Three things to know about pharma and twitter
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Transcript of Three things to know about pharma and twitter
PHARMA TWITTERSPHERE
IN NUMBERS
WHO DID WE BENCHMARK?
WHO ON EARTH FOLLOWS PHARMA?
1stUSA
2nd UK3rd
Canada
5thGermany
4thIndia
WHO IS PHARMA’S FRIEND ON TWITTER?
HCP MEDIA ADVOCACY BLOGGERS
7%10%12%20% WHAT ABOUT DISEASE AREAS?
Cancer, diabetes and neurological di-seases were the three most mentioned disease areas on pharma followers pro!les.
The Pharma Twittersphere benchmark is Whydot’s market research study and syndi-cated advisory service benchmarking how pharma companies engage via twitter. The study objectives are to analyze who follows pharma twitter accounts: segmenting fol-lowers by stakeholder, activity, geography and therapeutic area interest.The study is !elded annually .
2014 BENCHMARK COMING SOON!