Threesides | Handmade social media - Canberra BusinessPoint Presentation
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Transcript of Threesides | Handmade social media - Canberra BusinessPoint Presentation
Handmaking your
Social Media plan
July 2012 - Threesides
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
Overview
• Social media usage
• The platforms and tools
• 10 ways you could use it in your business
• Spending time
• Making good choices
• Managing and evaluating
• To do list
Social Media
Usage in Australia
62 % Aussie
Internet users who
have gone social Source: Nielsen Nov 2011
7 hrs & 30
mins each
week
‘invested’ Source: Nielsen April2012
217
Social vs Traditional
It’s not about
technology..
It’s still about people
(right?)
Traditional
Marketing
Communications One to Many to some
Social Media
Communications One to some to many
The ‘three sides’ to social marketing
• Build your network - LISTEN
EVALUATE
LISTEN
PARTICIPATE
•Engage with your community - PARTICIPATE
•Track and analyse - EVALUATE
Goals
Targets
Objectives
Resources
People
Budget
Time
Audience
Identifying
Building
Engaging
Tools
Platforms
Customisation
Management
Content
Creation
Engagement
Evaluation
Measurement
Reporting
Social Media Strategy
Social Media
Tools
10 great uses
for social
media
#1 News, updates and information
#2 Competitions
#3 Offers and sales promotions
#4 Go Behind the scenes
#5 Event information
#6 Research
#7 Advertising
#8 Customer service and feedback
#9 Product Development
#10
Be open 24/7
Developing our ‘Social media’ voice
• Talk like a person – not a brochure
• Sound like your business and yourself
• Add value to the discussion
• Work out when you need to respond
and when you don’t
‘Social media’ voice Tips
• Use first names
– ‘Thanks for your question Laura…’
• Speak in the first person
– ‘I / We have looked into this for you…’)
• Be courteous and friendly
– Hi Steve, thanks for the note…
• Thank and acknowledge people for sharing
the Shoalhaven message or for compliments
Things to avoid
• Selling and shameless promotion
• Negativity
• Slow responses
• Asking questions without replying
• Over posting
• Talking about yourself
• Not setting a time budget
• Fake answers
Managing &
Evaluating
Social media recap – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and adapt
7. Enjoy the experience
Make it more about them than you.
