Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Media in Emergency...
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Social Media in Emergency Management Defining a New Era of Disaster Preparedness, Response, and Recovery
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Transcript of Todd Jasper: How Can We Leverage Technology to Improve Performance: Social Media in Emergency...
Social Media in Emergency Management
Defining a New Era of Disaster
Preparedness, Response, and Recovery
Todd J. Jasper
• Director of the Homeland Security and Emergency Management Division at MSA, Inc.
• Emergency management consultant to agencies such as HHS, DHS, FEMA, USAID, and National Science Foundation
• Twitter: @toddjasper
WHAT IS
#SMEM?
Social Media:forms of electronic communication (such as Websites for social networking and micro-blogging)through which users create online communitiesto share information, ideas, personal messages,and other content (as videos)
More than 1.25 Billion!
More than 250 million!
500 million tweets daily
During emergencies , social media usage dramatically increases
During emergencies , social media usage dramatically increases
Why do people use social media during emergencies?
#SMEM Reasons
• Availability
• Convenience
• Social Norms
• Seeking Information
• Timely information
• Unique Information
• Unfiltered information
• To determine disaster
magnitude
• To check-in with family &
friends
• To self-mobilize
• To maintain a sense of
community
• To seek emotional support
UMD: Social Media Use during Disasters: A Review of the Knowledge Base and Gaps
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Social media usage is prolific, across multiple platforms
Even the Pope is using social media now
Some examples…
“We’re going to get the victims out, we’re then going to conduct a sweep with EOD assets… we will then get people out of the
restaurants and bars. I need somebody up there to get on social media and let people know what we’re doing here–that we’re
sweeping the streets to make sure it’s safe first, and then we’ll get them out of the bars once we get it swept.”
The future of social media in emergencies…
More demand for connectivity
More demand for connectivity
More demand for connectivity
Cell on Wheels (COWS)
Rumor control
Rumor control
Rumor control
Rumor control
Changing the way emergency managers and stakeholders communicate
My pledge to the individuals andcommunities we serve is that ratherthan asking them to change the waythey communicate to fit our system,we will continue to change the waywe do business to fit the way theycommunicate. In doing so, we will notonly reach the largest possible audienceto share important information, but wewill help facilitate a two-waycommunication, engaging theindividuals, families and communities asa critical part of our emergencymanagement team.
