The Top 12 Venture Capital Firms Funding the 50+ Market

A REPORT SPONSORED BY

Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

New digital health apps and wearable devices for the young get the lion's share of media attention. But entrepreneurs and investors investing with the 50+ market in mind are focusing on a big — and growing — opportunity. !Baby Boomers make up 44% of the US population and more than 10,000 enter the 50+ demographic daily. Collectively, they spend $3.5 trillion a year. By 2018, breakthrough technologies, innovative services and disruptive business models will benefit more than 100 million people 50+ and represent $20 billion in revenue in the US alone. !In December, StartUp Health and AARP released the first-ever digital health insights funding report evaluating the 50+ market, highlighting the encouraging rise of health innovation among a growing population with increased medical needs. This report takes a closer look at the top venture capitalists making investments that impact the 50+ population and the hottest areas of investment. Already, some of the country's top venture capitalists are making big investments in companies relevant to the 50+ market. And our data indicates that the trend may just be beginning. Take a look!

Source: Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights

Background

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A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights Published: May 7, 2014

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In the 50+ market, VC firms are mostly interested in vital sign monitoring, care navigation and social engagement

Num

ber

of V

Cs

Inve

stin

g in

Mar

ket

2010

-201

3

3

Medical Management

Diet and Nutrition

Emergency Detection and Response

Behavioral and Emotional Health

Aging With Vitality

Physical Fitness

Vital Sign Monitoring

Care Navigation

Social Engagement

Interest in these markets is primarily attributed large market opportunities and clearly-defined business models

Published: May 7, 2014 A StartUp Health Insights Report. Comprehensive funding data available at startuphealth.com/insights

• Aging with vitality, vital sign monitoring and care navigation received the greatest amount of digital health VC funding from 2010 to 2013 !

• Physical fitness and care navigation have seen the most deal action (by volume) from the top investors funding the 50+ market since 2010

!• Vital sign monitoring, care navigation and social engagement have the greatest number of

interested VCs among the 50+ market opportunities !• Funding in companies relevant to the 50+ market represents 53% of all digital health

investment dollars and is growing !

• Seed or Series A deals comprised half of the deals from 2010-2013 in companies related to the 50+ market

Key Takeaways

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Download the full report at www.startuphealth.com/aarp