Thursday, November 7

9:15 – 9:45

Registration / Breakfast Buffet

Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map)

10:00 – 10:30 Welcome Addresses

10:30 – 11:45 Keynote Lecture

Marilyn Halter (Boston University): Mainstreaming Multiethnic America: Commerce and Culture in the New Millennium

12:00 – 13:30 Lunch

13:30 – 15:00 PANEL I: Commodified Ethnic Identity in Music

Markus Heide (Humboldt University Berlin): Narcocorridos: Ethnic Tradition,

Local Knowledge, and Commercialization

Robert K. Collins (San Francisco State University): Commoditized Culture as Ethnicity Maintenance: An Exhibited Case Study of Garifuna Survival in 21st

Century Los Angeles

15:00 – 15:30 Coffee Break

15:30 – 17:00 PANEL II: Representation and Forms of Capital

Gabriele Pisarz-Ramirez (Leipzig University): Multiraciality and ‘Racial Capital’: The Commodification of Mixed Racial Identity

Frank Usbeck (Technical University Dresden): Selling the Warrior Image:

(Self) Representations of Nativeness in Military and Law Enforcement

17:45 – 18:15 Walking tour through Leipzig

18:15 – 19:45 Dinner

Restaurant Mio (3. on map)

20:00 Reading of the Picador Guest Professor for Literature

Jennine Capó Crucet

KAFIC, black box (4. on map)

Friday, November 8

8:30 – 9:00

Breakfast Buffet

Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map)

9:00 – 10:30 PANEL III: Aesthetics in Representations of Asians/Asian Americans

Jeffrey Santa Ana (Stony Brook University): The Yellow Peril Aesthetic: Managing Global Capital through Fear in Visual Representations of Asians

Maria Lippold (Leipzig University): Selling Racial ‘Beauty’: The Role of

Pageants in the Japanese American Community

10:30 – 11:00 Coffee Break

11:00 – 12:30 PANEL IV: Economic Development and Tribal Tourism

Anne Grob (Leipzig University): Interweaving Educational Aspirations and Tribal Economic Development: Tribal Tourism, Cultural Preservation, and

Education

Markus Lindner (Goethe University Frankfurt): Cultural Tourism and Native American (Self-) Marketing

12:30 – 14:00 Lunch

14:00 – 16:00 PANEL V: Visual Representation in Film

Annette Rukwied (Bielefeld University): Pitchin’ and Protest: US Latino Film

Festivals as Platforms for (Ethnic) Activism and Marketing

Kerstin Knopf (University of Greifswald): Transnational Cinema and the

Marketing of Indigenous Cultures

Mita Banerjee (Mainz University): Consuming India in Mira Nair’s Films

16:00 – 16:30 Coffee Break

16:30 – 18:00 PANEL VI: Cultural Marketing

Caroline Streeter (University of California, Los Angeles): How to Sell a

Black President: Barack Obama and the Marketing of Miscegenation

Josef Raab (University of Duisburg-Essen): ‘It’s a Volkswagen’: Commodifying Germanness and Its Lack in American VW Commercials

18:00 – 19:00 Final Discussion

19:00 Closing Dinner

Osteria Don Camillo & Peppone (5. on map)

Contact:

International Symposium “Selling Ethnicity and

Race”

Institute for American Studies, Leipzig University

Beethovenstraße 15

04107 Leipzig, Germany

Email: minoritystudies@uni-leipzig.de

Emergency Contact in Leipzig:

Maria Lippold: +49 162 43 77 67 9

Diana Labisch: +49 175 20 48 34 0

Wifi – Access on Campus:

Network: UniLeipzig-Event

Password: WiFi-2013

1. Motel One

Nikolaistr, 23, 04109 Leipzig

2. NSG – Leipzig University Universitätsstr. 5, 04109 Leipzig

3. Restaurant Mio Beethovenstr. 21, 04107 Leipzig

4. KAFIC Karl-Tauchnitz-Str. 9-11, 04107 Leipzig

5. Don Camillo & Peppone Barfußgässchen 11, 04109 Leipzig

6. Central Apotheke Thomaskirchhof 12, 04109 Leipzig

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