Adma Digital Marketing Pres Sep 08 Breeze

social network researchADMA Sept 08

the web

“I participate, therefore I am”

Tim Noonanblind guy getting into Web2.0

people like

contributing

user as designer

“copywriting is interface design”

Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

“understand & consider the person who'll experience

your design while you design”

Christina Wodtke - regarding User centred Design & Usability

management attitudes abound

“it’ll take too long”

“too expensive”

text ads, faces,

body parts

Neilsen Aug 2007http://www.useit.com/alertbox/banner-blindness.html

think.

“insanity is doing the same thing over and over again and

expecting different results”

Einstein

justify

iterate

social networks?

fast..

crowds..

me!me!

me!

where?

who else knows them?

‘I blog too, you know?’

convenience

random

where do they hang out?

Define

what is your problem?

how do you get answers?

search

conversations

readsurveywebsites

data

focus groups

ask ?s

observe

test

BALANCE

validity

confidence

reliability

sample

insight

causality

method

do

something

!

ask the right questions

hold the mayo!

Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

It’s personal!

and public

Open it up^

social talkback

www.tangler.com

Validate

real-life focus group?

STOP!do enough & no more

Early understanding

Early translation

Ongoing validation

www.objectivedigital.com

Technology