TIME TO SEIZE THE OPPORTUNITYLimited partnership opportunities are currently available at WATCH IT! Thanks to our established store base and our deep industry connections, partners who join the WATCH IT! team will benefit from a proven business model, long-term growth potential and an ever-increasing return on their investment.

We capitalize on the upscale watch, sunglass and accessory gap in the national market, and plan to open more premium location boutiques with qualified partners across the country. With our solid reputation, trademarked name, low start-up costs and polished operating procedures, becoming a WATCH IT! franchise partner is an advantageous and timely investment.

WATCH IT! is the premium specialty watch, sunglass and accessory boutique that’s changing the face of time. We offer products that encompass innovative design and technological advancement.

• Phone Interview. You will have a follow-up phone interview with one of our senior staff to determine if your personal goals and the goals of WATCH IT! harmonize. If there is a mutual synergy, we will forward you a complete disclosure document.

• Fill out additional documentation and a credit application, and wait for our approval.

• Attend an interview and presentation at our head office. If you have been approved for a franchise, we will schedule a meeting at our corporate headquarters. You’ll be introduced to the entire WATCH IT! operation, meet the staff and support team and visit some of our thriving locations.

• Receive and review the legal documentation - which contains detailed information about WATCH IT!—and decide if a becoming a WATCH IT! partner is right for you.

• Sign the franchise agreement and provide us with your initial franchise fee.

How To Become A

• Contact WATCH IT! to Receive a PRELIMINARY FRANCHISE PACKAGE Fill out the brief questionnaire to help us understand your goals and

qualifications. We will evaluate the information you’ve submitted and then forward you a preliminary franchise package explaining the business concept.

FRANCHISE PARTNER

• Review your franchise orientation package and checklist. You will be provided with an initial orientation package and checklist. Our team will help you coordinate all construction, merchandising, training and grand opening celebrations.

• Sit back and watch your store being built. Your assigned contacts will coordinate all construction, receive all opening inventory and take care of store set-up.

• Attend a five-day training session. You and a partner, manager or staff will be invited to attend a five-day training session in Edmonton.

• Open for Business and the real work begins. Owning your own business and becoming a WATCH IT! partner is hard work. We’re here to support you every step of the way and your entrepreneurial spirit will drive you to succeed.

Through our huge selection of the biggest names in timepieces,

sunglasses and accessories, WATCH IT! transforms your buying experience into the ultimate indulgence and customer

service experience.

We look for energetic, hands-on, sales-oriented owners to be part of our team. Become a franchise partner and you’ll be part of WATCH IT!’s hip and entrepreneurial corporate culture—a culture that’s dedicated to the integrity, support and success of the whole company.

To help ensure our company-wide success, we offer a comprehensive partnership evaluation process to assist in every new store’s conception and creation. Franchise Information ProcessFill out the brief questionnaire to help us understand your goals and qualifications. We will evaluate the information you’ve submitted and then forward you a preliminary package explaining the business concept to help you make an informed decision about whether or not WATCH IT! is the right business for you.

Have a preliminary phone meeting with our founder

Attend an initial interview at our head office Meet and converse with key WATCH IT! partners,

managers and staff Visit WATCH IT!’s thriving corporate and partner-

owned boutiques

Site Location And Lease Negotiations WATCH IT! only opens stores in key street and destination shopping locations. We work with a team of leasing professionals to obtain the best settings and exposure possible to help ensure each and every store’s success while simultaneously building the national brand. We research your setting, give you a complete location analysis and handle your lease negotiations.

Financing Assistance & BenefitsTo help you get the financing you need to become a WATCH IT! partner, you’ll receive a complete professionally developed business plan and guidance to help you receive the financial support required to open a WATCH IT! location. You have good credit, a highly regarded financial reputation and want to build on your net-worth.

Store Design And ConstructionEvery WATCH IT! location is allowed its own sense of style and design, within the chain’s uniform look and feel. While we handle all the details of design, construction and set up, you are included in the process to ensure your personality is incorporated.

Access To Top BrandsOne of the benefits of owning a WATCH IT! store include the competitive advantage that comes along with full access to the leading brand-name watches

and sunglasses. Your potential competitors take years to establish the reputation and buying power needed to do the same for themselves. We work with the elite companies in the industry and we will introduce you to your local contacts while simultaneously customizing brands and product selections to match your specific market and achieve maximum sales.

Initial TrainingAs a new partner, you will attend a comprehensive five-day training program at WATCH IT!’s head office. There, you’ll receive an up-to-date operating manual to prepare you for all aspects of the business. When you leave your training, you’ll be ready to handle your store’s day-to-day operations, sales and marketing processes, business development and store administration.

We’ll also help you with merchandising, planning your grand opening and operating during your first few days. We offer periodic refresher meetings and store visits to reinforce WATCH IT!’s winning business practices.

Ongoing Support And Communication Frequent meetings are held across North America and we pride ourselves on providing regular announcements and corporate support which are essential to keep you ahead of the industry curve and ensure WATCH IT! maintains its position as a leading brand. You will be encouraged and supported to stay on the pulse of the business and be one of Canada’s retail leaders. Your input into new products and concepts will be recognized and you will be rewarded for outstanding achievements in sales, for quality of operations and for setting other benchmarks of success.

Effective MarketingWATCH IT! will provide you with extraordinary marketing materials and strategies to help you become profitable and increase your market share. We pride ourselves on our brand and supply consistent, cutting edge messaging and sensory branding in all our stores. You will be encouraged to provide input and ideas and co-op advertising dollars from locations are pooled to create leading campaigns. We encourage you to host cool events in conjunction with our industry partners that amplify the WATCH IT! brand and message.

Concept ViabilityWATCH IT! ensures its retail concept stays viable through continual market research, technical and marketing improvements, competitive analyses and well-defined strategies for growth. WATCH IT! works with you to ensure your store reaches its full financial potential.

OUR ADVANTAGE