Today’s Objectives

• Business Pitch Presentation Overview

• SWOT Analysis

• Bottle Sales??

Zeal Dance Academy

399 Sun Valley BlvdLincoln, NE 68528

Zeal Dance Academy Description:

Zeal Dance Academy will teach children as young as 2 up to adult level quality classes. Each teacher will be active with in the class and towards the students. Our enthusiastic devotion towards dance

education will make every costumer enjoy our classes and learn life and dance skills all at once. Jazz, tap, ballet, lyrical, hip hop, cheer,

creative movement, and mommy and me classes are all offered.

Zeal Dance Academy Mission:

At Zeal Dance Academy we are devoted to teaching kids all there is to know about dance in several different styles, while keeping

the environment positive and enthusiastic. Our entire staff is dedicated to provide each child the most knowledge they can, to

create the best character and dancer possible.

S.W.O.T. ANALYSIS

Analyzed Competition:

❀Starstruck Dance

❀Fallbrook Y.M.C.A

❀Universal Dance Academy

Target Market:

• Children Ages 2+

• Up to Adults

Demographics in

LocationAge: 365 people under the age of 5

Money: Median family income in 1999 $51,341

Getting and Keeping Costumers:

❀Marketing❀Master Classes open to any dancers

❀Holding auditions for fun shows and dances

❀Being somewhat flexible 

Media and Advertising:

❀Television Ads❀Web Ads❀Local businesses

❀Billboards❀At the schools❀Radio Ads❀Newspaper Ads

❀Brochures

Newspaper Ad:

Day to Day Promotions:

Enroll in 3 classes get 1 half-off (for one student)

Family discount: $40 off 2 or more people enrolled in 3 classes per session

$20 Zeal Dollars if you gain Zeal a new client

COMPETITION

• Universal Dance Academy• True Dance Academy• Starstruck Dance Academy• Cheryl Priess Dickey School Of

Dance• Motions Dance Academy• Cheer and Dance Express• YMCA Dance• YWCA Dance• Club Kicks • Studio 2• Hart Dance Academy • Divas Dance• Pure Movement Dance Institute• Capital City Dance Shack

Conclusions: ❀ Extra Information to Move Forward With Zeal Dance Academy:• Research number of

students enrolled in other studios

• Advertising Prices and Marketing Strategies

❀What are the risks involved in this new

business?

Not enough costumers

Poor Revenue

Poor advertisements

Running out of money or loans

Not getting our location

Classes low in attendance

Will we follow through with this

plan, based on what we found out?

❀Yes:

• Good Understanding of how to start the business

• Popular studio in the Northwest part of Lincoln

Additional Slide Possibilities

Short Term Goals:

❀Promoting the business and finding costumers

❀Saving money and getting loans

❀Recital spaces

❀Open studio

Long Term Goals:

❀Gaining more than 200 students

❀Upgrading Studio Spaces

❀Staying open for ten + years

❀Growing business

❀Competitive Company

❀Start an annual winter and spring show

❀Open up broad varieties and levels of class

❀Master Classes with professional choreographers

❀Known reputation for Zeal Dance Academy

FLO

OR

P

LA

N:

Management❀ Partnership/Co-

owners

❀ Staff:

❀ 3 teachers: $11.00 per hour

❀ 1 office/secretary: $9.00 per hour

❀ Custodian: $10 dollars per hour

❀ 3 teacher assistants: minimum wage

Chart of Management:

Business Hours:Office Hours:

Mondays-Thursdays:

4:00-8:30

Classes:

Approximately 4:00-8:00

Class Schedules:

Why the location?

❀ No other studio in the area

❀ It has a lot of open space

❀ Good parking

❀ Food options are close

Customer Survey

Exit Strategy

• One person wants out of business:• Become complete

owner by buying business

• Sell the business and split profits equally

(Must be a 6 months notice)