“the beauty of tradition in a modernized world”

Tradition had been embedded in culture from generation to generation. It changes from century to century and when the world become more modernized through time, these beautiful traditions sometimes are lost in the mist of the over developed world .

Straw is about reminiscing, reliving and reviving tradition through each garment that is made. Inspired from cultural origins and traditions of Vietnam. A beautiful marriage between tradition and modernism is created to enhance modern day clothing for the modern world.

Each piece is created through traditional symbolisms and cultural references. From the city of Saigon, the beautiful landscapes of Hanoi to the living environment of Vietnam creates a unique inspirational source in creating pieces that carry traditional themes for modern day lifestyle.

Tradition in a modernized world

Helen TranFashion Designer mentor

Amanda BlairMake up artist

Lisa TranModel

Genevive RossModel

Sergiy Dybskiy Model

Special thanks