Thinking ProductNation 2017 Edition

Rewriting the script of a nation

2017

Why we do what we do ?

At iSPIRT What animates us?$500 bn in

Market Capitalization

Indian Saas on Top of World

Sibling #1

'Bharat' entrepreneurship will be the envy of the world

Sibling #2

It is a Battle of Ecosystems & Mindset Matters

TCS/Infosys AccentureFlipkart AmazonOla Uber

… ...

Owens is as fast as Bolt when one accounts for better track and starter.

4.5%

Amiya Usain Mallika Bolt

Mindset MattersBattle of Ecosystems

Elite (11M HHs, 4%)>$37k annual gross HH incomeWealthiest class in India

Affluent (26M HHs, 9%)$18.5k-$37k annual gross HH incomeTop 6-10% of highest income HHs

Aspires (66M HHs, 23%)$7.4k-18.5k annual gross HH incomeMiddle Class- Looking to trade up & aspire to upgrade (Disposable Income - 60%)

Next Billion (103M HHs, 500m, 36%)$3.3k-$7.4k annual gross HH incomeNew Consumers- HHs have some disposable income (33%), total spend $1 T

Strugglers (80M HHs, 28%)<$3.3k annual gross HH incomeHHs with the majority of spend on basic needs such as food, shelter, power & water

India 1

India 2

India 3: Reduce Benefits Leakage

Our moral imperative?

Help lift India out of poverty over the next 20 years!

Unlocking India 2 (Bharat)

India StackTechnology backbone for presence-less, paperless

and cashless economy

Financial InclusionPayments, Lending, Savings

2nd DerivativesHealthcare Inclusion

Primary Education

Microbusiness expansion

.

.

.

Kryptonite Superpower

Credo: Principles, Beliefs, Ethics

Volunteer Doing-Engine

Product Nation Manifesto

Tribal Friction

Tragedy of Commons

Free Riding

What if: People don’t bother to improve the ecosystem thinking that “somebody else will do it”

What if: Public goods are misused without attribution and co-opted for private gain

What if: We fail to spread excellence due to sibling rivalry, clashing personalities and different ideologies

Our Super-Power and Our Kryptonite

Enables us to be a market maker, ecosystem builder and mindset shaper

We bring an intensity to building our technology ecosystem that an entrepreneur displays for building her startup

30 yr Architects

10 yr Planners

5 yr Doers

• Think Tanks• Universities• Research Labs

• VCs• Policy Makers

• Missionary entrepreneurs • Bootstrapped entrepreneurs• Mercenary entrepreneurs

Public goods

• Market maker• Ecosystem builder• Mindset shaper

iSPIRT:

What do we do ?

iSPIRT Initiatives

iSPIRT Helps Software Product Entrepreneurs WinLike Kauffman Foundation or Olympic Gold Quest

~700 Software Product

Entrepreneurs

Business Playbooks

Market Access

Mindset Flips

India is becoming to SaaS what Israel is to CyberSecurity

Breaking the jinx of telecom products and consumer internet

without resorting to protectionism

Public Tech Platforms APIsIndia Stack, Impact of inflection points on Government/PSUs/Private Sector across verticals

A iSPIRT Think TankVolunteer driven without conflict of interest, political leaning, operations or implementation

PlaybookMarket

Catalyst

PolicyTechnology

Stack

Enhanced Market AccessBuy products vs unique solutions and services - B2C or B2B, Local or GlobalEvents/Matchmaking/Deals

Product Business Skill BuildingServices vs Product mindsetLifecycle of entrepreneurshipLearn from peers/don’t reinvent

Simplified RegulationsFund of Funds, Stay-in-India Checklist, List in India, Open APIs, Grand Challenges, Buying products not Projects, No Software Patents, Financial Inclusion, Healthcare Inclusion, Regulatory sandbox, Digital goods tax definition, Net Neutrality Policy, Open Source Policy, Privacy law, Civil society watchdogs.

In Last 4 years

2013 2014 2015 2016

M&AConnect

SAI InTech50

Policy Framework

Open APITeam

Stay in IndiaList in India

India Stack

CXOConnect

Startup BridgeIndia

TE

CH

PO

LIC

YM

AR

KE

TC

AT

AL

YS

T

Roundtable PNCamp PNGrowth F6

PL

AY

BO

OK

iKEN InnofestSaasx

India as a Product Nation

2013 2014 2015 2016

Policy Framework

Open APITeam

Stay in IndiaList in India

India Stack

Startup BridgeIndia

TE

CH

PO

LIC

YM

AR

KE

TC

AT

AL

YS

T

Roundtable PNCamp iKEN Innofest PNGrowth F6

PL

AY

BO

OK

Saasx

M&AConnect

SAI InTech50CXO

Connect

Who do we stand for ?

Consumer SMB Enterprise

*eCommerce is not focus

Glo

bal

Mar

ket

Ind

ia M

arke

t

eCommerceOnline Travel

~700 Indian Software Product Startups

*not an exhaustive list

What do India Product Founders need ?

Consumer SMB Enterprise

Glo

bal

M

arke

tIn

dia

M

arke

t

*eCommerce is not focus

Win in market

Create market

Indian Founder

Silicon Valley Founder

They are Stacked Against

Consumer SMB Enterprise

Glo

bal

M

arke

tIn

dia

M

arke

t

*eCommerce is not focus

Has natural disadvantage against the foreign founder

Has no advantage against the foreign founder, but should have some

Indian Founder

Silicon Valley Founder

To Win against Silicon Valley Competitor

Consumer SMB Enterprise

Glo

bal

M

arke

tIn

dia

M

arke

t

*eCommerce is not focus

Indian Founder

Silicon Valley Founder

Playbooks (BTRC Stack), Market Catalysts

(Bootcamps, Teardowns, Roundtables, Cohorts)

Ecosystem Building, Mindset Shaping

India Stack and PolicyMarket Maker

Consumer SMB EnterpriseG

lob

al M

arke

tIn

dia

Mar

ket

PNGrowth RoundtablesPNCamp InTech50

M&A Connect

India Stack

Saasx

Innofest

iKEN

Po

licy

Initiative when spread across the map

TE

CH

MA

RK

ET

CA

TA

LY

ST

PL

AY

BO

OK

Initiatives viewed across Lifecycle of a Product Startup

21

Pre Entrepreneur Discovery Happy Confused Growth Leader

PNCampInnofest Roundtable PNGrowth F6

InTech50 M&A Connect

CXOConnectStartup Bridge

India

India Stack

iKENSaasx

PO

LIC

Y

Challenge Grant

Policy, Taxes, RegulationStay In India,List in India

National Policy on Software Products

Thanks