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A COMPARATIVE STUDY

ON

'' CONSUMER BUYING BEHAVIOURWITH REFERENCE TO

TVS MOTORS ''

.

PROJECT REPORT

(A report sub!tte" !# p$rt!$% &u%&!%%e#t o& te reu!ree#ts &or te

$)$r" o& M$ster o& Bus!#ess A"!#!str$t!o# !# JNT U#!*ers!t+,

Submitted By

Mr. J.HIREN -UMAR

(H.T.NO./P0E112,

UNDER THE GUIDANCE O3

Ms. SHREEVANI

MASTER O3 BUSINESS ADMINISTRATION

(Human Resource Management)

S4AMI VIVE-ANANDA INSTITUE O3 TECHNO5GY

JA4AHAR5A5 NEHRU TECHNO5OGICA5 UNIVERSITY

# Mahbub Collage Campus, S.D.Road, Secunderabad !""""

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S)$! V!*e6$#$#"$ I#st!tute o& Te7#o%o8+

($ppro%ed by $&C' and $iliated to *+'H )

DC-$R$'&+

& *.H&R+ /M$Rbearing Hall 'ic0et 1 /P0E1129 a student o Department o

Management Studies,S 2 & ' College, Secunderabad, Secunderabad District,

hereby declare that this pro3ect entitled 4CONSUMER BUYING BEHAVIOUR

WITH REFERENCE TOTVS MOTORS: is an authentic pro3ect 5or0 carried

out by me, and 5hich is submitted to *a5aharlal +ehru 'echnological

ni%ersity in partial ulillment or the a5ard o Master o Business

$dministration.

6lace1 Hyderabad J.HIREN -UMAR

Date1 (/P0E112 ,

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S)$! V!*e6$#$#"$ I#st!tute o& Te7#o%o8+

($ppro%ed by $&C' and $iliated to *+'H )

CR'&7&C$'&+

'his is to certiy that the pro3ect report entitled8 CONSUMER BUYING

BEHAVIOURWITH REFERENCE TO TVS MOTORS: submitted in partial

ulillment or the a5ard o MBA rom Department o Business Management, *+'

Hyderabad 5as carried out by S.S$+DH9$ bearing Hall 'ic0et +o1 /P0E11;< under

my guidelines. 'his has not been submitted to any degree or diploma or certiicate.

+ame o guide

Ms.sri %ani Signature o :uide

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AC-NO45EDGEMENT

& *.H&R+ /M$Rta0e this opportunity to than0 =CONSUMER

BUYING BEHAVIOURWITH REFERENCE TOTVS MOTORS:or pro%iding me

an opportunity to underta0e the pro3ect titled 4 S'RSS M$+$:M+'8 & sincerely

than0 Mr .S)$p$# Gos Cluster HeadICICI MERCHANTSERVICES PVT 5TD >

3IRST DATAor gi%ing me this opportunity to 5or0 on the abo%e pro3ect.

& e;press my sincere than0s toDr.-.SAMAIAH, 6rincipal, S5ami 2i%e0ananda &nstitute

o 'echnology, or pro%iding all necessary acilities in completing my pro3ect report .

& 5ould li0e to e;press my great sense o gratitude to Mrs.R$$De*!, Head o the

Department and 6roessor o Management studies, 5ho encouraged me to select the

pro3ect and helped me in the completion o this pro3ect by pro%iding necessary acilities

& 5ould li0e to than0 my &nternal 6ro3ect :uide Ms.sr! *$#!96roessor, Department o

Management Studies, S5ami 2i%e0ananda &nstitute o 'echnology or her necessary

guidance and 2aluable suggestions in completing the pro3ect < preparing this Report .

& am than0ul to our MB$ Department 7aculty, or their timely help < assistance in

preparing the pro3ect report

& ta0e this pportunity to e;press my gratitude to the Management and members o the

*+' or pro%iding me an opportunity to ha%e this pro3ect 5or0 done

7inally, & e;tend my gratitude to my amily and riends, 5ho helped me a lot and

encouraged me al5ays to complete my pro3ect 5or0.

*.H&R+ /M$R

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