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To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work
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Transcript of To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work
![Page 1: To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work](https://reader034.fdocuments.us/reader034/viewer/2022050613/58a6bf141a28ab661f8b6701/html5/thumbnails/1.jpg)
Warning Signs Your MarketingWill Never Work
5@AgencyNation
To all Insurance Professionals:
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You think about marketing.
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You spend time and money on marketing.
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You believe that greatmarketing not only provides growth, but business longevity.
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But all these do not guarantee success in
executing a marketing strategy.
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Look out for these 5 warning signs your marketing will never work... and learn how to fix them!
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You Do Not Schedule“Marketing” Time on Your Calendar
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Many insurance professionals point to “lack of time” as the culprit for digital marketing failure.
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But you’re notuniquely busier than
any professional in the independent
insurance industry.
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Those who find time for digital marketing, schedule digital marketing into their calendar.
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We have to make time for marketing.
ALERT: TAKEAWAY
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You Do Not Have a Dedicated Marketing Staff Member
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Someone in your agency must be in charge of
digital marketing execution.
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Digital marketing must be added to someone’s job description.
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If it’s not, marketing will never be a priority and ultimately it
will be doomed to fail before you’ve even begun.
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Make one staff member accountable for marketing success.
ALERT: TAKEAWAY
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Your Phone Number is Not Clearly Visible on Every Page of Your Website
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Your agency phone number should be the
easiest piece of information to find on your website.
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Make the process of contacting your agency as easy as possible.
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Your phone number should be listed in the top right hand side (in the header area) of every page on your website.
Lipstone Insurance (website by Advisor Evolved)
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Make it easy for prospects to contact your agency.
ALERT: TAKEAWAY
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You Have No Way to Email Your Entire Client Base
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There is no greater way to get a specific group of people to take one unique action than email.
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Email is still our most powerful marketing tool.
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Your Outlook mail server or agency management system won't cut it.
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Use a tool like Mailchimp to manage email marketing campaigns.
ALERT: TAKEAWAY
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You’re Not Answering Client Questions
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Every time you sit down or get on the phone with one
of your clients, listen for the questions they ask.
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Then one-by-one, answer each question and post it on your website.
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Questions are how consumers (of every product and service)
search in Google.
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It is also a powerful way of validating your expertise to prospects who you haven’t met yet.
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Start answering questions today!
ALERT: TAKEAWAY
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How Do You Know Your Marketing Isn’t Working?
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The phone doesn’t ring.
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If your phone doesn’t ring every day with new inbound prospect inquires, then your marketing isn’t working.
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Want to make the
phone ring more often?
![Page 37: To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work](https://reader034.fdocuments.us/reader034/viewer/2022050613/58a6bf141a28ab661f8b6701/html5/thumbnails/37.jpg)
Get FOUND!Grab Your FREE
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Get FOUND!Grab Your FREE
copy of
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Local SEO for Insurance
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