Making social media connections - 10 thoughts from Threesides
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Transcript of Making social media connections - 10 thoughts from Threesides
We don’t surf the
web anymore –
we poke it.
Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Buy
Read > Create
Forward > Share
Outbound > Inbound
Aussies are being social
• 4 in 5 Australian online users have interacted in a social space in the last year
• 2 in 5 have interacted with a company in a social space
• Nielsen Social media report 2010
Australian usage of social media
• Nielsen Social media report 2010
Popular social media sites for Australians
• Nielsen Social media report 2010
Where it started
People connecting
with people using
technology
How your organisation can use it
Brands connecting
with consumers
using technology
Listen Participate Evaluate
Three sides to social marketing
How does social
media stitch
together?
Forums
Website
$
Is Social media just creating a
better mouse trap?
Webtrends- http://blogs.webtrends.com/blog/2009/12/10/social-microsites-building-a-better-mouse-party/
Open your
ears before
you open
your mouth
GROW BIGGER EARS...
Social Media can
be measured
Privacy still
matters – but
nothing has
really changed
Keep being
creative in how
you use social
media
• Twisitor Centre
(Wollongong)
• NGA Queue Watch
(Masterpieces)
• 72 hr tweet trip
(Virgin 4320 LA)
Who are you talking to: are
they digital immigrants or digital natives?
You can spendmoney in social
media.
Graduate from FreeSchool
Real Time requires Real Time.
What is your marketing
time budget.
Don’t forget to plan...
Monitor but don’t waste time with
fads
Don’t do Social media...
Be social in media
Future trends (the week after next)
• Mobile device ownership on the rise
• Broadband speeds in Australia improving
• Social media sites maturing
• Digital natives are growing up and getting jobs and money
• Marketing and comms. professionals are learning the value of social media
Final thought for the day
Advertising is about
showing off, Social
marketing is about
showing up.
You want to see this
presentation again right?
• Threesides Blog
www.Threesides.com.au/blog
• Slideshare
