Tinder for Programmatic
-
Upload
melody-gambino -
Category
Software
-
view
95 -
download
3
Transcript of Tinder for Programmatic
20BN SEARCH MARKET
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: Interpreted from IAB
0
2
4
6
8
10
12
14
16
18
20
$bn
0
5
10
15
20
25
30
35
40
45
$bn
US DISPLAY MARKET
Source: IDC 2014. Includes online and mobile display and video advertising.
2010
2011
2012
2013
2014
2015
2016
2017
2018
0
5
10
15
20
25
30
35
40
45
MARKET SHAPE
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
KEYWORD ART MARRIAGE TO TECHNOLOGY
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
2
4
6
8
10
12
14
16
18
20
$bn
ADWORDS = INTENT
AD SENSE = INTEREST
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Fernando Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
10 Million
2 Million
Greg LancasterMicrosoft
Fernando Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Fernando Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Fernando Ruarte Mode Media
DOING A DEAL
“
“Bob Pittman
@PittmanRadio
@PittmanRadio says consumers always looking for convenience, if you can save them time, you win @PubMatic @AdRev2014
0
5
10
15
20
25
30
35
40
45
THE DEAL
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn