Things Every Retailer Needs To Know About Direct Mobile ... · Things Every Retailer Needs To Know...
Transcript of Things Every Retailer Needs To Know About Direct Mobile ... · Things Every Retailer Needs To Know...
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Things Every Retailer Needs To Know About Direct Mobile Marketing3Losing Sucks! 3 Things Every Retailer Needs To
Know About Winning with Direct Mobile Marketing
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@zinmobi
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Tralee Golf Club
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Ryan’s Daughter?
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Roger Casement?Ryan’s Daughter?
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Roger Casement?
Potato Field?
Ryan’s Daughter?
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You need to
understand
MOBILE1
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Embrace
Experimentation 2
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@zinmobi
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@zinmobi
The real Paddy Power Marketing Story
Understand
the Data
Test,
Analyse,
Refine.
Execute
Fast
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(Book of Mobile Revelations 4:16)
“Blessed are the nerds for they
shall inherit the earth”
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3
In the hyper information
age the “Nerds” will be
the marketing superstars.
Hire Nerds
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OLD WAY NEW WAY
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Recap:
1. Get to Grips with Mobile – do the
homework!
2. Embrace
Experimentation3. Hire Nerds (and
embrace your inner
nerd)
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