ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report
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Transcript of ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report
GENZ Shoppers at a glance
1. Gender Matters
2. Old-School Rules
3. We’re Not Always Digital
4. Frugal Is The New Black
5. Of Brands And Men
6. Kids Want What They Can’t Have6. Kids Want What They Can’t Have
7. Six Degrees Of Supervision
8. Happiness Can’t Be Bought But Independence Can
9. Good Taste Doesn’t Lose It’s Flavor
10. If It Has To Be Healthy, Water Please
11. I Eat Therefore I Am Proud Of My Culture
We are GenZ takes a holistic approach to understanding the generation of
individuals born between the years 1995 and 2005. ThinkNow Research, an
award-winning culturally-integrated market research agency, integrating
Hispanic, African-American, and Asian insights into custom market research,
presents and in-depth analysis of the brands, in�uencers, behaviors and
ideals that matter most to Generation Z.
Greg DeLacy, Business Development Manager
(818) 843-0220 x118
