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![Page 1: Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web.](https://reader036.fdocuments.us/reader036/viewer/2022062805/5697bfc91a28abf838ca90f4/html5/thumbnails/1.jpg)
Tim SchneiderManager, Web Services
Creative Services, External Relations
University of Alberta
Crisis Communicationson the Web
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What could possibly go wrong?
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fire
terroristtornado
active shooter
systems failureblizzard
bomb threat
riot
pandemic
computer compromise
road closures
expolosion
scandal
bad news
good news
media attention
You never know
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Building your plan
•you can’t plan for everything
•starting point
•control what you know
•checklist
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What we’ll cover
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What we won’t cover
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At the U of A
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Keep the lines open
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Go deep
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PANDEMIC~40%
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How deep: technology?
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February 5, 2008Union University, Jackson,
Tennessee
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uuemergency.blogspot.com
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Remote access
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What we plan for
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Level 1
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Browser
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Level 2
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Browser
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Level 3Level 3
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•Traffic spike
•This is all that matters
•Ongoing event
Level 3
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April 16, 2007Virginia Tech
•9 minutes
•49 people shot
•32 dead
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April 16, 2007Virginia Tech
•Normal day: ~15GB
•April 16: 432GB
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April 16, 2007Virginia Tech
•Normal day: 193,258 Page Views
•April 16: 2,294,687 Page Views
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What to plan for
•Speed
•Download
•Time to publish
•You could be anywhere
•Keep it simple
•Mobile devices
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Be very clear
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Timestamp
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What to do
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Old vs. New information
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Level 3 page
•Minimize external calls (.js, .css)
•Remove Google Analytics?
•Shutdown all other services on the server
•Provide mobile css
•~20Kb
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Browser
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Procedural
•Identify source that will provide the web updates
•One person should always remain connected
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Other communication
tools
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Other communication
tools
•Google Earth
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Other communication
tools•Twitter
•Google Earth
•Blogger
•Other municipality sites
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During the crisis
•Use your peers
•Screen shots
•Gather feedback
•New ideas
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During the crisis
•Continuous updating
•Monitor services
•Log
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During the crisis
• Monitor social media
• Youtube
• Flickr
• Digg
• Delicious
• Technorati
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Monitoring Social Media
•search.twitter.com
•Tweetdeck?
•RSS
•Yahoo Pipes
•Google Alerts
•Google Reader
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Worst case scenario
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Preview Slideshow
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After the Crisis
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Tell your story
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Union University on Flickr
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Test & Review
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Questions
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More info
•@timschneider
•http://www.uofaweb.ualberta.ca/rms/
•http://delicious.com/schneidertd/crisis