Retailer to Retailer-Tips from The Running Event 2015
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Transcript of Retailer to Retailer-Tips from The Running Event 2015
TIPS FROM THE RUNNING EVENT 2015
BUYING TIPS
To be a successful buyer, you need to create solid relationships with your vendors, sales reps, and customers. Additionally, you need to use your data to know:
■ What has performed well in the past
■ What the current trends are
■ What your customers want
“If we’re not listening to our customers, we’re not learning and developing a relationship with them.”
– Tom Griffen, Retail Trainer at The Mann Group
MARKETING TIPS
It is essential that you have a marketing strategy that attracts customers to your store. The selling process begins before a customer enters your store and continues long after they leave. You can start by:
■ Capturing your target audience through personalized campaigns
■ Creating a brand that aligns with your values and beliefs
■ Offering a compelling customer experience
“Retailers: align with brands that are going to bring more people in. Brands that people believe in.”
– Tom Flierl, VP Marketing and Business Strategy at Hanson Dodge Creative
SELLING TIPS
A successful selling strategy combines people and technology. Are you equipped with the following?
■ An educated staff that is good at selling your products
■ An omnichannel experience that allows customers to shop online
■ Retail technology that processes sales
“It is important that your staff is educated and then they educate the customer.”
– Karen Roberts, Owner of Get Fit
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