ADMA Data and Analytics Council Event
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Data & Analy*cs Council Event
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The presentation features the ADMA Data and Analytics Council Event
Transcript of ADMA Data and Analytics Council Event
Data & Analy*cs Council Event
Tonight
• ADMA Councils • Ini*al Survey Results • Guest speaker Peter Hanlon • Data & Analy*cs Council Roadmap
• Drinks & Networking
Australian Direct Marke*ng Associa*on
ADMA Councils
• Groups of marketers interested in specific areas of marke*ng
• Any ADMA member employee can join • You can join as many councils as you like! • Email [email protected]
Australian Direct Marke*ng Associa*on
ADMA Councils
• Data & Analy*cs • Agency • Contact Centre • Digital • Mail • Mul*-‐Channel Acquisi*on • Rela*onship Marke*ng Customer Management
Australian Direct Marke*ng Associa*on
Australian Direct Marke*ng Associa*on
Data & Analy*cs Council Led by an Execu*ve CommiQee • Chris*an Bartens, Datalicious (Chair) • Abramo Ierardo, Ac*on Mailing Lists • Nalini Kara, Acxiom • Michiel Kleijn, Alterian • AnneQe McElhinney, Aussie • Will Scully-‐Power, Datara* • Regan Yan, Digital Alchemy • Rob Peck, ING Direct • Marcus Sandmann, Michael Page • Rachel Rohrlach, Optus • Wayne Elley, Salmat • David Kerr, SEMA • Ian Smith, Westpac
Australian Direct Marke*ng Associa*on
105 ADMA members are on the Data & Analy5cs Council now, email [email protected] to join them.
How much emphasis is placed on analy*cs and data in your company?
Australian Direct Marke*ng Associa*on
Do you *e sales back to a campaign and/or media channel?
Australian Direct Marke*ng Associa*on
Do you have a single customer view?
Australian Direct Marke*ng Associa*on
Are you using web analy*cs?
Australian Direct Marke*ng Associa*on
Guest Speaker
Peter Hanlon Westpac Group Execu*ve People & Transforma*on
Australian Direct Marke*ng Associa*on
Data Journey & Whitepapers
Australian Direct Marke*ng Associa*on
To reten5on messages To transac5onal data
From suspect to To customer
From behavioural data From awareness messages
Time Time prospect
Purchase
Iden*fica*on
Data Journey & Whitepapers
Australian Direct Marke*ng Associa*on
To reten5on messages To transac5onal data
From suspect to To customer
From behavioural data From awareness messages
Time Time prospect
Defining A Metrics Framework
Media Segmenta5on & Targe5ng
Trigger Based Marke5ng
Contact Preferences
Single Customer View
Value Segmenta5on
Loyalty & Reward Alloca5on
Mul5-‐Channel CRM
Campaign Tracking & Media
APribu5on
Behavioral Targe5ng
Tes5ng & Op5misa5on
Purchase
Iden*fica*on
Whitepaper Champions
• Defining Metrics Frameworks – Chris*an Bartens, Datalicious
• Campaign Tracking & Media AQribu*on – Chris*an Bartens, Datalicious
• Trigger Based Marke*ng – Will Scully-‐Power, Datara*
• Loyalty & Reward Alloca*on – David Kerr, SEMA
Australian Direct Marke*ng Associa*on
Email [email protected]
Australian Direct Marke*ng Associa*on
To reten5on messages To transac5onal data
From suspect to To customer
From behavioural data From awareness messages
Time Time prospect
Defining A Metrics Framework
Media Segmenta5on & Targe5ng
Trigger Based Marke5ng
Contact Preferences
Single Customer View
Value Segmenta5on
Loyalty & Reward Alloca5on
Mul5-‐Channel CRM
Campaign Tracking & Media
APribu5on
Behavioral Targe5ng
Tes5ng & Op5misa5on
Purchase
Iden*fica*on
