Social Media Week

24 September 2014

Social media and privacy Tinga Kleefman, attorney

Purpose

• Awareness

• Ensure compliance with privacy legislation, because assets of the company will increase

• Embodies goodwill

#SMWRDAM

• Little background on the legislation

• Before discussing and applying it on Google-cases

#SMWRDAM

What is privacy about?

• http://youtu.be/F7pYHN9iC9I

#SMWRDAM

Privacy is about:

• All data relating to any person that can be used to identify directly or indirectly.

• Names• Bankaccounts• Fysical characteristics• Licenseplate• IP number

#SMWRDAM

• Privacy is not about a legal entity • It is about real people and alive!• No matter what age• No employment contracts• No Bookkeeping• No memberships• No Education• No Issues of governemental permits, e.o.

#SMWRDAM

Key

• Explicit consent

• Tick the box

#SMWRDAM

Background info

• Privacy legislation is mostly based upon European law

• Permanenty in development EU and national

• Enforcement by DPA, by consumers• Relevant in contracting• Liability • 14 July 2014 - cookiewalls

#SMWRDAM

Cookies TK 33902

• No tracking cookies without consent

• Functional cookies

- Shopping basket

• Analytics cookies

- Improving use

#SMWRDAM

Obligations when collecting data

• Information clear and in understandable language

• Right to access and correct your own data

• Right for compension for any suffered damage when not acting according to limited consent

#SMWRDAM

Obligations for collector of data

• Secure the collected data, by design, by technical measures

• No longer than needed

• Notify Data Protection Authority about the database

#SMWRDAM

#SMWRDAM

Register databases, purpose and use

#SMWRDAM

#SMWRDAM

• The Dutch Data Protection Authority • Task:• Inform• Advice on legislation• Notification preliminary examination• Enforcement

#SMWRDAM

Google 1

• Investigation into the combining of personal data by Google

• November 2013• Dutch law is applicable Google Netherlands

B.V.• Ambiguous and insufficient info• Tracking cookies without consent• No legal ground for combining data

#SMWRDAM

Google 2: Right to be forgotten

#SMWRDAM

• Google Spain

• European Court

• An internet search provider is responsable for processing of personal data which appear on web pages published by third parties.

Questions?

#SMWRDAM

mr. Tinga Kleefmantk@kneppelhout.nl

T: @Tingakleefman

http://nl.linkedin.com/pub/tinga-kleefman/5/63a/755

C: +31 651396591