Magazines & Social Media: Challenges & Opportunities for Publishers
-
Upload
metropolitan-museum-of-art-metmuseum -
Category
Technology
-
view
783 -
download
2
description
Transcript of Magazines & Social Media: Challenges & Opportunities for Publishers
![Page 1: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/1.jpg)
Social Media Talk @DISummit #disummit
Prof. SREE SREENIVASANColumbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
[email protected] | www.sree.netTwitter: @sree
Facebook.com/sreetips | Facebook.com/sreenetSocial Media Guide: bit.ly/sreesoc
Track on Twitter: #sreetips
TV: Wednesday mornings at 6:50 am on WCBS-TV in
NYC
![Page 2: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/2.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 3: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/3.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/shortycards
![Page 4: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/4.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Is the most digital cover ever?
![Page 5: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/5.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Hashtags on mag covers
![Page 6: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/6.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
The Dirty Secret of Social Media:
Almost everyone will miss almost everything
you do on social media
![Page 7: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/7.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hashtracking #smwknd
bit.ly/smwkndht
![Page 8: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/8.jpg)
Facebook.com/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Facebook.com/james.stavridis
Admiral James Stavridis, commander of NATO’s operations in Libya
![Page 9: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/9.jpg)
Social Media Trends
Prof. Sree SreenivasanColumbia Journalism School
[email protected]: @sree
Facebook.com/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 10: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/10.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 11: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/11.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Keeps Going Global
![Page 12: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/12.jpg)
Source: CheckFacebook.com
![Page 13: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/13.jpg)
Source: CheckFacebook.com
![Page 14: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/14.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 15: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/15.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/sreesoc for this map
![Page 16: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/16.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening?
![Page 17: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/17.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening?
![Page 18: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/18.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 19: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/19.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
![Page 20: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/20.jpg)
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New World of Hiring
![Page 21: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/21.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)This time: Timeline, cover image, subscribers, smarter lists
![Page 22: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/22.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
![Page 23: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/23.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
Facebook.com/zuck
![Page 24: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/24.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
Going back in Zuckerberg's Timeline
![Page 25: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/25.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
![Page 26: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/26.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
![Page 27: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/27.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New on LinkedIn: LinkedIn Today
![Page 28: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/28.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
![Page 29: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/29.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
![Page 30: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/30.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
![Page 31: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/31.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines
Is it for you? It depends.
![Page 32: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/32.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines
• Fastest independent social network to 10 million unique users
• Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined
• A top driver of traffic to some women's and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook
![Page 33: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/33.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Change Your Media Diet
• Mashable• PaidContent & GigaOm• ReadWriteWeb• LifeHacker• BusinessInsider
o 10 Things Your Need to Know This Morning
• CNET News & SreeTips Social-Media Blog: bit.ly/sreetips
![Page 34: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/34.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sustainable Social Media
• Use HootSuite or Tweetdeck to manage various accounts
• NutshellMail to get your social media alerts via email
![Page 35: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/35.jpg)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Success Formulahelpful useful
informative relevantpractical
actionable timely
generous credible
brief entertaining
fun occasionally funny
All your Tweets, Facebook posts, etc, should have as many of these attributes as possible…
![Page 36: Magazines & Social Media: Challenges & Opportunities for Publishers](https://reader036.fdocuments.us/reader036/viewer/2022062513/554d8ba1b4c905390c8b54da/html5/thumbnails/36.jpg)
Social Media Talk @DISummit #disummit
Prof. SREE SREENIVASANColumbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
[email protected] | www.sree.netTwitter: @sree
Facebook.com/sreetips | Facebook.com/sreenetSocial Media Guide: bit.ly/sreesoc
Track on Twitter: #sreetipsTV: Wednesday mornings at 6:50 am on WCBS-TV in
NYC