Three Challenges Publishers Face with the Real-time Web
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Presentation given at the Semantic meet-up in San Francisco January 2010 - http://www.meetup.com/The-San-Francisco-Semantic-Web-Meetup/calendar/11957011/. Presentation covers the challenges faced by publishers with the next generation internet. The consumption habits of the consumer are changing. How quickly will publishers adapt?
Transcript of Three Challenges Publishers Face with the Real-time Web
What is theReal-time Web?
Ability to receive information assoon as it is published
The Real-time WebWill Change Publishing
Google declared real-time search tobe one of the biggest unsolved
challenges it faces
New York Times creates Times Wireaiming to be a real-time river of
news
Facebook adds immediatenotifications alerting members to
friend’s activity
3 Key ChallengesFor Publishers
SpeedExpectations
Birth ofNew Distributors
(you and me)
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AudienceFragmentation
SpeedExpectations
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Days
Hours
Seconds
3 Key ChallengesFor Publishers
2 AudienceFragmentation
3 Key ChallengesFor Publishers
Birth ofNew Distributors
(you and me)
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One –to-Many
Many-to-Many
3 Key ChallengesFor Publishers
How willPublishers Adapt?
SpeedExpectations
Birthof New
Distributors(you and me)
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2
3
AudienceFragmentation
a. Dynamic Websites – New York TimesWire
b. Take a Technology Approach toNews – Fwix , PuSH
c. Get Help from the Community –Examiner.com
a. Think beyond the Website – need togo where the audience wants to readtheir content. - Apps, iPad, SocialMedia, Kindle (devices)
a. Participate in their online communityb. Trust and embrace the community as
a news sourcec. Understand the social graph
Causalities of theReal-time Web
OurAttention
FindingRelevant Info
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Qualityof Content
