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Transcript of Time to get Social
Getting SocialNovember 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009
this is a presentation about control, transparency, trust, distribution
Tuesday, 17 November 2009
95 classic where Negraponte set out the his vision of a shi6 in business where we "Move bits, not atoms." and the digi>zing all mass‐media content, filtering what's important for the individuals, and delivering it to their home in digital form. Like all technology its slower to reach the promised land but we are certainly now seeing impact of digi>za>on: And it has implica>ons for all of us ...agencies and clientHenry Jenkins in his book Convergence Culture talks about the collision between old and new media where grassroots media and corporate media intersect, and where the power of the media producer and consumer interact and the associated cultural transforma>ons . He argues that this convergence will create opportuni>es for brands to direct content across many new channels to increase revenue and broaden markets. In what he calls transmedia storytelling brands will compete for consumers scarce aLen>on. In what is a more transparent world brands will have to change how they engage consumers – listening to them more, talking to them, energising them, suppor>ng them and embracing their needs more. This will demand a radical shi6 in how we market and will impact on strategy, structures of agency and client team and our crea>ve process and over all model
Tuesday, 17 November 2009
95 classic where Negraponte set out the his vision of a shi6 in business where we "Move bits, not atoms." and the digi>zing all mass‐media content, filtering what's important for the individuals, and delivering it to their home in digital form. Like all technology its slower to reach the promised land but we are certainly now seeing impact of digi>za>on: And it has implica>ons for all of us ...agencies and clientHenry Jenkins in his book Convergence Culture talks about the collision between old and new media where grassroots media and corporate media intersect, and where the power of the media producer and consumer interact and the associated cultural transforma>ons . He argues that this convergence will create opportuni>es for brands to direct content across many new channels to increase revenue and broaden markets. In what he calls transmedia storytelling brands will compete for consumers scarce aLen>on. In what is a more transparent world brands will have to change how they engage consumers – listening to them more, talking to them, energising them, suppor>ng them and embracing their needs more. This will demand a radical shi6 in how we market and will impact on strategy, structures of agency and client team and our crea>ve process and over all model
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Show video
It’s not enough to be digital
Tuesday, 17 November 2009
Tuesday, 17 November 2009
it’s about being social
Tuesday, 17 November 2009
Tuesday, 17 November 2009
but being social does
“Conversation optimisation”
Tuesday, 17 November 2009
lets start with a time check...
Tuesday, 17 November 2009
its a challenge to society it changes it .....the same way the printing press didthe telegraphrecorded media -images and sound and broadcast TV ...a revolution in human expressive capability
40 years old and 15 in its current form
Tuesday, 17 November 2009
its a challenge to society it changes it .....the same way the printing press didthe telegraphrecorded media -images and sound and broadcast TV ...a revolution in human expressive capability
it removes silos
Tuesday, 17 November 2009
• Shirky quote
“tools don’t get socially interesting
until they get technologically
boring ”
Tuesday, 17 November 2009
What the internet has done has removed the social barriers enabling more sharing, conversation and collaboration and group action for the first time - creating 2 way communication and group action
removes silos
Social Media
Tuesday, 17 November 2009
removes silos
Internet
Tuesday, 17 November 2009
Tuesday, 17 November 2009
The impact on us is hitting home and it will play out over the next 10 years
“Today’s agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-
loyal and more trusting of each other.
Tuesday, 17 November 2009
The impact on us is hitting home and it will play out over the next 10 years
“Today’s agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-
loyal and more trusting of each other.
To turn the tide, marketers will move to the Connected Agency - one that shifts: from making
messages to nurturing consumer connections; from delivering push to creating pull interactions; and from orchestrating campaigns to facilitating conversations.
Tuesday, 17 November 2009
The impact on us is hitting home and it will play out over the next 10 years
“Today’s agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-
loyal and more trusting of each other.
To turn the tide, marketers will move to the Connected Agency - one that shifts: from making
messages to nurturing consumer connections; from delivering push to creating pull interactions; and from orchestrating campaigns to facilitating conversations.
Over the next five years, traditional agencies will
Tuesday, 17 November 2009
The impact on us is hitting home and it will play out over the next 10 years
“Today’s agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-
loyal and more trusting of each other.
To turn the tide, marketers will move to the Connected Agency - one that shifts: from making
messages to nurturing consumer connections; from delivering push to creating pull interactions; and from orchestrating campaigns to facilitating conversations.
Over the next five years, traditional agencies will make this shift; they will start by connecting with
consumer communities and will eventually become an integral part of them”
Tuesday, 17 November 2009
The impact on us is hitting home and it will play out over the next 10 years
to facilitate these conversations
brands need to get seriously social
Tuesday, 17 November 2009
most agency execs...
Tuesday, 17 November 2009
Brands want to be involved. They want to influence and change behavior. Some listen to the above conversations and some don’t. The smart ones not only listen but act on the collective feedback from the community. Unfortunately, some organizations aren’t structured internally to effectively manage social media externally. This makes it extremely difficult for brand marketers to take action. Brands are still learning; and are beginning to change internal processes in order to keep up with external market conditions, in this case the social web. The brands that are proactive like Starbucks and Dell are one step ahead of the brands that take a more reactive approach.
you could say we are in the
midst of a revolution
Tuesday, 17 November 2009
“a revolution does not happen
when society adopts new
tools...”
Tuesday, 17 November 2009
it happens when society adopts new behaviours
71% of the UK population are online and 44% doing so once a day...
Internet is focusing their attention
Tuesday, 17 November 2009
In relation to us
71% of the UK population are online and 44% doing so once a day...
Internet is focusing their attention
Tuesday, 17 November 2009
In relation to us
our industry is slow to adopt new behaviours
Tuesday, 17 November 2009
we are still chasing attention with interruption - some brands are trying a different approach
still trying to create water
cooler moments...Tuesday, 17 November 2009
with an old media model in a new
media world
Tuesday, 17 November 2009
we try and cover this up by talking 360 and integration
hyper clutterdoes not impact like it used to...
Tuesday, 17 November 2009
we try and cover this up by talking 360 and integration
OOH
TV
DM
Tuesday, 17 November 2009we have become blinded by execution and lost sight of ideas...
OOH
TV
DM
banners
Tuesday, 17 November 2009we have become blinded by execution and lost sight of ideas...
OOH
TV
DM
banners
DOH
Tuesday, 17 November 2009we have become blinded by execution and lost sight of ideas...
OOH
TV
DM
banners
DOH
“Virals”
Tuesday, 17 November 2009we have become blinded by execution and lost sight of ideas...
OOH
TV
DM
banners
DOH
“Virals”
Tuesday, 17 November 2009we have become blinded by execution and lost sight of ideas...
maybe...
Tuesday, 17 November 2009
D’OH...
Tuesday, 17 November 2009
what is the definition of a fool?
maybe the media is no longer the
message ?
Tuesday, 17 November 2009
maybewe are?
Tuesday, 17 November 2009
More people with more things say to more people than ever
before in history ...and it’s s8ll growing
Tuesday, 17 November 2009
we are living through the great increase in human expressive capability in historywe cant
“The most trusted source of information about products and services (71%) is the
opinion of friends, family and colleagues”
Forrester, 2009
Tuesday, 17 November 2009
we are living through the great increase in human expressive capability in historywe cant
Tuesday, 17 November 2009
we are living through the great increase in human expressive capability in historywe cant
in a world of universal search, ratings, reviews and recommendations?
Tuesday, 17 November 2009
what does this mean for us when we reach a world of universal search and where people can get information on everything they want and need?
water cooler
momentsTuesday, 17 November 2009
what does this mean for us when we reach a world of universal search and where people can get information on everything they want and need?
PAUSE...
Tuesday, 17 November 2009
yet many of us are doing this....
PAUSE...
Starts with peoples needs and problems ...not the medium
Tuesday, 17 November 2009
yet many of us are doing this....
a point about social network
theory...
Social Object Theory
V = Users2
Tuesday, 17 November 2009
Nodes are people ...and we are
inherently socialand connect
around objects...
Tuesday, 17 November 2009
People and the links between them define social networks
social objects are shared interests
passions and cultural references etc etc
etc
Tuesday, 17 November 2009Two tier approach mass media product ads
niche iniatives with pro s superfan
facebook and online
that generate conversation...
Tuesday, 17 November 2009
...can be a social gesture, utility or
experience
Tuesday, 17 November 2009The 21 Steps, a thriller by Charles Cumming, uses Google Maps to show readers the movements of a desperate man caught up in a mysterious conspiracy.
any product, service or idea that
innovates peoples experiences
Tuesday, 17 November 2009
or where the product is the marketing
Tuesday, 17 November 2009give them a way to use it ....
interesting bit are the conversations
that happen around social
objects
Tuesday, 17 November 2009
234,000 dropped
interesting bit are the conversations
that happen around social
objects
Tuesday, 17 November 2009
234,000 dropped
interesting bit are the conversations
that happen around social
objects
Tuesday, 17 November 2009
234,000 dropped
interesting bit are the conversations
that happen around social
objects
Tuesday, 17 November 2009
234,000 dropped
started by
geeks...
Tuesday, 17 November 2009
those geeking out on
everything
Tuesday, 17 November 2009
surely then social objects must become
a key part of any marketing plan?
Tuesday, 17 November 2009
bits and atoms...
Tuesday, 17 November 2009As part of its "Absolut World" campaign, Absolut vodka has recently launched a "Kindness as Currency" drive. Visitors to a London cinema were shown a huge amount of kindness, because complimenting a stranger or high-fiving the person next to you could earn people snacks and drinks for nothing. A free coffee, for example, just for smiling at the young lady behind you in the queue. Later on in the evening, free Absolut cocktails were handed out for particularly kind treatment of the bar staff.
On the platform www.mix-in.de you can put together a perfect party from the four elements of music, food, drinks and videos. Here, the elements are perfectly coordinated with each other. So you have the track "autodrift" and a video-mix called "electric sour" with a gin and tonic and an iced tomato peach soup. Recipes, music and videos can be downloaded or used live at your own party. In addition there is the offer of a blog on the page for exchanges as well as party service.
remember v = users2
Tuesday, 17 November 2009
remember v = users2
the more relevant the object... the more powerful your network
Tuesday, 17 November 2009
So rather than just focusing onobjectives,
propositions and messages
Tuesday, 17 November 2009
focus on creating relevant...
social ideassocial objects
social gestures
Tuesday, 17 November 2009
measured by the degree of
collaboration and conversations around
them
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Show Jake Courage video for Halo 3
Tuesday, 17 November 2009
Show computertan case study
Tuesday, 17 November 2009
Show Doritos bring back slow dancing
two track branding
managing the masses +
rewarding the niches
Tuesday, 17 November 2009
are we in the world of two track branding
give them the tools to engage with your
brand, people, product or service
...onsite and offsiteTuesday, 17 November 2009
we have be prepared to...
reasons to...
believe discuss
share download
visit download
returnlink
recommend buy
Tuesday, 17 November 2009
start thinking this way
Measuring it...
Tuesday, 17 November 2009
KPI’s and metrics...
alerts
bookmarkscomments
ratings
profile posts personalisation messaging like this page activity
invites installs
groups
STF
followers feedback
favourites
fans
subscriptions
registered users
contributions
wish lists widgets views
uploadstime testimonials tagging
sharing
Tuesday, 17 November 2009
Campaign Indices
Awareness IEngagement IActivation I
Tuesday, 17 November 2009
Campaign Indices
Awareness IEngagement IActivation IROI I
Tuesday, 17 November 2009
Campaign Indices
Awareness IEngagement IActivation IROI ISocial I
Tuesday, 17 November 2009
Campaign Indices
Awareness Insights IEngagement IActivation IROI ISocial I
Tuesday, 17 November 2009
Campaign Indices
Awareness Insights IEngagement IActivation IROI ISocial I
Tuesday, 17 November 2009
Tools
Tuesday, 17 November 2009• Web Crawler (or Spider) – this is our own search engine – a vital analytics tool that avoids data needing to be purchased or “borrowed” from someone else’s search engine (which
they get annoyed about eventually). • Matching Engine – once you find the information, matching it accurately is the most important item in terms of saving a user’s time. Brandwatch users do not want to trawl through
thousands of articles that are not related, so we use Artificial Intelligence to teach Brandwatch things such as the difference between “Apple” the well known Brand and “Apple” the fruit.
• Topic Extractor – saves our users hours of time reading through millions of documents to pull out common topics and the locations, organisations and people which get mentioned in the chat about your brand. Using advanced Natural Language Processing Brandwatch does the work of hundreds of people in minutes.
• Sentiment Classifier - works out if the author likes or dislikes the subject matter, meaning you get to know how people “feel” about your brands, products, organisation or people, and, have the metrics to support it.
• Brandwatch Index – is a massive database of all the information held in Brandwatch. This index is constantly updating, making it a valuable research tool for users to access 24x7.Brandwatch is hosted in multiple data centres to provide an average up-time of 99% since its launch in 2007.
Tuesday, 17 November 2009
which brings me to...
Tuesday, 17 November 2009
RELINQUISH CONTROL
Tuesday, 17 November 2009
which
who’s in control now?
Tuesday, 17 November 2009
its ain’t usthe shift from passive to active consumption of media and the ability to take control of the means of production and distribution has resulted a transition “from mass media to media of the masses: Faris
web-based tools areenabling individuals to connect, share, converse, collaborate and
act based on shared interests
Tuesday, 17 November 2009
its ain’t usthe shift from passive to active consumption of media and the ability to take control of the means of production and distribution has resulted a transition “from mass media to media of the masses: Faris
Tuesday, 17 November 2009
this is only the beginning
demand self expression
Tuesday, 17 November 2009
this is only the beginning
in just three years time 70% of online content will be user
generatedDatamonitor
Tuesday, 17 November 2009
abundancecontent
attentionscarcity
Tuesday, 17 November 2009
abundancecontent
attentionscarcity
Tuesday, 17 November 2009
abundancecontent
attentionscarcity
Tuesday, 17 November 2009
“At the heart of an effective creative
philosophy is the belief that nothing is so
powerful as aninsight into human
nature, what compulsions drive a man, what instincts dominate his action, even though his language so often
camouflages what really motivates him.”
Tuesday, 17 November 2009
Creativity will still be a potent as ever....its the focus of our creativity that changes
we have to flip focus and emphasis
Tuesday, 17 November 2009
focus on ideas
Tuesday, 17 November 2009
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’tknow what you’re saying, and they can’t know what you’re saying if they don’t listen to you,and they won’t listen to you if you’re not interesting, and you won’t be interesting unless yousay things imaginatively, originally, freshly.”FLIP Say for DO.....
share of voice to
share of influence
Tuesday, 17 November 2009
share of voice to
share of influence
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009
6 million people visited Refresh Everything on Facebook and nearly 85% were from the target audience of Millennials.
• More than 175,000 became fans of Refresh Everything on Facebook.
• The webcam in Banner unit helped garner over 700 total video submissions that generated 4 million views and 100,000 text submissions to YouTube.
• The campaign became the #1 sponsored YouTube page.
• Millions of consumers were exposed to Pepsi’s campaign by the heavy press coverage, which included 700+ blog postings.
Tuesday, 17 November 2009
6 million people visited Refresh Everything on Facebook and nearly 85% were from the target audience of Millennials.
• More than 175,000 became fans of Refresh Everything on Facebook.
• The webcam in Banner unit helped garner over 700 total video submissions that generated 4 million views and 100,000 text submissions to YouTube.
• The campaign became the #1 sponsored YouTube page.
• Millions of consumers were exposed to Pepsi’s campaign by the heavy press coverage, which included 700+ blog postings.
media’s share of voice
to
creative share of influence
Tuesday, 17 November 2009
but that raises the question of...
Tuesday, 17 November 2009
PRIORITISINGTRANSPARENCY
Tuesday, 17 November 2009
Not just stocks that crashed
Tuesday, 17 November 2009
diminish our what the internet does is change our expectations around authority and trust ....
so who do we trust ?
Tuesday, 17 November 2009
it’s people like us?
Tuesday, 17 November 2009
remember... “The most trusted source of informa8on about
products & services (71%) is the opinion of friends, family and colleagues”
Forrester 2009
Tuesday, 17 November 2009
People are no longer passive, we are naturally collaborative and cooperativewhich makes us ask questions about the role of brands....mechanisms to enable us to collaborate
remember... “The most trusted source of informa8on about
products & services (71%) is the opinion of friends, family and colleagues”
Forrester 2009
Tuesday, 17 November 2009
People are no longer passive, we are naturally collaborative and cooperativewhich makes us ask questions about the role of brands....mechanisms to enable us to collaborate
And we have the mechanisms to join together based on shared self interest
Tuesday, 17 November 2009
People are no longer passive, we are naturally collaborative and cooperativewhich makes us ask questions about the role of brands and institutions...publishing is for actingand media becomes more than a place for information but a where groups come together to achieve a shared goalwhere it be coalition of airline passengers or students in belarus minsk ice cream flash mob peaceful protests ...
And we have the mechanisms to join together based on shared self interest
...sharing...conversa8on...collabora8on and group ac8on
Tuesday, 17 November 2009
People are no longer passive, we are naturally collaborative and cooperativewhich makes us ask questions about the role of brands and institutions...publishing is for actingand media becomes more than a place for information but a where groups come together to achieve a shared goalwhere it be coalition of airline passengers or students in belarus minsk ice cream flash mob peaceful protests ...
reputa8on capital ?
Tuesday, 17 November 2009
where it be coalition of airline passengers or students in belarus minsk ice cream flash mob peaceful protests ...
sharing...
Tuesday, 17 November 2009
Couchsurfers 500000 members and 1500 people per night from 7 people
shift to people collaborating because they like, care, and want recognition and reputation capita
collabora8on...
Tuesday, 17 November 2009
collec8ve ac8on
Tuesday, 17 November 2009
collec8ve ac8on
Tuesday, 17 November 2009
testing and tasting on twitter
Tuesday, 17 November 2009
which is why...
Tuesday, 17 November 2009
we need to shift focus
From DESTINATION
toDISTRIBUTION
Tuesday, 17 November 2009
Source: Google Trends
Tuesday, 17 November 20091. Social Networks (obviously) are growing and most people prefer to hang out there instead of searching the big brands websites for content to interact with. Your friends
on Facebook and Twitter share what you’re already interested in. Everything is relevant and you don’t have to leave to get the best content from 10 of your favourite brands / websites.
2. Off-Site Content Distribution is rapidly growing, I’m talking RSS Feeds, Twitter, YouTube Channels, Facebook Fan pages and so on… All the best brands and websites
now actively push their content (the same stuff you use to get from their website and still want to access) to as many various “off-site” sources and platforms as possible.So naturally
this removes unique visitors from their main sites, channeling them into a maze of various networks, feeds and tweets…Oh, and ofcourse, widgets/apps – we’ve only just seen the
start of these.
Over the next few years, brands will need to re-structure they way they deliver experiences to their customers online (the best ones are already doing it), and that means delivering unique
content to anywhere customers want to experience it.
Maybe that’s the latest offers by RSS feeds, new product demos by YouTube, campaigns by iPhone apps, online shopping via widgets in facebook or branding exercises by seeding
stopmotion viral videos (they seem to be all the rage!)?
The fact is, agencies and brands will need to work out how to deliver the relevant content, branding and experiences they are currently achieving on their own websites, into highly
competitive social networks, feeds, apps and widgets, where every “campaign” or “offer” has to be groundbreaking just to get noticed… and then there was tracking…!
I don’t think websites & microsites are dead yet. There are still years and years of usefulness ahead for them, we’ll just need to come up with better ways to connect them and their content
into the social lives of customers online…
Source: Google Trends
Tuesday, 17 November 20091. Social Networks (obviously) are growing and most people prefer to hang out there instead of searching the big brands websites for content to interact with. Your friends
on Facebook and Twitter share what you’re already interested in. Everything is relevant and you don’t have to leave to get the best content from 10 of your favourite brands / websites.
2. Off-Site Content Distribution is rapidly growing, I’m talking RSS Feeds, Twitter, YouTube Channels, Facebook Fan pages and so on… All the best brands and websites
now actively push their content (the same stuff you use to get from their website and still want to access) to as many various “off-site” sources and platforms as possible.So naturally
this removes unique visitors from their main sites, channeling them into a maze of various networks, feeds and tweets…Oh, and ofcourse, widgets/apps – we’ve only just seen the
start of these.
Over the next few years, brands will need to re-structure they way they deliver experiences to their customers online (the best ones are already doing it), and that means delivering unique
content to anywhere customers want to experience it.
Maybe that’s the latest offers by RSS feeds, new product demos by YouTube, campaigns by iPhone apps, online shopping via widgets in facebook or branding exercises by seeding
stopmotion viral videos (they seem to be all the rage!)?
The fact is, agencies and brands will need to work out how to deliver the relevant content, branding and experiences they are currently achieving on their own websites, into highly
competitive social networks, feeds, apps and widgets, where every “campaign” or “offer” has to be groundbreaking just to get noticed… and then there was tracking…!
I don’t think websites & microsites are dead yet. There are still years and years of usefulness ahead for them, we’ll just need to come up with better ways to connect them and their content
into the social lives of customers online…
Create ideas that people want to gravitate toward
How often we create ideas with the intention to distribute and share?
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Tuesday, 17 November 2009The Rotgutonix Booze Detector identifies whether a glass really contains high-quality alcohol or merely a watered-down version of it. When the chemical sensor is placed for at least twenty seconds in an alcoholic drink that has not been mixed with a soft drink, it displays whether the drink has been adulterated or whether it really is a brand-name alcohol. The device is currently able to recognise the brands Johnnie Walker, JB, DYC, Havana Club, Pampero and Brugal.
Create ideas that people want to gravitate toward
Tuesday, 17 November 2009
Tuesday, 17 November 2009Two tier approach mass media product ads
niche iniatives with promos superfan
facebook and online and twitter
Tuesday, 17 November 2009
Tuesday, 17 November 2009
Tuesday, 17 November 2009
In conclusion...
Tuesday, 17 November 2009
“revolution in human expressive
capability”
Tuesday, 17 November 2009
not about socially popular platforms
Tuesday, 17 November 2009
it’s about storiesthat socially engage
us...
Tuesday, 17 November 2009
happening here
meaningfulnon-linear
hyper linkedparticipative
sharedaudio text and video
Tuesday, 17 November 2009
brand communities
creating content and consuming it
Tuesday, 17 November 2009
Source: Faris Yacob I believe the children are our future
Tuesday, 17 November 2009
So how to get
social?Tuesday, 17 November 2009
We have to...
Tuesday, 17 November 2009
LISTEN...
Tuesday, 17 November 2009
Understand audiences and perceptions of the brand
TALK WITH...
Tuesday, 17 November 2009
Engage in dialogue
Build credibility and educate our audiences through socializing content and interaction
ENERGISE
Tuesday, 17 November 2009
Connect with brand evangelists and empower them to spread word about the brand
SUPPORT
Tuesday, 17 November 2009
Create opportunities for customers to support each other
EMBRACE Tuesday, 17 November 2009
Collaborate with audiences to improve and shape products, services and processes
do it rightit feels socialjust
Tuesday, 17 November 2009
do it rightit feels socialjust
Tuesday, 17 November 2009
do it rightit feels social
just
Tuesday, 17 November 2009
Tuesday, 17 November 2009football fans spec tV
committed players bootcamp
layers of content and info
Tuesday, 17 November 2009football fans spec tV
committed players bootcamp
layers of content and info
Tuesday, 17 November 2009
Its all about innovation
Tuesday, 17 November 2009
of what running means to me and many many others
Tuesday, 17 November 2009
turning a solitary activity via events like this and fuses the physical, virtual worlds into a social experience
Tuesday, 17 November 2009
Tuesday, 17 November 2009
focusing on consumers experience of the brand
Tuesday, 17 November 2009
Re-evaluate....
Tuesday, 17 November 2009
creative solutions are expanding beyond mere communications...challenging the our creative assumptions, determining the type of creative people we hire, redefining the creative process and our role in it...
Tuesday, 17 November 2009
Agencies. Who needs them?
Tuesday, 17 November 2009
Tuesday, 17 November 2009
revolutions begin
when we change
behaviour
a final thought
Tuesday, 17 November 2009
SHIFT
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
earchableSHIFT
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
earchableSHIFT
ackable
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
earchableSHIFT
ackablenteractive
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
earchableSHIFT
ackablenteractive ree
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
earchableSHIFT
ackablenteractive reeransferable
Tuesday, 17 November 2009
remember to create ideas that are....- ref Jon Kish here
Tuesday, 17 November 2009
THANKS...
http://twitter.com/bcurious
Tuesday, 17 November 2009
Acknowledgmentsthis presentation was inspired by the thinking and writings of:
Clay Shirky- Professor and Writer
David Gillespie - MacLaren McCann
Faris Yacob - McCann NY
Hugh Macleod - Cartoonist
Mark Earls - Writer
the team at Trendwatching.com
Jess Greenwood - Contagious
Ricky Engelberg - Nike
Josh Benoff - Forrester
Yoni Kish - McCann Israel
...and lots of images from Google and FlickrTuesday, 17 November 2009