Tips for Social Selling Professionals

Transforming the way you sell

Developing a Reputation: Building a strong online reputation that

showcases your experience and increases your credibility

Gathering Intelligence: Researching social information to prepare

for sales conversations

Building your Network: Developing relationships with people who

can share information and provide referrals

Offering Insights: Providing meaningful insights that earn

opportunities to engage with and influence contacts

Using Social Selling Solutions: Taking advantage of innovative

selling solutions such as LinkedIn Sales Navigator

What is Social Selling?

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Why Apply Social Selling Techniques?

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“The best reps are not just present in social media, they position

themselves as credible and influential sources in customer networks.” -Sales Executive Council

Why Apply Social Selling Techniques?

”The B2B social buyer relies on social media and online

communities during the purchase process.”

-ITSMA

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Why Apply Social Selling Techniques?

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“Effective use of sales intelligence increases revenue

productivity per sales rep by 17%.”* – CSO Insights

*2011 analysis

Where are you on the social selling spectrum?

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• Weak Online REPUTATION

• NOT Gathering INTELLIGENCE

• Reactively Building NETWORK

• NOT Contributing INSIGHTS

• NOT Using Social Selling SOLUTIONS

“Laggards”

“Tip-Toers”

“Leaders”

Low

High

• Strong Online REPUTATION

• Gathering INTELLIGENCE

• Proactively Building NETWORK

• Contributing INSIGHTS

• Using Social Selling SOLUTIONS

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Build Your PROFILE

5 Steps to Becoming a Social Selling Pro

Gather INTELLIGENCE

Develop Your NETWORK

Contribute INSIGHTS

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Use Social Selling SOLUTIONS 5

1. Build a Strong Professional Profile Add a photo, experience and skills that showcase the brand of YOU

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2. Gather Intelligence Be prepared for every interaction by researching contacts and companies

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3. Proactively Develop Your Network Build trusted relationships who can support your professional objectives

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4. Contribute Insights Share ideas through status updates, and participate in groups

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5. Use Social Selling Solutions Sales Navigator: LinkedIn Premium for sales professionals

Build prospect

lists with

Lead Builder

Reveal full profiles of 3rd

degree contacts with

advanced search

Leverage co-worker

connections with

Team Link

Best of luck in your journey to

becoming a social selling

professional!

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For more information: http://sales.linkedin.com or

www.slideshare.net/linkedin-sales-solutions