To design implement and maintain a comprehensive Latin entertainment driven prepaid card program....
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Transcript of To design implement and maintain a comprehensive Latin entertainment driven prepaid card program....
• To design implement and maintain a comprehensive Latin entertainment driven prepaid card program.
• Piloted in Chicago and then rolled out nationally.
1. 50/50 net partnership2. Mutual non-compete and confidentiality3. Open book accounting4. Develop comprehensive business plan and financial model.5. Manage all day-to-day operations, implementation and maintenance.6. Generate monthly financial reporting.7. Design and manufacture cards.8. Negotiate and manage bank, processor, card production, card
fulfillment, regulatory agency and other required third party services.9. Develop and manage sponsor programs.10. Create charity tie-ins and provide financial accountability to 501-C3.11. Develop, negotiate and implement future ticketing tie-ins with national
point-of-sale platform.12. Develop, negotiate and implement future strategic alliance with
comprehensive banking services.
Design, execute and manage card platform and program.
1. Card registration and processing.2. Client validation and authorization.3. Card manufacture and fulfillment.4. Card activation.5. Recurring retail transaction facilitation.6. Facilitation of card loading and reloading.7. Account management and settlement with card processors.8. Account management and settlement with merchant acquirers.9. Clearing, settlement and statement production.10. Statement distribution; online and paper.11. Monthly client account reconciliation and funds disbursement.12. On-going bilingual customer service and support.
Database Management1. Data input2. Data verification3. Data cleansing4. List management5. Opt-in protocol6. Data backup, security and redundancy7. Outbound list server marketing campaigns
1. Create significant membership reward incentives and services (meet and greets & backstage passes, etc.)
2. Assist in design and implement marketing campaign for all clubs and events.
3. Marketing package equivalent to Miller (card program subordinate).
4. Grass roots marketing chica girls and supervisory personnel
5. Database of 60,000 Viva members for pilot.
6. Assist in selling of sponsorships (10-20% of gross commission to party responsible for selling in sponsorship.)
7. Category exclusivity (financial services).
8. Assist in negotiations for endorsements with high-profile Latin entertainers.
Business Performance Overview Launch to 2013Number of Club Attendees (2008-2013) 2,062,500
Number of Event Attendees (2008-2013) 3,341,825Total Unique Attendees (2008-2013) 5,404,325
Existing Viva Database (60,000) 60,000Total Accessible Market (2008-2013) 5,464,325
Conversion % 3%Active Cardholders Y/E 2013 179,076
Average Monthly Revenue/Card $8.28Total Adjusted Gross Revenue (2008-2013) $103,842,455
Net Income Annual CulmulativeChicago Pilot (Nine month period April - December 2008) $432,726
Year 1 - 2009 $1,039,686 $1,472,412Year 2 - 2010 $2,658,485 $4,130,897Year 3 - 2011 $6,042,283 $10,173,180Year 4 -2012 $8,175,376 $18,348,555
Year 5 - 2013 $11,266,098 $29,614,653Total $29,614,653