of old school cartoons and

new movie trailers. Fans shared over 3,000 photos of their

Disney experience. It just makes you feel happy when

you’re on this page.

What’s cool: If you can’t afford to go to DisneyLand, its

Facebook Page is the next best alternative.

No. of fans: 2,432,350

Source:TBMby Willis Wee • Penn Olson

#2. starbucks.

What’s on the page: Most people are declaring their

favorite drinks and wishing they could have them now. Oh

and Starbucks has this ‘Around The World’ tab that brings

you to the Facebook page of your location.

What’s cool: According to Charlene Li, Starbucks is top in

terms of web engagement. It is the brand with the most

number of Facebook fans so far.

No. of fans: 5,116,222

Source:TBMby Willis Wee • Penn Olson

#1. coca cola.What’s on the page: “Coke took my teeth. No regrets!”, a

fan wrote on the company’s wall.

What’s cool: This page was created by a fan and his

buddy. The page grew exponentially and caught Coca

Cola’s attention. The soft drink giant made this page

official while keeping the creators in control of the page.

Like what TBM said, the result is an organic fan-centric

page without a corporate feel.

No. of fans: 4,007,785

Source:TBMby Willis Wee • Penn Olson

Penn Olson

end.