Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013
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Top Takeaways from the Digital Health Extravaganza DHCX 2013 Presented by Don Jones, Lisa Brown and Emily Springer
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Transcript of Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013
![Page 1: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/1.jpg)
Top Takeaways from the Digital Health ExtravaganzaDHCX 2013
Presented by Don Jones, Lisa Brown and Emily Springer
![Page 2: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/2.jpg)
Agenda
• The Digital Health Extravaganza 2013: Converging Networks
• Top Five Takeaways
• Questions?
![Page 3: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/3.jpg)
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#1: Socialize with purpose.
• What are the “social objects,” or nodes that people care about and find common interest in?
![Page 4: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/4.jpg)
#2: Work on a micro scale.
• Engaging one person at a time is still innovative – even in the age of “virality.”
• Think of the person as our data set.
![Page 5: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/5.jpg)
#3: Measure real world outcomes.
Vs.
![Page 6: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/6.jpg)
#4: Design for the ‘ecosystem’ in which your audiences live.
![Page 7: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/7.jpg)
#5: For mobile health solutions, design with focus.
![Page 8: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013](https://reader036.fdocuments.us/reader036/viewer/2022070315/55520c70b4c905421a8b553b/html5/thumbnails/8.jpg)
Questions?