Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein
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Transcript of Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein
![Page 1: Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein](https://reader034.fdocuments.us/reader034/viewer/2022042813/5440fddcb1af9fef4b8b45d8/html5/thumbnails/1.jpg)
3 digitalmarketing trends you can’t ignore
Wednesday, January 22, 2014
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wait...what? who bought what? it supposed to do what again?
wrong question
Wednesday, January 22, 2014
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how does [this] help me achieve my goals?
right question
Wednesday, January 22, 2014
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a philosophy called
instrumentality
Wednesday, January 22, 2014
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how is any new technology an
instrument that helps me achieve my goals?
Wednesday, January 22, 2014
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magic content
connected entertainment
insane convenience
Wednesday, January 22, 2014
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- the smart use of passive data- predictive information- an amazing opportunity for ads
magic content
Wednesday, January 22, 2014
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magic content
Wednesday, January 22, 2014
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magic content
Wednesday, January 22, 2014
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How to not ignore this- find your moments- discover if your moments are addressable via mobile (or other channels)magic
content
Wednesday, January 22, 2014
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- TV manufacturers are ready to get the TVs connected- No more boxes and boxes- Apps for TV?
connected entertainment
Wednesday, January 22, 2014
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connected entertainment
Wednesday, January 22, 2014
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How to not ignore this- invest in rich content- focus on programming experts- discover the app opportunity
connected entertainment
Wednesday, January 22, 2014
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- the over-investing in customer service to achieve a breakthrough experience- may not be sustainable...- ...creating the opportunityinsane
convenience
Wednesday, January 22, 2014
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insane convenience
Wednesday, January 22, 2014
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How to not ignore this- what are the ways that you can make your experience way, way better?- if you over-invest, where are you getting the return?
insane convenience
Wednesday, January 22, 2014
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magic content
connected entertainment
insane convenience
Wednesday, January 22, 2014
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thanks gary stein | svp. strategy | @garyst3in
Wednesday, January 22, 2014