Tom Hunt – Community Development Worker. The general public think we look like this…
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What should good prevention work with MSM look like? Tom Hunt – Community Development Worker
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Transcript of Tom Hunt – Community Development Worker. The general public think we look like this…
What should good prevention work with MSM
look like?Tom Hunt – Community Development
Worker
The general public think we look like this…
MSM
The commissioners think we look like this…
MSM
Our straight friends think we should look like this…
MSM
But really we are like this…??????????
MSM
What we should be doing is this…
MSM
What some MSM are doing is…
MSM
Posters National TV campaign using shock tactics Leaflets Condoms & lube Face to face outreach/121s Scaring the bejesus out of MSM
Traditional HIV/STI Prevention for MSM
Target audience increasingly split into separate communities of interest
Different bars/events aimed at communities Websites making it easier for MSM to find
their specialist interest Even specialist Pride/Gay targeted events…
Folsom, Bearcelona, Hustlaball Changes in MSM culture?
HOMOgeneous?
Mobile internet…
Disruptive technologies…
Gay niche/fetish websites…
Disruptive technologies
Medical interventions…
Disruptive technologies
Opportunity to engage with SMARPs?
Get a presence on the most popular generalist sites/apps and the most popular niche sites/apps
Think about what target audiences and/or SMARPs you want to reach
Use their technology to reach MSM, i.e. GROWLr SHOUT! – broadcast messages or use a passive approach to reduce cost, i.e. BBRTS
Mobile and Websites
Use popular general social networking sites such as Twitter, Facebook and your own websites to spread articles, news, create dialogues with your target audience (invite them to discuss)
Create content: YouTube, podcasts, vodcasts Short, snappy & funny. Have a human face to the organisation…
Social networking & content
Declining use of cruising outdoors HUGE increase in virtual cruising & sauna
use Maybe not so many men met at PSE…
however condom and lube needed PSE targets MSM not traditionally accessing
“gay” virtual cruising? Sauna outreach HUGELY important
accessing SMARPS
To Cruise or not to Cruise?
MSM should be able to access supplies in bars, saunas, cruising areas, events & while
expensive…through the post. Postal condoms means cost effective
targeting MSM in rural areas, MSM who don’t access LGB&T* venues & distributing specialist condoms/sizes.
Condom & Lube
Internet driving an increase in MSM self-organisation for social groups and niche interests
Gay-led organisations to facilitate groups meeting as much as possible if venues needed and take a step back from generating them
Access groups offering training and/or tap into their networks for condom packing or other community engagement activities
Training sessions open to all MSM on better gay sex etc, a great way to engage with MSM not in groups
Groups/Training
Research, Evidence & Reference
On as many platforms as possible, bearing in mind financial and systemic constraints…
Being innovative and attention grabbing No longer creating social groups but accessing
groups Being approachable and responsive to new
challenges
In short…Being TOTAL attention
whores
Different approaches
