How to drive your event ticket sales through Facebook advertising?
Transcript of How to drive your event ticket sales through Facebook advertising?
How to drive your event ticket sales through
Facebook advertising?
Who am I?• Founder of yago.sg
• Internet Marketing Consultant
• I use whatever works: Organic & Paid Search, Banner ads, E-mail, Facebook
• For events, Facebook works really well!
Have you ever…
• Promoted something on Facebook?
• Paid for ads?
Stats from EventNookWhere did people come from when they registered on ?
Many options…
• Event Page
• Personal timelines
• Groups & pages
• Ads
Event Page
• Central point to send your promotions to
• Build social proof & anticipation
• Invite friends & contacts
• Stay in touch after the event
• Selling tickets? Add a link.
Personal Timelines• Personal = Most
powerful
• Get entire team to post
• Share the event page
• Create social proof
• Free, but…
Groups & Pages• Update your existing
audience
• Reach out to other pages
• Be worth following
• Groups can be powerful: more involvement
• Free, but…
Facebook Ads
Why Advertise?• Reach more people
• Reach people more often
• Reach specific people
• Visitors to your website
• E-mail subscribers
• By Demographics and behaviour on Facebook
Endless possibilities…
How not to waste money
• Build involvement first. Use ads to amplify only
• Target small audiences with a strong interest
• Keep testing (Audiences, copy, images & landing pages)
• Budget: how much is an extra attendee worth?
Resources• Facebook changes its interface all the time. Here are some
recent resources to get you started with creating ad campaigns.
• Custom audiences: socialmediaexaminer.com/retarget-content-to-facebook-custom-audiences/
• Step-by-step ad campaigns: socialmediaexaminer.com/create-an-effective-facebook-ad-campaign/
• Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (2015) by Perry Marshall, Keith Krance and Thomas Meloche
• facebook.com/advertising
First presented at
On 9 July 2015