1

A

PROJECT REPORT

ON

TO STUDY HOW NIRMAL HEALTHCARE PRODUCTS PVT.

LTD. CAN STRENGTHEN THEIR PLACE IN THE PUNE

MARKET

FOR

NIRMAL HEALTHCARE PRODUCTS PVT. LTD.

SUBMITTED TO UNIVERSITY OF PUNE

IN PARTIAL FULLFILLMENT OF 2 YEARS FULL TIME COURSE

MASTERS IN BUSINESS ADMINISTRATION (M.B.A)

SUBMITTED BY

ANKUR TIKHE

(BATCH - 2005-2007)

VISWAKARMA INSTITUTE OF MANAGEMENT

PUNE 4110048

2

ACKNOWLEDGEMENT

It gives me great pleasure and deep sense of satisfaction in presenting this project

report on To study how Nirmal Healthcare Products Pvt. Ltd. can strengthen their place

in the Pune market .

First and foremost, I would like to thank my project guide Mrs. Smita M. Sovani

for her valuable guidance and encouragement through the course of project. Her

motivations, valuable suggestions and timely help in overcoming the problems have gone

long way in in the successful completion of this challenging task.

I would like to thank Mr. Pradeep Deshpande (General Manager, Nirmal

Healthcare Products Pvt. Ltd.) for giving me an opportunity to carry out the project work

Nirmal Healthcare Products Pvt. Ltd.

I would also like to express our heartfelt gratitude to Mr. R.B.S. Bhatti (Area

Sales Manager , Nirmal Healthcare Products Pvt. Ltd.) and his team, whose steadfast

guidance all through, has been so utterly dispensable to the inception and presentation of

this dissertation.

And last but not the least I am very grateful to all the Dealers/Resellers whom I met

during these two months because without their kind cooperation this project would not have been

successful.

Finally, I would like to thank all the staff members of Vishwakarma Intitute of

Management for their provident suggestions at every step.

Ankur Tikhe

3

CONTENTS

1) Company Profile

01

2) Marketing Research

06

3) FMCG 11

4) Executive Summary

14

5) Questionnaire

17

6) Analysis

20

7) Suggestions

33

8) Sales Promotions

35

9) Annexures

38

10) Bibliography

56

4

CHAPTER-1

COMPANY PROFILE

5

PROFILE OF THE COMPANY

Nirmal Healthcare Products Pvt. Ltd. was established in 2002. Nirmal Healthcare

has products in categories such as Body Care, Hair Care, Health Care, Home Care, Oral

Care and Skin Care. At Nirmal Healthcare, the commitment is purely to one thought and

that is to provide consumers with a choice of high utility, best quality, at the most

optimum price. All Nirmal products are designed keeping in mind best personal

healthcare by highly qualified staff employing sophisticated analytical instruments to test

the final performance of each product. When a product goes for manufacturing, a

constant vigil is maintained in all departments of the manufacturing and testing process to

maintain high quality standards. For manufacturing existing brands and upcoming

products, additional capacity is being set up on the western coast of India. Apart from

retail marketing the company has also launched a direct selling network. The company

has its marketing offices in Deihi, Madhya Pradesh, Mumbai, Pune and Karnataka.

Nirmal Healthcare has its haed office in Thane. Nirmal Healthcare, part of a Business

group in Thane near Mumbai, has inherited strong ethics from its parent organization,

which has been doing business for over two decades in India and overseas. Nirmal

Healthcare is a sister company of LABINDIA Instruments Pvt. Ltd. LABINDIA

Instruments Pvt. Ltd., a company established in 1982 and promoted by a group of

committed technocrats, professionals and engineers with proven expertise, has been a

successful sales and service organization, providing support mainly in the field of

analytical instrumentation. The Company is currently engaged in marketing and

manufacturing various analytical instruments, accessories and other products in the filed

of chemicals, pharmaceuticals, petrochemicals, biotechnology, etc. LABINDIA

Instruments also market some products manufactured in India like Voltage Stabilizers &

Line Conditioners, UPS (Uninterrupted Power Supplies) Systems, 15 tons and above

capacity Presses for IR sampling or tabulating.

6

CHAPTER-2

MARKETING RESEARCH

7

MARKETING RESEARCH

What is Marketing Research?

American Marketing Association defines Marketing Research as The systematic

gathering, recording, and analyzing of data about problems relating to the marketing of

goods and services . The keyword that distinguishes research from a haphazard gathering

of observation is systematic. The systematic conduct of research requires particularly

these two qualities: (1) orderliness, in which the measurements are accurate and the cross

section is fair, and (2) impartiality in analysis and interpretation. The definition also

indicates the scope of marketing research which can modified by adding Planning and

Interpreting. The definition needs these two stages of Planning and Interpreting, because

(1) unless there has been planning in advance, a study would be unsystematic, and (2) the

research has to be completed by interpreting the data for it to have meaning and value to

its user.

Seven steps in research process:

(1) Determine or define the problem or opportunity that is faced.

(2) Specify what information is needed.

(3) Identify the sources of information.

(4) Decide on the techniques for acquiring the information.

(5) Gather and process the information.

(6) Analyze and interpret the meaning.

(7) Present the findings to the decision makers.

Types of Research Designs:

Based on the nature of causation and the benefits of measuring it, there are three types of

research designs viz. Descriptive design, Experimental design and Quasi-experimental

design.

Descriptive designs have that name because they describe phenomena without

establishing association between factors. The data may be (1) the behavioral variables of

people ( or the subjects) who are under study and (2) the situational variables that existed

or are forthcoming. For instance, in the computer stores example, a study may measure

8

various attributes of the sales people, the training program, and the retailing situation. It

might also measure how the sales people and customers behaved, as well as what

happened to sales volume. It does not determine the extent of association between them,

but it may provide the basis for inferring some connections.

Experimental designs are intended to demonstrate cause and effect relationships. If they

can measure concomitant variation, the degree of change in one variable, y, when the

other variable, x, is changed, that is of greater benefit. A classical model of

experimentation is in biological science when a cure is being sought for a disease that is

epidemic in some region. Researchers hypothesize that some drug would cure the illness.

To demonstrate this, two groups of sufferers from the malady are chosen. The treatment

is administered to one portion of these, while the other group-similar to first one- is

administered simply a placebo (some innocuous substance). The second portion is the

control group. The difference is rate of recovery between the test group and the control

group is attributed to the effects of the drug.

Quasi-experimental Designs, as their name suggests, lack the rigorous qualities of the real

experiments, particularly a valid demonstration of variables association. Still, they are

not descriptive ones either, because they do yield some quantitative indicators between

their variables.

Sources of data:

Secondary data: This refers to those data that are already gathered and available. There

may be internal sources within the client s firm. Externally, these sources may include

books, periodicals, published reports, data services, and computer data banks.

Primary data: This type of data can be obtained fro individuals, from families

representatives, or from organizations. There is increasing use of panels, which are

groups of people (usually with some common factors) that supply information. These

may be one-time ad-hoc panels that are utilized for just one occasion. There are more or

less permanent panels that are used repeatedly, which tends to make the information more

comparable over time. This also avoids the cost of recruiting new sets of people for each

data gathering, valuable also for repeated measurements.

9

Data Collection:

Data collection can be done by observation method, interview method methd, through

questionnaire, through schedules, warranty cards, distributor audits, consumer panels, etc.

Functions of questionnaire:

(1) Give the respondent a clear comprehension of the questions.

(2) Induce the respondent to want to cooperate and to trust that answers will be

treated confidentially.

(3) Stimulate responses through greater introspection, plumbing of memory, or

reference to records.

(4) Give instructions on what is wanted and the manner of responding.

(5) Identify what needs to be known to classify and verify the interview.

Steps in questionnaire design:

(1) Determine the specific data to be sought

(2) Determine the interviewing process

(3) Evaluate the question content

(4) Decide on the question/response format

(5) Determine the wording of questions

(6) Determine the questionnaire structure

(7) Determine the physical characteristics of the Form

(8) Pretest, Revise, and Final draft

Evaluating the question format:

The evaluation can be carried out by considering the following criteria:

Does the respondent understand the question?

Does the respondent have the necessary information to answer the question?

Will the respondent provide the necessary information?

Deciding on the question/response format:

Questions or responses can be roughly classified into two principal groups (1) Close-

ended questions, in which a list of acceptable responses is provided to the respondent and

10

(2) Open-ended questions, in which acceptable responses are not provided to the

respondent and they may answer in his or her own words. However, it is a little more

complicated than that because there are numerous variations of these two basic types.

11

CHAPTER-3 FAST MOVING CONSUMER GOODS

12

FMCG

Fast Moving Consumer Goods: are usually an everyday low priced and low risk

products that requires very little thought when purchasing. FMCG products that have a

quick shelf turnover, at relatively low cost and don't require a lot of thought, time and

financial investment to purchase. The margin of profit on every

individual FMCG

product is less. However the huge number of goods sold is what makes the difference.

Hence profit in FMCG goods always translates to number of goods sold.

Fast Moving Consumer Goods is a classification that refers to a wide

range of

frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth

cleaning products, shaving products, detergents, other non-durables such as glassware,

bulbs, batteries, paper products and plastic goods, such as buckets.

FMCG Category and products

Category Products

Household

Care

Fabric wash (laundry soaps and synthetic

detergents);household cleaners (dish/utensil

cleaners,floor cleaners,toilet cleaners,air

fresheners,insecticides and mosquito repellents,

metal polish and furniture polish).

Food and

Beverages

Health beverages;soft drinks;staples/cereals; bakery

products (biscuits,bread,cakes);snack

food;chocolates;ice cream;tea;coffee;soft

drinks;processed fruits,vegetables;dairy

products;bottled water;branded flour;branded

rice;branded sugar;juices etc.

Personal

Care

Oral care,hair care,skin care,personal wash

(soaps);cosmetics and toiletries;deodorants;

perfumes;feminine hygiene;paper products.

13

Fast Moving is in opposition to consumer durables such as kitchen appliances that are

generally replaced less than once a year. The category may include pharmaceuticals,

consumer electronics and packaged food products and drinks, although these are often

categorized separately.The term Consumer Packaged Goods (CPG) is used

interchangeably with Fast Moving Consumer Goods (FMCG).

The Indian FMCG sector is the fourth largest sector in the economy with a total

market size in excess of US$13.1 billion.It has a strong MNC presence

and is

characterised by a well established distribution network,intense competition between the

organised and unorganised segments and low operational cost. Availability of key raw

materials,cheaper labour costs and presenceacross the entire value chain gives India a

competitive advantage. India is one of the largest emerging markets, with a population of

over one billion.India is one of the largest economies in the world in terms of purchasing

power and has a strong middle class base of 300 million. An average Indian spends around

40 per cent of his income on grocery and 8 per cent on personal care products.The large

share of fast moving consumer goods (FMCG)in total individual spending along with the

large population base is another factor that makes India one of the largest FMCG markets.

Consumption Pie:

7%7%

4%

10%

2%

5%

8%1%2%

42%

4%8%

Clothing

Consumer Durables

Vacation

Eating Out

Foot Wear

Movies

Entertainment

Accessories

Books & Music

Grocery

Personal Care Items

Savings & Investment

14

CHAPTER-4

EXECUTIVE SUMMARY

15

EXECUTIVE SUMMARY

The Indian FMCG sector is the fourth largest sector in the economywith a total market

size in excess of US$13.1 billion.It has a strong MNC presence and is characterised by a

well-established distribution network, intense competition between the organised and

unorganised segments and low operational cost. The FMCG market is set to treble from

US$11.6 billion in 2003 to US$33.4 billion in 2015.Penetration level as well as per capita

consumption in most product categories like jams, toothpaste, skin care, hair wash etc in

India is low indicating the untapped market potential. In this market of intense

competition, Nirmal Healthcare Products Pvt. Ltd. intends to have its own place. My

project focuses on Glitter IIk Shaving Cream a product of Nirmal Healthcare Products

Pvt. Ltd. The shaving cream market valued at Rs1.1 bn. The market is dominated by C-P,

Gillette India and Godrej Soaps.

The project was carried out as follows:

Objective:

The project consisted the of following activities and the objective of each is as given

below.

Activity I:

To understand the awareness of Glitter IIk amongst retailers and their expectations from

the company.

Activity II:

Creating awareness of products of Nirmal Healthcare through Sales Promotions.

Methodology:

Activity I:

Phase 1

Area: Pune

Target Segment: Prospective Retailers and Wholesalers.

Accordingly, Questionnaire was designed.

16

Phase 2:

Database was given by Nirmal Healthcare Products Pvt. Ltd & accordingly interviews of

Dealers/Resellers were taken.

Phase 3:

Analysis of Filled Questionnaires was done & Conclusions were made.

Phase 4:

Suggestions were made to the Company.

Activity II:

Area: Pune and Ahmednagar District

Target Segment: Prospective Retailers and Wholesalers.

Database was given by Nirmal Healthcare Products Pvt. Ltd & accordingly

Retailers/Wholesalers were visited.

Achieved a sales of Rs.64328.

17

CHAPTER -5

QUESTIONNAIRE

18

ACTIVITY- I

PHASE- I : Questionnaire

Name of Medical Store :

Contact Person :

Address :

Q.1 Please list any four shaving cream brands that come to your mind a. b. c. d.

Q.2 Name the brand which according to you is mostly purchased Yes

No

Q.3 Do you know Glitter IIk Shaving Cream ? Yes

No

Q.4 What do you know about Glitter IIk Shaving Cream? Yes

No

Q.5 Do customers ask for Glitter IIk Shaving Cream? Yes

No

Q.6 Are the visits of the company Sales Person reglular and Yes

as required by you? No

Q.7 Is the margin motivating enough for you to push the product? Motivating

Satisfactory

Not Motivating

Q.8 How important is advertising for a shaving cream product? Very Important

Important

Not Important

19

Q.9 Have you seen any advertisement of Glitter IIk Shaving

Cream? Yes

No

Q.10

Are you willing to push the product if better margins or schemes Yes

are offered? No

Q.11

Why do you hesitate to keep new products?

20

CHAPTER-6

ANALYSIS

21

Question 1: Awareness Level

100 96

67 63 60

14

0

20

40

60

80

100

120

Palmolive Godrej Denim Gillette Old Spice CosmoPlus

Shaving Cream Brands

No

. O

f R

etai

lers

Inference:

The awareness level of the following brands is good

Palmolive

Godrej

Denim

Gillette

Old Spice

It was observed that the awareness level of Palmolive Shaving Creams and Godrej

Shaving Creams was most amongst retailers.

22

Question 2: Most Purchased Brands

43

38

8 74

0

5

10

15

20

25

30

35

40

45

50

Palmolive Godrej Denim Old Spice Gilette

Shaving Cream Brands

No

. o

f R

etai

lers

Inference:

Retailers considered Palmolive as the mostly purchased shaving cream by the

customers, and it was followed by Godrej .

23

Question 3: Awareness Level of Glitter IIk Shaving Cream

Yes

No

Yes

No

Inference:

The awareness of Glitter IIk Shaving Cream amongst the retailers was 34%.

24

Question 4: Knowledge about Glitter IIk Shaving Cream

A37%

B43%

C20%

A

B

C

A Product of Nirmal Healthcare Products Pvt. Ltd.

B Product of Nirmal Healthcare Products Pvt. Ltd. and that it is

a herbal shaving cream.

C Contains aloe vera and kokum.

D

Don t know.

Inference:

The 34 retailers knew Glitter IIk Shaving Cream as a

Product of Nirmal Healthcare Products Pvt. Ltd.

Herbal Shaving Cream.

Product containing aloe vera and kokum.

25

Question 5: Awareness about Glitter IIk Shaving Cream

amongst customers

Yes9%

No91%

Yes

No

Inference :

It is observed that 9% retailers said that customers demanded for Glitter IIk Shaving

Cream.

26

Question 6: Satisfaction of retailers regarding regularity of

visits and availability of product

Yes30%

No70%

Yes

No

Inference:

It was observed that 70% of the retailers were not satisfied with regularity of visits

and availability of product.

27

Question 7: Satisfaction amongst retailers regarding

margins

Question 7 : Satisfaction amongst retailers regarding margins

Motivating11%

Satisfactory58%

Not Motivating31%

Inference:

Almost 60% of the retailers thought that the margins are just satisfactory.

More than 30% of the retailers thought that the margins were not motivating.

28

Question 8: Importance of Advertising

Question 8 : Importance of Advertising

Very Important61%

Important34%

Not Important5%

Inference:

According to 95% retailers , promotion through advertisements was an important

factor to promote shaving creams.

29

Question 9: Have you seen the advertisements of Glitter IIk

Shaving Cream?

Yes 0%

No100%

Inference:

None of the retailers had seen the advertisements of Glitter IIk Shaving Cream.

30

Question 10: Willingness to push the product for better

margins and schemes

Yes59%

No24%

Can't say17%

Inference:

It was observed that almost 60% retailers were ready to push the product for better

margins and schemes.

31

Question 11: Reasons for not keeping new products

A18%

B37%

C21%

D5%

E7%

F12%

A Not sure of product quality

B Fear that company will not give regular visits

C Both A & B

D No advertisements

E No demand from customers

F

Didn t answer

Inference:

More than 75% of the retailers were hesitant to keep new products because they were

not sure of product quality and support given by the company.

32

Comparison of margin offered with competitors

Sr. No Product Quantity(gm)

MRP(Rs) Margin(%)

1 Old Spice 30 25 7

100 45 7

2 Palmolive 30 20 8

70 37 8

3 Godrej 20 15 7

70 37 7

4 Denim 30 20 6

70 39 6

5 Cosmo Plus 30 8 15

70 11 15

6 Glitter IIk 30 20 35

70 45 31

Inference:

It was observed that Glitter IIk Shaving Cream offers better margins to the retailers.

33

CHAPTER-7

SUGGESTIONS

34

SUGGESTIONS:

1. Advertisements:

In the FMCG sector advertisements play an important role in the success

of an organization.The company is presently advertising through magazines. However

this has not been able to create enough awareness neither amongst retailers nor amongst

the end users. Nirmal Healthcare Products Pvt. Ltd. needs to concentrate on

advertisements through the electronic media (Television, Radio, etc). Advertisements

through the print media for products in FMCG category may not be that effective.

However advertisements through hoardings, signage boards, etc that communicate the

right message can prove to be effective. Also sales promotion tools like point of purchase

displays can be effective to generate sales. Awareness level of the end users regarding the

products has to be enhanced so that the customers start asking for the product and the

retailers would then be forced to keep the products.

2. Regular visits and building relations with retailers/wholesalers:

Sales Persons of the company should give regular visits to the retailers.

This will improve the image of the company in the minds of the retailers. If the visits

are regular, the retailers will not doubt the availability of the products. 70% of the

retailers complained that the company did not give regular visits and 39% of the

retailers complained that they are hesitant to keep new products because of the fear

that company may not give regular visits.

So if visits are regular, retailers will not doubt the availability of the

product and will be willing to push the product. Once products are sold to the retailer,

the sales persons should be in regular contact with him (through phone calls) to

enquire the movement of the products. This helps in building healthy relations with

the retailers.

35

CHAPTER-8

SALES PROMOTIONS

36

Sales Report - Ahmednagar District

Date Area Deep TREAT

Glitter Iik NIMSOFT

Dumbow Buds

15gm

25gm

30gm

70gm

8gm

4/7/2006 Supa & Parner 51 0 32 0 60 125/7/2006 Ahmednagar 27 0 15 0 276 246/7/2006 Tisgoan & Pathardi 40 0 68 0 264 0

7/7/2006 Shevgoan 97 0 41 0 144 0

8/7/2006 Kukana & Bhind2 69 0 69 0 84 0

Sub Total 284 0 225 0 828 3611/7/2006 Urli Kanchan 69 0 21 0 252 0

14/7/2006 Paithan 51 0 42 0 96 0

15/7/2006 Newasa & N. Phata 72 0 51 0 192 0

16/7/2006 Takli,Haregoan 162 0 165 0 396 0

17/7/2006 Kopergoan 66 0 57 0 324 0

18/7/2006 Shrirampur 47 0 39 0 300 0

19/7/2006 Rahuri 3 0 3 0 84 0

Sub Total 470 0 378 0 1644 0

24&25/7/2006 Sangamner & Interiors 63 0 56 0 300 0

26/7/2006 Rahuri, Loni 42 3 24 0 324 0

27/7/2006 Rahata 45 0 27 0 144 0

28/7/2006 Shirdi 36 6 30 0 108 0

Sub Total 186 9 137 0 876 0

Grand Total 940 9 740 0 3348 36

Achieved a sales of Rs.55131.00 in Ahmednagar District.

The database of the retailers visited in Ahmednagar District has been attached in Chapter-4.

37

Sales Report- Pune

Date Address Deep Treat Glitter II k Nimsoft

Dumbow

Buds Dumbow First Aid

15gm

25gm

30gm 70gm

8gm

16/6/2006

Ghorpade, Bhavani Peth 9 14 6 959.00

17/6/2006

Karvenagar 9 2 18/6/2006

Saswad 12 18 3

19/6/2006

NIBM Road 3 6 2 20/6/2006

Dhankawdi 15 5 4 21/6/2006

Sangvi 1 22/6/2006

Shivaginagar 3 23/6/2006

Chinchwad 6 2 24/6/2006

Balaginagar, Katraj 18 8 12 2 25/6/2006

Koregaon Park 2 3 2 26/6/2006

Kothrud 18 6 27/6/2006

Pune Station 6 10 5 28/6/2006

Nanapeth 3 12 5 29/6/2006

Fatimanagar 2 10 2 30/6/2006

Sinhagad Road 6 7 4 1/7/2006 Sangvi 6 16 144 5 3/7/2006 Hadapsar, Manjri 6 6 3 3

Total 106 136 147 12 51

Achieved a sales of Rs.9197.00 in Pune.

The database of the retailers visited in Pune has been attached in Chapter-4

38

CHAPTER-9

ANNEXURES

39

Area: Ghorpade, Bhavani Peth, Gultekdi Area: Karvenagar

Sr.No. Name of outlet Address Sr.No.

Name of outlet Address

1 Srivinayak Medical Ghorpade 1 Rajendra Medical Karvenagar

2 Rohit Medical Ghorpade 2 Anand Medical Karvenagar

3 Purohit Medical Ghorpade 3 Swaroop Medical Karvenagar

4 Farlaut Medical Ghorpade 4 Aneesh Medical Karvenagar

5 Balagi Medical Ghorpade

5 Chintamani Medical Karvenagar

6 Suifa Medical Ghorpade 6 Hina Aushadhe Karvenagar

7 Kamal Medical Ghorpade 7 Siddharth Medical Karvenagar

8 Krishna Medical Ghorpade 8 JeevanMedical Karvenagar

9 Suresh Medical Ghorpade

9 Dashbhuja Medical Karvenagar

10 Ravirajk Medical Ghorpade 10 Sri Medical Karvenagar

11 Asif Medical Ghorpade 11 Chaitali Medical Karvenagar

12 Navkar Medical Bhavni Peth 12 Arihant Medical Karvenagar

13 Jyoti Mini-Market Bhavni Peth 13 Yojna Medical Karvenagar

14 Bhairav Medical Bhavni Peth 14 Anand Medical Karvenagar

15 Umar Medical Bhavni Peth

15 Vivekanand Medical Karvenagar

16 Arihant Medical Bhavni Peth 16 Mahesh Medical Karvenagar

17 Om Medical Bhavni Peth 17 Medicine Point Karvenagar

18 Vardhman Medical Gultekdi 18 Pooja Medical Karvenagar

19 Narendra Medical Gultekdi 19 Venus Medical Karvenagar

20 Suresh Medical Bhavani Peth 20 Metro Chemist Karvenagar

21 Rohit Medical Camp 21 Vishwas Medical Karvenagar

22 Nakoda Medical Gultekdi

40

Area: Saswad, Fursungi Area: NIBM Road

Sr.No. Name of outlet Address Sr.No.

Name of outlet Address

1 Hendre Medical Saswad

1 Perfect Medical

NIBM Rd.

2 Kolte Medical Saswad

2 Parivar Medical

NIBM Rd.

3 New Mohini Medical Saswad

3 Sai Medical

NIBM Rd.

4 Ganesh Medical Saswad

4 Raj Medical

NIBM Rd.

5 PradeepMedical Saswad

5 Prashant Medical

NIBM Rd.

6 Santosh Medical Saswad

6 Noble Medical

NIBM Rd.

7 Sri Datta Medical Saswad

7 Keep Fit Medical

NIBM Rd.

8 Krishna Medical Saswad

8 Rohini Medical

NIBM Rd.

9 Shraddha Medical Saswad

9 Purohit Medical

NIBM Rd.

10 Purandare Medical Saswad

10 Gopal Medical

NIBM Rd.

11 Amol Medical Saswad

11 Gangadham Medical

NIBM Rd.

12 Madhuri Medical Saswad

12 Omkar Medical

NIBM Rd.

13 Omkar Medical Saswad

13 Dhanvantari Medical

NIBM Rd.

14 Srinath Medical Saswad 15 Jhende Medical Saswad 16 Shekhar Gen. Stores Saswad 17 Arun Medical Saswad 18 Bharat Medical Saswad 19 Varsha Medical Saswad 20 Chaya Medical Saswad 21 Sanjeevan Medical Saswad 22 Sukhkarta Medical Saswad 23 Sri Sai Medical Saswad 24 Rahul Medical Fursungi 25 Nikita Medical Fursungi 26 Sri Medical Fursungi 27 Shiv Sai Medical Fursungi

41

Area: Dhankawdi Area: Nana Peth

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1

Srinath Medical Dhankawdi 1

Rathod Medical Nana Peth

2 Jogeshwari Medical Dhankawdi

2 Navin Medical

Nana Peth

3 Shri Samarth Medical Dhankawdi

3 Apollo Medical

Nana Peth

4 Pavan Medical Dhankawdi

4 Alankar Medical

Nana Peth

5 New Chaitanya Medical Dhankawdi

5 Siddhivinayak Medical

Nana Peth

6 Anand Medical Dhankawdi

6 Navjeevan Medical

Nana Peth

7 Suyog Medical Dhankawdi

7 Arihant Medical

Nana Peth

8 Raj Medical Dhankawdi

8 Sriram Medical

Nana Peth

9 Laxmi Medical Dhankawdi

9 Sri Samarth Medical

Nana Peth

10 Srujal Medical Dhankawdi

10 Gurudutt Medical

Nana Peth

11 Shripad Medical Dhankawdi

11 Parmanand Medical

Nana Peth

12 Amol Medical Dhankawdi

12 Raj Gen. Stores

Nana Peth

13 Saroj Medical Dhankawdi

13 Gandhari Medical

Nana Peth

14 Amrut Medical Dhankawdi

14 Anand Medical

Nana Peth

15 Santosh Medical Dhankawdi

15 Gandhi Medical

Nana Peth

16 Amar Medical Dhankawdi

16 Prince Medical

Nana Peth

17 Dhanvantari Medical Dhankawdi

17 Ayurvedic Age

Nana Peth

18 Sai Medical Dhankawdi

18 Chintamani Medical

Nana Peth

19 Shri Medical Dhankawdi 20 Rohit Medical Dhankawdi 21 Yash Medical Dhankawdi 22 Shinde Medical Dhankawdi 23 Indrayani Medical Dhankawdi 24 Shah Medical Dhankawdi 25 Ashwini Medical Dhankawdi 26 Arihant Medical Dhankawdi

42

Area: Shivaginagar

Area: Chinchwad

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Rathi Medical Shivaginagar

1 Mahavir Medical Chinchwad

2 Vikram Medical Shivaginagar

2 Laxmi Medical Chinchwad

3 Prakash Medical Shivaginagar

3 Parshwanath Medical Chinchwad

4 Pioneer Medical Shivaginagar

4 Mamta Medical Chinchwad

5 K.P.Gen. Stores Shivaginagar

5 Sanmati Medical Chinchwad

6 Bhairav Medical Shivaginagar

6 Mahavir Medical Chinchwad

7 Nirmal Medical Shivaginagar

7 Morya Medical Chinchwad

8 Gurudutt Medical Shivaginagar

8 Saraswati Medical Chinchwad

9 Khivsara Medical Shivaginagar

9 Anmol Medical Chinchwad

10 Medicorner Shivaginagar

10 Tejas Medical Chinchwad

11 Purohit Medical Shivaginagar

11 Saptashrungi Medical Chinchwad

12 Anandjyoti Medical Shivaginagar

12 Deep Medical Chinchwad

13 Indra Medical Shivaginagar

13 Chaitanya Medical Chinchwad

14 Om Medical Chinchwad

15 Prashant Medical Chinchwad

16 Abhishek Medical Chinchwad

17 Manit Chemist Chinchwad

18 Swami Samarth Medical Chinchwad

19 Sai Pooja Medical Chinchwad

20 Mankarnika Medical Chinchwad

21 Chaitanya Medical Chinchwad

22 Santkripa Medical Chinchwad

23 Sanjeevani Medical Chinchwad

24 Gurukrupa Medical Chinchwad

25 Shanti Medical Chinchwad

26 Sagar Medical Chinchwad

27 Vishal Medical Chinchwad

28 Darshani Medical Chinchwad

43

Area: Balginagar, Katraj Area: Koregaon Park

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Prayag Medical Balginagar

1 Mankar Medical

K'gaon Park

2 Amit Drug Balginagar

2 Krishna Medical

K'gaon Park

3 Umesh Drugs Balginagar

3 Ramesh Medical

K'gaon Park

4 Ellora Medical Balginagar

4 Arihant Medical

K'gaon Park

5 Sai Medical Balginagar

5 Gajanan Medical

K'gaon Park

6 Rajgad Medical Balginagar

6 Jai Laxmi Medical

K'gaon Park

7 Krishna Medical Balginagar

7 Om Medical

K'gaon Park

8 Yashoda Medical Balginagar

8 Sri Medical

K'gaon Park

9 Vardhman Medical Balginagar

9 New Vision Medical

K'gaon Park

10 Varma Medical Balginagar

10 Medicure

K'gaon Park

11 Ganesh Medical Balginagar

11 Karishma Medical

K'gaon Park

12 Mahavir Medical Balginagar

12 Royal Medical

K'gaon Park

13 Gurukripa Medical

Katraj 13

Cri Healthcare K'gaon Park

14 Sukhakarta Medical Katraj

14 Apollo Medical

K'gaon Park

15 Vijay Medical Katraj

15 Ramesh Medical

K'gaon Park

16 Anant Medical Katraj 17 Siddhi Medical Katraj 18 Anusaya Medical Katraj 19 Pushpa Medical Katraj 20 Namrata Medical Katraj

44

Area: Sangvi Area: Kothrud

Sr.No. Name of outlet

Address

Sr.No. Name of outlet

Address

1 Sri Gurudutta Medical

Sangvi 1 Uttam Medical Kothrud 2 Nityaseva Medical Sangvi 2 Yash Medical Kothrud 3 Navjeevan Medical Sangvi 3 Sri Yash Medical Kothrud 4 Vinayak Medical Sangvi 4 Gaurav Medical Kothrud 5 Atul Medical Sangvi 5 Amar Medical Kothrud 6 Ankita Medical Sangvi 6 Sri Medical Kothrud 7 Sanjay Medical Sangvi 7 Ashok Medical Kothrud 8 Prerna Medical Sangvi 8 Anil Medical Kothrud 9 Sachin Medical Sangvi 9 Kapil Medical Kothrud

10 Om Medical Sangvi 10 Krishna Medical Kothrud 11 sai Medical Sangvi 11 Prathamesh Medical Kothrud 12 Vikram Medical Sangvi 12 Kirti Medical Kothrud 13 Siddhi Medical Sangvi 13 Trupti Medical Kothrud 14 Rajni Medical Sangvi 14 Apeksha Medical Kothrud 15 Amit Medical Sangvi 15 Apollo Medical Kothrud 16 Preetam Medical Sangvi 16 Bhandari Medical Kothrud 17 Ganesh Medical Sangvi 17 Jeevan Medical Kothrud 18 Kumar Medical Sangvi 18 Nirmal Medical Kothrud 19 Sonam Medical Sangvi 19 Vikas Medical Kothrud 20 Murari Medical Sangvi 20 Sri Ram Medical Kothrud 21 Aadhar Medical Sangvi 21 Shri Dutta Medical Kothrud 22 Ashirwad Medical Sangvi 22 Mahendra Medical Kothrud 23 Balagi Medical Sangvi 23 Kolar Medical Kothrud 24 Punjari Medical Sangvi 24 Sagar Medical Kothrud 25 P.R. Pharma Sangvi 25 Chaitanya Medical Kothrud 26 Amruta Medical Sangvi 26 Pratiksha Medical Kothrud

27 Akshata Medical Sangvi

27 Shri Samarth Medical Kothrud

28 Rohit Medical Kothrud

29 Rahul Medical Kothrud

30 Vikas Medical Kothrud

31 Sourabh Medical Kothrud

32 Shri Krishna Medical Kothrud

33 Venkatesh Medical Kothrud

34 Surendra Medical Kothrud

45

Area: Pune Station, Somvar Peth Area: Sinhagad Road

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1

Anup Medical Z. Parishad 1

Sachin Medical Sinhagad

Rd.

2 Jaihind Medical Z. Parishad

2 Sukhdev Medical

Sinhagad Rd.

3 Om Medical Z. Parishad

3 Rathod Medical

Sinhagad Rd.

4 Krishna Medical Z. Parishad

4 Amit Medical

Sinhagad Rd.

5 Manjeet Medical Z. Parishad

5 Siddhi Medical

Sinhagad Rd.

6 Krishnaprabha Medical Somvar Peth

6 Sunny Medical

Sinhagad Rd.

7 Krishna Gen. Stores Somvar Peth

7 Anand Medical

Sinhagad Rd.

8 Prakash Medical Somvar Peth

8 Madhukar Medical

Sinhagad Rd.

9 Rathod Medical Somvar Peth

9 Chaitanya Medical

Sinhagad Rd.

10 Sai Medical Somvar Peth

10 Medicare

Sinhagad Rd.

11 City Medical Somvar Peth

11 Akash Medical

Sinhagad Rd.

12 Hanuman Medical Somvar Peth

12 Bhavani Medical

Sinhagad Rd.

13 Golden Medical Somvar Peth

13 Siddhivinayak Medical

Sinhagad Rd.

14 Janta Medical Somvar Peth

14 Navratra Medical

Sinhagad Rd.

15 Jayshri Medical Somvar Peth

15 Bramha Medical

Sinhagad Rd.

16 Prakash Chemist Somvar Peth

16 Sai Medical

Sinhagad Rd.

17 New Poona Medical Somvar Peth

17 Varad Medical

Sinhagad Rd.

18 Shraddha Medica Somvar Peth

18 Mahesh Medical

Sinhagad Rd.

19 Ambika Medica Somvar Peth

19 Piyush Medical

Sinhagad Rd.

20 Sadanand Medica Somvar Peth

20 Bhuruk Medical

Sinhagad Rd.

21 Sri Gen. Stores Somvar Peth

21 Mauli Medical

Sinhagad Rd.

22 D.K. Chemist Somvar Peth

22 Sri Medical

Sinhagad Rd.

23 Yogeshwar Medical

Sinhagad Rd.

24 Vaibhav Medical Sinhagad

Rd.

25 Chetan Medical Sinhagad

46

Rd.

26

Ambika Medical Sinhagad

Rd.

27 Yashwant

Medical Sinhagad

Rd.

28

Sai Medical Sinhagad

Rd.

47

Area: Hadapsar(Mahadev Nagar), Manjri Area: Fatima Nagar

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Bhansali Medical Mahadev Ngr.

1 Pavan Medical

Fatima Ngr.

2 Sunil Medical Mahadev Ngr.

2 Tulsi Medical

Fatima Ngr.

3 Joshi Medical Mahadev Ngr.

3 Express Gen. Stores

Fatima Ngr.

4 Yash Medical Mahadev Ngr.

4 Fernandes Medical

Fatima Ngr.

5 Shreenath Medical Mahadev Ngr.

5 Dhanvantari Medical

Fatima Ngr.

6 Suprabha Medical Mahadev Ngr.

6 Apollo Medical

Fatima Ngr.

7 Mukta Medical Mahadev Ngr.

7 Shalini Medical

Fatima Ngr.

8 Ranjit Medical Mahadev Ngr.

8 Mitali Medical

Fatima Ngr.

9 Sahil Medical Mahadev Ngr.

9 Sai Gen. Stores

Fatima Ngr.

10 Shakuntala Medical Mahadev Ngr.

10 Plaza Medical

Fatima Ngr.

11 Gurukrupa Medical Mahadev Ngr.

11 Amol Medical

Fatima Ngr.

12 Choudhary Medical Mahadev Ngr.

12 Mahesh Medical

Fatima Ngr.

13 Balagi Medical Manjri

13 Parlecha Medical

Fatima Ngr.

14 Rathod Medical Manjri

14 Vijay Gen. Stores

Fatima Ngr.

15 Sunanda Medical Manjri

15 Mahavir Medical

Fatima Ngr.

16 Shri Medical Manjri

16 Shriji Medical

Fatima Ngr.

17 Samarth Medical Manjri

17 Mamta Medical

Fatima Ngr.

18 Saikrupa Medical Manjri

18 Prashant Medical

Fatima Ngr.

19 Bhavani Medical Manjri

19 Rakhi Medical

Fatima Ngr.

20 Mayur Medical Manjri

20 Prashant Medical

Fatima Ngr.

21 Omkar Medical Manjri

21 Rohini Medical

Fatima Ngr.

22 Keep Fit Medical

Fatima Ngr.

23 Well Mark Fatima

48

Pharmacy Ngr.

24

Noble Medical Fatima

Ngr.

49

Area: Supa, Parner Area: Ahmednagar

Sr.No. Name of outlet

Address

Sr.No. Name of outlet

Address

1 Shree Medical Kashti 1 Sanjay Medical A Nagar 2 Swapnil Medical Kashti 2 Chattarpati Med A Nagar 3 Omkar Medical Parner 3 Ayush medical A Nagar 4 Anand Medical Parner 4 Vijya Medical A Nagar 5 Mata Medical Parner 5 Mataji Medical A Nagar 6 Patil Medical Parner 6 Namrata Medical A Nagar 7 Sharddha Medical Parner 7 Ajinkya Medical A Nagar 8 Shri sai Medical Parner 8 Jeevan Medical A Nagar 9 Bhalwanath Medical Parner 9 Solanki Medical A Nagar

10 Swami Samarth Medical Supa

10 Anand Medical A Nagar

11 Pritoksh Medical Supa 11 Santidoot Medical A Nagar 12 Bhaija Medical Chas 12 Varthman Medical A Nagar

13 Changediya Medical A Nagar

14 Jai Medical A Nagar

15 Pushpak Medical A Nagar

16 Sai Nath Medical A Nagar

50

Area: Tisgaon, Pathardi Area: Shivgaon

Sr.No. Name of outlet

Address

Sr.No. Name of outlet Address

1 Gurudutt Medical Tisgoan

1 Shivam Medical

Shivgoan

2 Jai Anand Medical Tisgoan

2 Life Line Medical

Shivgoan

3 Viney Medical Tisgoan

3 Aarti Medical

Shivgoan

4 Shree Samarth Medical Tisgoan

4 Sneha Medical

Shivgoan

5 Sangam Medical Tisgoan

5 Shri Krishna Medical

Shivgoan

6 Sunil Medical Tisgoan

6 Praveen Medical

Shivgoan

7 Schin Medical Tisgoan

7 Sapna Medical

Shivgoan

8 Maha Laxmi Medical Tisgoan

8 Sharddha Medical

Shivgoan

9 Yahswant Medical Pathardi

9 Anuja Medical

Shivgoan

10 Love Kush Medical Pathardi

10 Shree Ganesh Medical

Shivgoan

11 Gugle Medical Pathardi

11 Sanjeevani Medical

Shivgoan

12 Pawar Medical Pathardi

12 Dhanvantari Medical

Shivgoan

13 Trupati Medical Pathardi

13 Arihant Medical

Shivgoan

14 Sidhi Medical Pathardi

14 Sushil Medical

Shivgoan

15 Santosh Gen. Store Pathardi

15 Vaidhehi Medical

Shivgoan

16 Sidhi Medical Pathardi

16 Trimurti Medical

Shivgoan

17 Gandhi Medical Pathardi

17 Rajani Medical

Shivgoan

18 Shree Ram Medical Pathardi 19 Chandan Medical Pathardi 20 Jiresaal Medical Pathardi

51

Area: Paithan Area: Newasa

Sr.No.

Name of outlet Address

Sr.No.

Name of outlet Address

1 Sudharshan Medical Paithan 1 Shri Medical Newasa 2 Swapna Medicos Paithan 2 Chatanya Medical Newasa 3 Chakkreshwari Medical Paithan 3 Rai Medical Newasa 4 Vanktesh Medical Paithan 4 Ravi Medical Newasa 5 Kailash Medical Paithan 5 Mutha Brothers Newasa 6 Ansari Medical Paithan 6 Sane Medical Newasa 7 Jagdish Medical Paithan 7 Dynayandra Medical Newasa 8 Balaji Medical Paithan 8 Sakshi Medical Newasa 9 Bharat Medical Paithan 9 Pragati Medical Newasa

10 Bajrang Medical Paithan 10 Shri Dutt Medical Newasa 11 Shri Samarth Medical Paithan 11 Shri Ganesh Medical Newasa 12 Anand Medical Paithan 12 Kishor Medical Newasa

13 Shri Swami Samarth Medical Paithan

13 Sandeep Medical Newasa

14 Dnyaneshwar Medical Paithan 14 Amit Medical Newasa

15 Shri Sai Medical Newasa

16 Shri Sai Medical Newasa

17 Dnyaneshwar Medical Newasa

52

Area: Srirampur Area: Takli, Harigoan

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Maharashtra Medical Srirampur

1 Atharv Medical Takli

2 Mohan Medical Srirampur

2 Om Medical Takli 3 Sethi Medical Srirampur

3 Shri ram Medical Takli 4 Deepyog Medical Srirampur

4 Ranuka Medical Bhokar 5 Shalimar Medical Srirampur

5 Shri Dutt Medical Harigoan

6 Shanti Medical Srirampur

6 Dudhediya Medical Harigoan

7 Jayanti Medical Srirampur

8 Om Sai Medical Srirampur

9 Navkar Medical Srirampur

10 Mamta Medical Srirampur

11 Kothari Medical Srirampur

12 Govind Medical Srirampur

13 Raj Medical Srirampur

14 Boravke Medical Srirampur

53

Area: Kopergaon Area: Rahuri, Loni

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Jeevan Medical Kopergaon

1 Shri Vithal Medical Rauri 2 Sai Sumradhi Medcal Kopergaon

2 Om Sai Medical Rauri 3 Praveen Medical Kopergaon

3 Sheetal Medical Rauri 4 Sai Medical Kopergaon

4 vijay Medical Rauri 5 Shri Ganesh Medical Kopergaon

5 Rajinder Medical Rauri 6 Sadeshwer Medical Kopergaon

6 Rahuri Medical Rauri

7 Swami Samarth Medical Kopergaon

7 Namo Mahaveer Medical Rahuri

8 Kothari Medical Kopergaon

8 Darshan Medical Rahuri 9 Hem Medical Kopergaon

9 Shantu Medical Rahuri 10 Kirloskar Medical Kopergaon

10 Dhanwantari Medical Rahuri 11 sanket Medical Kopergaon

11 Yogiraj Medical Rahuri 12 Arihant Medical Kopergaon

12 Shivam Medical Rahuri 13 Chanderkant Medical Kopergaon

13 Shafa Medical Rahuri 14 Ambica Medical Kopergaon

14 Vaishnavi Medical Loni 15 Laxmi Medical Kopergaon

15 Anand Medical Loni 16 Suman Medical Salvihis 16 Matoshree Medical Loni 17 Saish Medical Kopergaon

17 Om Medical Loni 18 Om Joyati Medical Kopergaon

18 Anjani Medical Loni

19 Sheetal Gen. Stores Loni

20 Shree Sai Medical Loni

21 Shivam Collection Loni

54

Area: Ghargaon, Sangamner Area: Rahata, Shirdi

Sr.No.

Name of outlet Address Sr.No.

Name of outlet Address

1 Matoshree Medical Bota 1 Ajay Medical Rahata 2 Ganesh Medical Ghargaon 2 Sairaj Medical Rahata

3 Priyanka Medical Ghargaon 3 Sapta Shrungi Medical Rahata

4 Trimurty Medical Ghargaon 4 Sawata Medical Rahata 5 Vaishnavi Medical Ghargaon 5 Anand Medical Rahata 6 Sagar Medical Sakur 6 Aggarwal Medical Rahata 7 Navjeevan Medical Sakur 7 Varsha Medical Rahata 8 Siddheshwar Medical Sakur 8 Hiran Medical Rahata 9 Prathamesh Medical Chandanapuri 9 Jamuna Medical Sakuri

11 Prerana Medical Chandanapuri 10 Shree Ganesh

Medical Ganesh Nagar

12 Shivam Medical Sangamner 11

Shree Medical Ganesh Nagar

14 Hariom Medical Sangamner 12 Sai Medical Shirdi 15 Mayur Medical Sangamner 13 Vijay Medical Shirdi

16 Shreeswamisamarth Sangamner 14 Laxminarayan

Medical Shirdi 18 Sai Medical Sangamner 15 Om Medical Shirdi 19 Shree Datta Medical Sangamner 16 Saitrupti Medical Shirdi

55

Area: Kukana, Bhanas Hirve

Sr.No. Name of outlet Address

1 Prakash Medical Kukana

2 Mahavir Medical Kukana

3 Dnayaneshawer Kukana

4 Balaji Medical Kukana

5 Praful Medical Kukana

6 Dwarkamai Medical Bhinde

7 Om Gurudev Medical Bhinde

8 Sree Medical Bhinde

9 Anand Medical Bhinde

10 Vaibhav Medical Bhanas hirve

11 Shree Ganesh Medical Bhanas hirve

12 Shree Nath Medical Bhanas hirve

56

CHAPTER-10

BIBLIOGRAPHY

57

BIBLIOGRAPHY

Reference:

1. Marketing Research by David Luck

2. Marketing Management by Philip Kotler

3. Report by Pricewaters Coopers for I.B.E.F

Web Links:

1.www.indiainfoline.com

2. www.ciionline.org

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