● Timeline

● Events in Sydney & Melbourne

● Microsite

● Trade Advertising

● Brand guidelines

● Agency Activation

CONTENTS

TIMELINE OF ACTIVITY

May2017

Teaser activity

Activity across media promoting the value of

our premium assets

News Prestige Network Launch

The launch consisted of two events across Sydney & Melbourne

Jun2017

The Network was rolled out across clients and agencies to follow

Jul2017

Litora

Trade advertising to promote the network

August2017

Follow up trade advertising

The objective of this activity was to encourage more newsletter sign ups and

rebrand the newsletter as the ‘Luxury Briefing’

Nov2017

Agency Activation

Branded Coffee cart in key agencies across Sydney & Melbourne

Dec2017

AgencyRoadshow

NEWS PRESTIGE NETWORK LAUNCH

EVENT LEAVE BEHINDS

EVENT LEAVE BEHINDS

NEWS PRESTIGE NETWORK MICROSITE

INTERNAL COMPUTER LOCK SCREENS

PRESTIGE DIGITAL TRADE ADS ACROSSMUMBRELLA, ADNEWS, B&T & MEDIAWEEK

PRINT TRADE MEDIA ADVERTISING ACROSSTHE AUSTRALIAN & MEDIAWEEK

COVER WRAP OF THE AUSTRALIANDIRECT MAIL TO TOP 100 CLIENTS

BRAND GUIDELINES

• TEXT

• TEXT

• TEXT

COFFEE CARTS - Sponsored by News Prestige