Zig Ziglar’s lessons on

SalesPresented By: Bhavesh Bhansali

Lesson No. 41Referrals

• Always ask for Referrals

• Referrals keeps the sales professional in business.

• Report back to customers letting them know the results of your calls.

Lesson No. 42Train yourself to use your voice effectively

• Record your sales presentation

• Use voice inflection for price objections

• Use strong and exciting words

Lesson No. 43Questions and Objections

• Sale person’s best friend-- Objections

• Use additional information to Convert NO into YES

• Never argue with the Customer over Objections

Lesson No. 44Presentation

• If you receive the same objections during your all presentations, you have to review your presentation

• Be prepared for objections

Lesson No. 45How to overcome sales objections

Four Basic principles

• Whoever has the most information, has the most influence

• People make new decisions on additional information

• Question the objections for better understanding

• Overcome objections with evidence