tl;dr Marketing Sep 2015

26
tl;dr Marketing – Sep 2015 by : Saijo George

Transcript of tl;dr Marketing Sep 2015

Page 1: tl;dr Marketing Sep 2015

tldr Marketing ndash Sep 2015

by Saijo George

AllTheFreeStockcom SEO Tools

G+ Local Review Link Generator Website Builders

SEO

From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly Consider using SmartBanners Native App install

AdWords Express home service ads -- available today in beta for plumbers locksmiths house cleaners and handymen in select cities throughout the San Francisco Bay Area

Fun Facts Irsquom feeling curious SERP

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 2: tl;dr Marketing Sep 2015

AllTheFreeStockcom SEO Tools

G+ Local Review Link Generator Website Builders

SEO

From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly Consider using SmartBanners Native App install

AdWords Express home service ads -- available today in beta for plumbers locksmiths house cleaners and handymen in select cities throughout the San Francisco Bay Area

Fun Facts Irsquom feeling curious SERP

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 3: tl;dr Marketing Sep 2015

SEO

From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly Consider using SmartBanners Native App install

AdWords Express home service ads -- available today in beta for plumbers locksmiths house cleaners and handymen in select cities throughout the San Francisco Bay Area

Fun Facts Irsquom feeling curious SERP

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 4: tl;dr Marketing Sep 2015

From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly Consider using SmartBanners Native App install

AdWords Express home service ads -- available today in beta for plumbers locksmiths house cleaners and handymen in select cities throughout the San Francisco Bay Area

Fun Facts Irsquom feeling curious SERP

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 5: tl;dr Marketing Sep 2015

AdWords Express home service ads -- available today in beta for plumbers locksmiths house cleaners and handymen in select cities throughout the San Francisco Bay Area

Fun Facts Irsquom feeling curious SERP

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 6: tl;dr Marketing Sep 2015

Google Maps team drops manually verify option for your business over the phone ( they might do it in extreme cases )

Google is expanding the medical conditions from around 400 to over 900 conditions It will also include an option to print it out as a PDF

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 7: tl;dr Marketing Sep 2015

Search Query no longer available via Search Console

Google fixed the bug in Search Console with drop in number of indexed pages

Google is not a big fan of using Disallow in robotstxtEg Disallow example-page Noindex example-page

Google might consider using structured markup as a ranking factor in the future

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 8: tl;dr Marketing Sep 2015

Google My Business App get an update

Google is testing single line sitelinks

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 9: tl;dr Marketing Sep 2015

Google My Business App get an update

Google is testing single line sitelinks

Keep your 301 redirects alive for at least one year

Yandex manual action against selling links (AGS Update)

Bing is retiring Link Explorer from Webmaster tools

Google suing SEO company for Robocalling

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 10: tl;dr Marketing Sep 2015

Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve

Facebook listing in SERP no longer has review stars there are some exceptions and review page seems to have it

Google is beta testing the automated removal of some hacked manual actions

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 11: tl;dr Marketing Sep 2015

Google Adds Site URL In Knowledge Graph Box

Google First Click Free now only require 3 articles for free

Google News no longer requires you to follow the 3-digit rule

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 12: tl;dr Marketing Sep 2015

SEM

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 13: tl;dr Marketing Sep 2015

Starting September 1 2015 AdWords stopped showing Flash ads on Chrome

Native Gmail ads replaces text ads in Gmail ndash collapsed expanded ad unit

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 14: tl;dr Marketing Sep 2015

TrueView is joining Search Display and Shopping campaigns within the core AdWords interface

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 15: tl;dr Marketing Sep 2015

Page level ads in Adsensebull Anchoroverlay adsbull Vignette ads

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 16: tl;dr Marketing Sep 2015

New reporting columns for multi-channel advertisers (Interactions Interaction Rate Avg Cost )

Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns AdWords can convert uploaded Flash files into identical HTML5 ads which can run in places where Flash isnrsquot supported Ad Templates

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 17: tl;dr Marketing Sep 2015

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 18: tl;dr Marketing Sep 2015

Customer Match allows you to upload a list of email addresses which can be matched to signed-in users on Google in a secure and privacy-safe way

Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Googlersquos entire suite of ad platforms

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 19: tl;dr Marketing Sep 2015

Report Editor ndash an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business has been rolled out to all advertisers

Bing launches Bing Ads App

Adsense App updated

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 20: tl;dr Marketing Sep 2015

Starting September 15 Google Shopping feeds targeting Australia Brazil Czech Republic France Germany Italy Japan Netherlands Spain Switzerland the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and lsquobrandrsquo for all products when the lsquobrandrsquo is a designated brand and the lsquoconditionrsquo is lsquonewrsquo

Google forwarding numbers arrive in Canada

Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click linear time decay position-based and last-click) for each campaign or keyword

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 21: tl;dr Marketing Sep 2015

From October many ad clicks will only show the main domain name in the referrer on AdWords the referrer will no longer differentiate Googlersquos organic search clicks from ad clicks

They recommend +Using auto-tagging (gclid) httpsgooglwRuzxU+Using custom campaign parameters (utm) httpsgooglLw1k9+Using ValueTrack parameters httpsgoogluBwl5I

Google Hotel Ads expands to smaller independent hotels

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 22: tl;dr Marketing Sep 2015

Dynamic callout extensions - an automated extension that shows with your Google search ads highlighting specific information about your business and the products you offer

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 23: tl;dr Marketing Sep 2015

Social

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 24: tl;dr Marketing Sep 2015

Brand searches no longer shows stars G+ review link in organic SERP

Instagram adds new ad options and gets 400 million + members

bull Landscape photo and videobull Video ads of up to 30 seconds in lengthbull Marquee a new premium product that helps drive mass awareness and

expanded reach in a short time-framemdashperfect for events like movie premieres and new product launches

bull Twitter rumored to remove 140 char limit from tweets

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 25: tl;dr Marketing Sep 2015

Meerkat introduced live Hashtags

Signal for Facebook and Instagram a free discovery and curation tool for journalists FB takes on Medium with the new Notes

tldrmarketingcom

Page 26: tl;dr Marketing Sep 2015

tldrmarketingcom