To Ticket or Not to Ticket: Choosing the Right Event Software Solution
20
Nicola Rossetti, Chief Strategy Officer, etouches
description
With so many choices on the market, which event management software should you use? Solutions range from comprehensive, robust platforms to quick and easy ticketing engines. Are the larger platforms nimble enough for smaller events? How far can the ticketing solutions be stretched? Get clarity on our event management software and new ticketing solution, Pinkee, to decide which platform best matches the type, size and lifecycle of your events.
Transcript of To Ticket or Not to Ticket: Choosing the Right Event Software Solution
Nicola Rossetti, Chief Strategy Officer, etouches
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
When trying to find the right solution to manage your event amongst thousand offers, it might appear complex
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Knowing what is at stake and what matters will help you to find the right tool for your type of event / organization
Event #2
ticketing
Reg
Event #1
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Sport event CONFERENCE
Business Meeting Tradeshow
Concert Charity Dinner
Corporate meeting
Association event
Networking event User conference CONVENTION Party
Dinner Product showcase event
Sport event CONFERENCE
Business Meeting Tradeshow
Concert Charity Dinner
Corporate meeting
Association event Networking event User conference
CONVENTION Party
Dinner
Product showcase event
Sport event Charity Dinner Dinner
Tradeshow Tradeshow User conference
CONVENTION Party
Corporate meeting User conference
Networking event Product showcase event
Sport event User conference
Association event Dinner
Sport event
Dinner
Sport event CONFERENCE
Business Meeting Tradeshow
Concert Charity Dinner
Corporate meeting
Association event
Networking event User conference
CONVENTION Party Sport event CONFERENCE
Business Meeting Tradeshow
Concert Charity Dinner Association event
CONVENTION Party Product showcase event
Sport event
Charity Dinner
Tradeshow
Tradeshow
User conference
CONVENTION Party Corporate meeting
User conference
Networking event Sport event
User conference Association event Dinner
Sport event
Sport event
CONFERENCE
Business Meeting Tradeshow
Concert Charity Dinner
Association event Networking event
User conference
CONVENTION Party Sport event CONFERENCE
Business Meeting Tradeshow
Concert
Charity Dinner
Association event Networking event CONVENTION
Party
Dinner
Product showcase event
Sport event
Charity Dinner Tradeshow
Tradeshow
User conference
CONVENTION
Corporate meeting User conference Networking event
Sport event
Association event
Dinner Sport event
Sport event Concert
User conference
CONVENTION Party CONVENTION Party Sport event
Tradeshow CONVENTION Party Corporate meeting
User conference User conference Association event
Sport event CONFERENCE
Concert CONVENTION Party Charity Dinner
Party Product showcase event
Sport event Corporate meeting User conference
Association event
Sport event
Sport event Concert
User conference
CONVENTION Party CONVENTION Party Sport event
Tradeshow CONVENTION Party Corporate meeting
User conference
Sport event
User conference Association event
Sport event CONFERENCE
Concert CONVENTION Party Charity Dinner
Party Product showcase event
Sport event
Tradeshow Corporate meeting
User conference
Association event
Sport event
So, to ticket or not to ticket ?
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
But The FIRST question you want to ask yourself is : Does my event require support ?
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
What is the reputation / robustness of my vendor ? Privacy, transaction, security.. Your brand / event is exposed
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
EVEN
T C
OM
PLE
XIT
Y
EVENT MANAGEMENT
Registration tools
Ticketing tools
mobile
Social
Marketing
Event Platforms
Solutions
API
Ticketing tools
The Future of Event Technology
And 100+ more And 20+ more
TICKETING REGISTRATION
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
logistics
business model event Cycle
event structure
Does logistics represent more that 25% of my budget ?
Do my event require to coordinate more than 3 logistic vendors ?
Do I need RFPs to find a venue ?
Are my attendees financing the event ?
Are my sponsors financing the event ?
Am I financing the event, expecting a ROI through audience engagement ?
Do I have an accurate estimation of my attendance ?
Do I need to Market my event ?
Is it a niche event ?
Am I dealing with a recurring / morphing event year on year ?
Do I expect my audience to network during the event
does my event have multiple categories interacting with each other ?
Is my event on multiple days / locations
Does my event require to manage multiple areas ( budget, social, marketing..)
Do I need to handle multiple languages
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Let’s dig into couple of questions to better identify the event management tool you need
Questions needs to be put together to establish the global picture
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Does logistics represent more that 25% of my budget ? Do my event require to coordinate more than 3 logistic vendors ?
Do I need RFPs to find a venue ? Do I have an accurate estimation of my attendance ?
Yes = platform No = Ticket
Yes = platform No = Ticket
Yes = platform No = Ticket
Yes = platform No = Ticket
Logistic
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Yes = platform No = Ticket
Yes = platform No = Ticket
Yes = platform No = Ticket
Yes = platform No = Ticket
event structure
does my event have multiple categories interacting with each other ? Is my event on multiple days / locations
does my event require to manage multiple areas ( budget, social, marketing..)
Do I need to handle multiple languages
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Yes = platform No = Ticket
No = platform Yes = Ticket
Yes = platform No = Ticket
Yes = platform No = Ticket
Do I need to Market my event ? Is it a niche event and I know all the contacts ?
Am I dealing with a recurring / morphing event year on year ? Do I expect my audience to network during the event
event Cycle
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
No = platform Yes = Ticket
Yes = platform No = Ticket Yes = platform
No = Ticket
Are my attendees financing the event ? Are my sponsors financing the event ? I am financing the event, expecting a ROI through audience engagement
Business model
Ticket Registration platform
Pack 1
Pack 2
Check what’s included !
Pri
ce p
er r
egis
trat
ion
Number of registration
To ticket or not to ticket
Nicola Rossetti, Chief Strategy Officer, etouches
Charity and event Ticketing solution
Most robust and loving Event platform
The Future of Event Technology
Nicola Rossetti, Chief Strategy Officer, etouches
The Future of Event Technology
Nicola Rossetti, Chief Strategy Officer, etouches
• Build your own registration form to collect important information. • accommodate releases and accept terms and conditions • Gather robust reports and attendee summaries • Design and plan an event page with logo, photos, and video • Customize your event with unlimited colors and personalized templates • Make your events free or for a fee; collect donations or sell tickets online • Provide detailed maps and directions to your event • Import contact emails from address book on GMail, Yahoo!, and Outlook • Create a send schedule of when you want your invitations to be sent and send a reminder email to guests • Social media integration with Facebook and Twitter to maximize your attendee count
events in an instant.
Pinkee.com
The Future of Event Technology
Nicola Rossetti, Chief Strategy Officer, etouches
THANK YOU
• Sales: Steve Mackenzie
– 1-877-386-8248
• Marketing and PR: Dan Murdoch
– 1-203-295-4484
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