Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K...

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1 HOUSING INDUSTRY OUTLOOK BUILDING PRODUCTS 2018-2021 Todd Tomalak SVP Research [email protected] 920-373-6727 OCTOBER 25, 2018

Transcript of Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K...

Page 1: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

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HOUSING INDUSTRY OUTLOOK – BUILDING

PRODUCTS 2018-2021

Todd Tomalak

SVP – [email protected]

920-373-6727

OCTOBER 25, 2018

Page 2: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Remodeling Market—Bull or Bear?Building Products Market—Bull or Bear?

Page 3: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

We Collaborate With 200+ Diverse Subscriber Clients to Better

Understand the Housing Market

JBREC RESEARCH MEMBERSHIP DISTRIBUTION

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This is the 2nd longest expansion in the

last 60 years.

We think it can

become the longest

Page 5: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

This expansion has been mild – 6th

largest of last 10.

Page 6: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

A forward looking component of the index with data back to 1953 provides a lead on recession events as well as an early indication of coming growth cycles. We did a

64 year back test of this data which shows a normal risk of recession in any given year on average to be 27% 2 years out and 50% four years out.

Source: John Burns Real Estate Consulting, LLC (Pub: Aug-18)

53% 68%

Probability

Recession risks are also higher than norm.

53% within 2 years and 68% within 4 years

very low risk

very high risk

low risk

normal risk

high risk

27% 56%

Page 7: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

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4 Big Downturns and 3 “Hiccups” in 47 years.

H O U S I N G C O N S T R U C T I O N 1 9 7 1 - 2 0 1 7

Source: John Burns Real Estate Consulting, LLC

SF Permits

1.7 M

We Expect Hiccup #4 Sometime in the Next Three Years,

With Sustained Growth Thereafter

Page 8: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

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Year-over-Year Sales Rate Growth

*Note: The above chart shows YOY comparisons only for builders who participated in the survey one year prior. For the May survey, YOY comparisons include

200 responses.

Source: John Burns Real Estate Consulting, LLC, independent survey of ~18% of all US new home sales, NSA (Data: May-18, Pub: Jun-18)

Sales Rate Growth Per Community Growth

is decelerating too.

Page 9: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

1 Year Ago (Oct 2017): 20% of Markets ‘Strong’ or

Better

Page 10: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Now (Oct 2018): Only 4% of Markets ‘Strong’ Downgraded 10 Markets in Last Month

Page 11: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 12: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 13: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Rising rates also support a shift to lower prices.

Some moveup buyers with great rates will stay put.

Source: John Burns Real Estate Consulting online survey, June 2018

Page 14: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 15: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Huge Differences in Resale Listings = Headwind for

Home Prices (Tough for Builders in Rising Cost Environment)

Page 16: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 17: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 18: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 19: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

We Asked 90+ of The Smartest Housing Executives:

What is The WORST,

RISK-ADJUSTED

Housing Industry

Investment Today?

Page 20: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 21: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

$151,258

$224,483

$164,542

$254,200

$172,608

$242,975

$222,783

$324,467

$150,000

$175,000

$200,000

$225,000

$250,000

$275,000

$300,000

$325,000

$350,000

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Home Price History, New and Resale12-month averages (to smooth out seasonality)

Resale New

Sources: Census Bureau and National Association of Realtors

High Costs Plus a Shortage of New Homes

have allowed builders to push new home

prices

Page 22: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Many big public builders have average home

prices above $400,000.

$231,000

$302,000

$336,000

$365,000

$377,000

$380,000

$385,000

$387,000

$402,000

$408,000

$413,000

$427,000

$440,000

$479,000

$480,000

$496,000

$633,000

$813,000

$1,211,000

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NWHM

Home Builder Average Sales Price, 2018Q2

Page 23: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 24: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

-95K

128K

81K

218K

-165K

-14K

-263K

97K

268K

188K

418K

271K

-300

-200

-100

0

100

200

300

400

500

<25 25–29 30–34 35–39 40–44 45–49 50–54 55–59 60–64 65–69 70–74 75+

Sources: U.S. Census Bureau; John Burns Real Estate Consulting, LLC (Data: 2016, updated quarterly†)

Household Formation by Age

2016 YOY change, thousands

Based on our proprietary demographic models, the 55+ cohort experienced the most household formation

growth in 2016. Solid growth for the 25–39 age range supports builders’ pivot to entry-level housing.

Demographics Support Lower Price Points Too

Pub: Aug-18

Page 25: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Sacramento – “We are running into issues

with the city of Sacramento , they are not able

to get our permits through their internal

controls, 2 people working in the permit

department, go figure, we are waiting today on

56 permits. This costs us 30-45 days. We

aren't having foundation trade delays once we

get the permits to them”.

Page 26: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Sacramento – “We are running into issues with the city of Sacramento , they are not

able to get our permits through their internal controls, 2 people working in the permit

department, go figure, we are waiting today on 56 permits. This costs us 30-45

days. We aren't having foundation trade delays once we get the permits to them”.

Orlando - Municipal building departments are horrid in their plan approval. This has

bogged down into a continual fiasco. Locations that would only take 24 hours to less

than a week to be issued a building permit from submittal, now routinely take 8-10

weeks from submittal to receipt of a permit.

Portland - Delays in starts are almost exclusively due to increased challenges in

obtaining building permits.

Atlanta - Seeing starts delays in some counties, 2-3 weeks. Permit delays are

slowing us down, seeing some foundation trade sluggishness. Working with plats so

yes, some lot delays. Utility installations are normal.

Denver - Yes, our starts are delayed. We are lagging 30 -45 days in most

municipalities. We have permit delays. Also foundation labor delays because they

do not have crews to handle the bubble when municipalities release permits late and

in batches. Utilities are 3 – 6 months behind across the metro area.

Texas - Yes very evident [starts delays] as everyone is behind: city, design

teams, engineers, etc. We are trying to limit to 3 weeks delays tops, but can’t

afford to lose a month this year. Permit delays, waiting for foundation trades, lots

not ready and power company delays are all factors.

Page 27: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 28: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 29: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

WE’VE SEEN THIS SCENARIO PLAY OUT BEFORE

29Source: John Burns Real Estate Consulting, LLC independent survey of ~23% of all US new home sales, NSA (Data: 1Q18, Pub: Apr-18)

• 1916 Drywall invented

Consumers hesitant to adopt

drywall because perception of low

quality – no ‘art of craftsmanship’

• 25 years later: WWII – labor

constraints causes permanent

shift to drywall.

Page 30: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

25% OF BUILDERS WE SURVEY ARE USING TURN-

KEY FRAMERS FOR 100% OF THEIR HOMES!

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†The Northern California region includes Reno, NV.

134

1016 15

2538

5063

84

4

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3 3

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2112

20

1283 79

73 7261 60

4232

24

11

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20

30

40

50

60

70

80

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100

Northwest Texas Southeast Northeast Midwest National Florida Southwest NorthernCal

SouthernCal

What % of Builder SF Homes are Built Using ‘Turn-Key’ Framers

100% 55%-95% 5-50% 0%

Source: John Burns Real Estate Consulting, LLC independent survey of ~23% of all US new home sales, NSA (Data: 1Q18, Pub: Apr-18)

Page 31: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

2% 14%

70%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Longer than Today Same as Today 0%-25% FEWERHours than Today

25%+ FEWERHours than Today

Expected Onsite Hours Required to Build SF Home Over Next 5 Years

Builders ‘Get’ That Efficiency Should Improve: 84% Of Builders Anticipate Faster Construction Methods

Within 5 Years

Page 32: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Before After

HGTV “Recipe” for Remodels

Page 33: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Existing Home Sales, Peak & Decline

Page 34: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

#3 - Recent Home

Purchase 28%

Top Reasons for Kitchen Remodel

Page 35: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

#2 - Finally Have

the Means 36%

#3 - Recent Home

Purchase 28%

Top Reasons for Kitchen Remodel

Page 36: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

PROJECTS FUNDED BY SAVINGS—

60%

69%

74%

75%

78%

79%

80%

80%

80%

83%

84%

90%

0% 20% 40% 60% 80% 100%

Roofing

Siding

Insulation

Bedroom

Windows /…

K&B

Flooring

HVAC

Deck

Plumbing…

Fencing

Landscaping

Most Remodels are Funded Out of Pocket

Page 37: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

41%#1 – Can No Longer

Stand Kitchen

#2 - Finally Have

the Means 36%

#3 - Recent Home

Purchase 28%

Top Reasons for Kitchen Remodel

Page 38: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...
Page 39: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

39

2016–2018 2020–20212019

Mix Shift to Smaller Scale Projects

Page 40: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

40

Page 41: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Let’s Connect—

920-373-6727

ttomalak@

realestateconsulting.com

Todd Tomalak

SVP Research

Let’s Connect!

Page 42: Todd Tomalak SVP Research - sbcmag.info...NWHM Home Builder Average Sales Price, 2018Q2-95K 128K 81K 218K-165K-14K-263K 97K 268K 188K 418K 271K-300-200-100 0 100 200 ...

Let’s Connect—Todd Tomalak SVP Researchttomalak@

realestateconsulting.com920-373-6727

Q

+

A