Thesis show6

THEPERSONALITY

OF DESIGN

Friday, April 20, 2012

Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions.

In the mid-20th century, creative services were often provided by artists working in isolation who produced works of beauty and pragmatism without the friction of a group atmosphere.

Today’s creative business model overvalues highly visible, technology interdependent assertive and celebrity-like behavior, thus marginalizing more autonomous thinkers.

This thesis presents the hypothesis that a re-invented model for the “introvert” will lead to a nonconformist, innovative, resonating and therefore more successful designer ideal.


JUSTIN BIEBERAGE: 17SOURCE OF WEALTH: MusicKLOUT Score (Standard of Online Influence): 100 out of 100TWITTER FOLLOWERS: 20 million (3% of total twitter traffic)

FACEBOOK LIKES: 42 millionYOUTUBE LIKES: 2 billion (first ever to pass 2 billion)

NOW TECHNOLOGY INTERDEPENDENCE


1950s and 60s CULTURE OF SEMI ISOLATION

PAUL RANDSOURCE OF WEALTH: DesignDESCRIBED AS: AN INTROVERTED, FORMAL MANMODEST (I’m certainly not the only guy at IBM...there are lots of us), a PERFECTIONIST (...because he knows...), a stickler for DETAILS


EXTROVERT sociable, gregarious, excitable, dominant, assertive, active, risk-taking,

thick-skinned, outer-directed, lighthearted, bold, comfortable in spotlight

NOW OVERVALUING THE EXTROVERT(dependents)


WHAT ARE WE LOSING?

“We want to attract creative people,”

the director of human resources at a major media company told me. When I asked what she meant by “creative, she answered without missing a beat.

“You have to be outgoing, fun and jazzed up to work here.”


ROSAPARKS

HENRY FORD

STEVEN SPEILBERG

GEORGE ORWELL


What is? vs What if?extrovert introvert

( ) )(


Stan Brakhage

STAN BRACKAGEFILM MAKER / ARTISTINTROVERT

The artist in the studio lives a life of intense isolation, yet one which by its very nature produces work that resonates with broader meaning and relevance. By conjecture, this kind of work benefits immeasurably from the imposed solace of the studio, an environment that begets its own fierce concentration.

JESSICA HELFELD, DESIGN OBSERVER


SOLITUDE IS A CATALYST FOR INNOVATION

SUSAIN CAIN


MATT PYKEDESIGNER/ONLINE COLLABORATORINTROVERT


• 1 more?


Isolationists:requires less stimulation to do more

do not rely on instant gratification (reward limits creativity)

not affected by peer pressure, not people pleasers

process environment unusually deeply (physical and emotional)

highly empathetic

more careful, digest information thoroughly

sensitive

work more accurately

as leaders, more likely to let other peoples do what they do best and work alone


AWAKENDISTURB

COMMUNICATECOMMANDINSTIGATEPROVOKE


Personality defines us as much as gender or race.

We are living in a time of an idealized, unfair perception of

what a creative thinker should be.


proposal


Thesis show6

Technology

Transcript of Thesis show6