Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta
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Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta Crisis Communications on the Web
description
Crisis Communications on the Web. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta. What could possibly go wrong?. media attention. active shooter. fire. bomb threat. expolosion. bad news. pandemic. You never know. road closures. - PowerPoint PPT Presentation
Transcript of Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta
Tim SchneiderManager, Web Services
Creative Services, External Relations
University of Alberta
Crisis Communicationson the Web
What could possibly go wrong?
fire
terroristtornado
active shooter
systems failureblizzard
bomb threat
riot
pandemic
computer compromise
road closures
expolosion
scandal
bad news
good news
media attention
You never know
Building your plan
•you can’t plan for everything
•starting point
•control what you know
•checklist
What we’ll cover
What we won’t cover
At the U of A
Keep the lines open
Go deep
PANDEMIC~40%
How deep: technology?
February 5, 2008Union University, Jackson,
Tennessee
uuemergency.blogspot.com
Remote access
What we plan for
Level 1
Browser
Level 2
Browser
Level 3Level 3
•Traffic spike
•This is all that matters
•Ongoing event
Level 3
April 16, 2007Virgina Tech
•9 minutes
•49 people shot
•32 dead
April 16, 2007Virgina Tech
•Normal day: ~15GB
•April 16: 432GB
April 16, 2007Virgina Tech
•Normal day: 193,258 Page Views
•April 16: 2,294,687 Page Views
What to plan for
•Speed
•Download
•Time to publish
•You could be anywhere
•Keep it simple
•Mobile devices
Be very clear
Timestamp
What to do
Old vs. New information
Level 3 page
•Minimize external calls (.js, .css)
•Remove Google Analytics?
•Shutdown all other services on the server
•Provide mobile css
•~20Kb
Browser
Procedural
•Identify source that will provide the web updates
•One person should always remain connected
Other communication
tools
Other communication
tools
•Google Earth
Other communication
tools•Twitter
•Google Earth
•Blogger
•Other municipality sites
During the crisis
•Use your peers
•Screen shots
•Gather feedback
•New ideas
During the crisis
•Continuous updating
•Monitor services
•Log
During the crisis
• Monitor social media
• Youtube
• Flickr
• Digg
• Delicious
• Technorati
Monitoring Social Media
•search.twitter.com
•Tweetdeck?
•RSS
•Yahoo Pipes
•Google Alerts
•Google Reader
Worst case scenario
Preview Slideshow
After the Crisis
Tell your story
Test & Review
Questions
More info
•@timschneider
•http://www.uofaweb.ualberta.ca/rms/
•http://delicious.com/schneidertd/crisis
