Let’s get Social….
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© comScore, Inc. Proprietary. Let’s get Social…. By the numbers…for people that love numbers! Bryan Segal VP of Sales July 17, 2013
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Let’s get Social…. By the numbers…for people that love numbers!. Bryan Segal VP of Sales July 17, 2013. Everyday…. CONTENT is consumed. Tablets. rule our days. PCs. a cross multiple DEVICES. Smartphones. rule our mornings. b y the same PERSON. One Day. - PowerPoint PPT Presentation
Transcript of Let’s get Social….
© comScore, Inc. Proprietary.
Let’s get Social….
By the numbers…for people that love numbers!
Bryan Segal
VP of Sales
July 17, 2013
© comScore, Inc. Proprietary. 2
Everyday…
CONTENT is consumed
across multiple
DEVICES
by the same
PERSON
Smartphonesrule our mornings
Tablets
PCs rule our days
One Day
© comScore, Inc. Proprietary. 3
From a PC perspecive…Social Networking overall grew 3% in the last year, with Pinterest growing significantly in the category
*LinkedIn audience benefitted from acquisition of SlideShareSource: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Monthly Q4 Avg. 2012 vs. 2011
Social Networking23,921
23,216
Monthly Q4 Avg. 2011 Monthly Q4 Avg. 2012
Pinterest.com
Tumblr.com
LinkedIn*
Twitter.com
Facebook.com
Top 5 Social Networking Sites by Total Unique Visitors (000)
Total Unique Visitors (000)
+8%
+27%
+38%
+96%
+792%
© comScore, Inc. Proprietary. 4Source: comScore, Inc., MobiLens, CA, Persons: 13+, Dec 2012 vs. Dec 2011
Smartphone subscribers accessing a social networking site or blog ever in month increased 56% versus year ago
Dec-2012
Dec-2011
8,338
5,335
Smartphone Subscribers (000) Who Accessed Social Networking Site or Blog Ever in Month
Frequency of Accessing Social Networking Site or Blog
Dec-2012 58% 25% 16%
Almost every day At least once each week 1-3 times throughout the month
% Smartphone Subscribers Who Accessed Social Networking Site or Blog Ever in Month
+56%
Today, the digital media landscape has changed immensely, influenced by social networking.
The Rise of the Global Social Networking Audience
2007 2008 2009 2010 20110
200
400
600
800
1,000
1,200
1,400
1,600
+174%
+88%
Worldwide Total Unique Visitors (MM)
Total Internet
Social Networking
2008 2009 2010 2011
Time Spent on Key Categories OnlineWorldwide Hours per Month (Billions)
35
30
25
Nearly in 5 minutes online is spent on social networks today.1
Social Networking
Search/Navigation
Retail
Communications (Email/IM)
Other Content
Worldwide
Asia Pacific
North America
Europe
Latin America
5.0
2.7
6.0
6.3
6.9
6.5
3.3
7.9
8.2
8.2
Females 15+ Males 15+
Average Engagement with Social Networking by GenderAverage Hours per Visitor
Across all regions,women are more social.
3 in 4 minutes on social networking sites are spent on Facebook
1in 7 minutes spent onlineare spent on Facebook
@@ @
Twitter reaches in 10 global online users.
1
Age 15-24
Age 25-34
Age 35-44
Age 45-54
Age 55+
7.5
4.9
3.9
3.9
2.7
8.6
5.8
5.6
6.4
4.9
Females
Males
Average Hours per Visitor
Source: comScore Media Metrix, Worldwide, October 2011
Women still spend more time on social than men, but the gender gap is narrowing for younger demographics.
Social Networking Engagement AmongWorldwide Demographic GroupsAverage Hours per Visitor
Today’s generation of teenagers and young adults represent a new breed of Internet users, often called “digital natives”* for growing up alongside computers, the Internet and digital media.
Source: Marc Prensky, “Digital Natives: Digital Immigrants”.
1in 4 U.S. display ad impressionsappeared on Social Networking sites
5% (8.3%)of all ad impressions in the U.S. were “socially-enabled”
27.7% (25% in Canada)
20.7% (22.8% in Canada)
16.9% (18.1% in Canada
14.8%
Display Ad Impressions
Page Views
Time Spent Online
Display Ad Estimated Spending
Social Networking Share of Key Metrics
Despite Social Networking’s leadership in the display ad market, it is not yet attracting its fair share of online ad dollars.
UKU.S.SpainFranceItalyJapanGermany
35.4%32.3%
25.3%22.8%22.1%
20.2%17.8%
Accessed Social Networking Site or Blog Ever in a Month
Social Networking Penetration in Selected Mobile Markets
% of Total Mobile Audience*MobiLens data for all markets is sourced from the 3 month average period ending in October 2011, except for Japan, which is sourced entirely from October monthly data.
© comScore, Inc. Proprietary. 16Source: comScore, Inc., MobiLens, CA, Persons: 13+, Dec 2012
81% of smartphone social networkers read posts from people known personally
Clicked on advertisement
Used Social Networking Check-In Service
Received coupon/offer/deal
Posted link to website
Read posts from public figures/celebrities
Followed posted link to website
Read posts from organizations/brands/events
Posted status update
Read posts from people known personally
29%
31%
33%
36%
51%
58%
59%
62%
81%
% Smartphone Subscribers Who Accessed Social Networking Site or Blog
Mobile Social Networking Activities
© comScore, Inc. Proprietary. 17
The rise of the visual web
© comScore, Inc. Proprietary. 18
THE RISE OF THE VISUAL WEBTumblr, Pinterest & Instagram among the hottest growth sites in 2012
Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Dec 2011 – Dec 2012
CA Unique Visitor Trend (000) Y/Y Growth
+34,670%
+595%
+80%
Dec-2011
Jan-2012
Feb-2012
Mar-2012
Apr-2012
May-2012
Jun-2012
Jul-2012
Aug-2012
Sep-2012
Oct-2012
Nov-2012
Dec-2012
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Tumblr Pinterest Instagram
© comScore, Inc. Proprietary. 19
Foursquare
Myspace
Tumblr
1%
1%
30%
50%
52%
55%
81%
87%
99%
99%
70%
50%
48%
45%
19%
13%
Share of Minutes on PC Share of Minutes on Mobile
Mobile devices represent critical access platform for many social sites
Virtually All Time Spent on Instagram and Foursquare Comes from Mobile Devices
Source: comScore, Inc., Media Metrix Multi-Platform, US, Nov 2012Note: The data cited above are part of a beta release. As such, they are preliminary and subject to further testing and analysis. These data are not comScore data of record
What we are witnessing is the dawn of a truly connected era, where social networking platforms integrate more seamlessly with our lives through mobile technology.
10Need-to-Knows about Social Networking Across the World and Where It’s Headed
TOP
Social networking is the most popular online activity worldwide
Social networking behavior both transcends and reflects regional differences around the world
The importance of Facebook cannot be overstated
Microblogging has emerged as a disruptive new force in social networking
Local social networks are making inroads globally
It’s not just young people using social networking anymore – it’s everyone
‘Digital natives’ suggest communications are going social
Social networking leads in online display advertising in the U.S., but lags in share of dollars
The next disrupters have yet to be decided
Mobile devices are fueling the social addiction
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© comScore, Inc. Proprietary. 22
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@comScore
Thank you!
Questions?
Bryan Segal, VP of [email protected]
