TinderHelpsPeopleFindLoveonSweetestDay

TinderExecutiveandTinderUsersAddressHowApplicationHelpstoMatchSinglesforSweetestDay

SITUATION:SweetestDayisaholidaycelebratedintheMidwestpartsoftheUnitedStatesonOct.17.Thereisnotafactualoriginstorythatexistsfortheholidaybesidesthemyththatacandycompanyemployeecreatedittoincreasesales.AlthoughtheholidayisonlycelebratedincertainpartsoftheUnitedStatesandisnotbasedonreligion,itissaidtobeaprominentholidaybasedonthegoodofhumanity.Hallmark,oneofthehighestmanufacturersofgreetingcards,isthebiggestsellerofSweetestDaymerchandise.“Weareproudtobringcheerandasimplereminderoflovefromthosegivinggiftsandthosereceivingthem,”ScottPalmer,HallmarkMarketingExecutive,said.However,thereisarisingtrendthatSweetestDayissimplyaholidayinventedforgiftandcandycompaniestomakemoneyandincreasesalesduringaholidaylull.SOLUTION:Tinderisasocialdiscoveryapplicationthatletsusers“match”basedoninterestsandlocation.Sinceit’slaunchin2012,Tinderhasmatchedmorethan9billionpeople.Tinderpridesitselfonsolvingawkwardencountersbyprovidinga“doubleopt-inoption.”ThismeansthattheusersofTinderwillonly“meet”whentheybothhave“liked”eachotherbasedonpictures,awrittenbiography,andlistedinterests.Becauseoftheinnovativeoptionsoftheapplication,thefounderspridethemselvesonchangingtheiruser’slivesandintroducingpeoplewhootherwisewouldhaveneverhadthechanceofmeeting.“Inaworldfulloftechnology,wearetryingtomitigatetheever-wideninggapbetweenpeopleattemptingtomeetinperson.Tinderletspeopleseetheperson’sinterestsinanhonestandopenenvironmentsouser’scanskipthesmalltalk,”representativeSeanRad,said.Inanefforttogainbackhumanity’slostsupportandbeliefinlove,Tinderhasdifferentiateditselffromthegrowingnumberofdatingapplicationsinexistencebyusingdifferentalgorithmstohelpbettermatchusers.EXPERTSOURCE:SeanRadistheChiefExecutiveOfficerofTinderandisoneofthefounders.RadhasbeenthedecidingfactorforalldecisionsmadeatthecorporatelevelforTindersinceit’sinception.HehasworkedwiththedevelopmentoftheapplicationandcontinuestomakenewchangessuchassyncingtheTinderuser’saccountwiththeirInstagramaccountortheadditionofthe“superlike”button.Inhiscurrentposition,hehashelpedTindergrowby600%overthepastyearandhasbeennamedaviralphenomenoninchangingthewayusers“dateandmate.”SweetestDay,beingarelativelynewholiday,mayfizzleout.Datingapplications,whichpridethemselvesonlovematching,hopenot.“Aholidaythatbringspeopletogetherinthenameoflovecouldneverbeabadthing.Sure,companiesthatsellgiftsmayprofitfromitbutbadmouthingafeel-goodholidaymayjustbeabadthing,”Radsaid.

CONTACT:IfyouwouldliketospeakwithSeanRadtolearnmoreabouthowTindereffectssocialchangeandit’simplicationsonthelovelives’ofthousands,pleasecontactShantelWolfe.