THES Credentials
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Transcript of THES Credentials
Shifted gears. Created own and associated properties
NOBO creating a niche
Execution to planning and conceptualizing (started with biggest street event of India)
Group of College Friends with a dream to start up something of their own…
2003
200
4
2012
200
5
2013
2014
Geographic and services expansion as Thinking Hats
Entertainment Solutions
First break with College activations
Ventured into Activations and
Event Mgmt
..started As Campus
entertainment
One of the most professional run and managed companies with a proven track record of more than a decade.
Over the years, THES has expanded its role from an execution based model to the conceptualsing model by adding on services.
Strict control over quality of planning and execution. THES has been able to establish a network of direct manpower
and associates across the length & breadth of the country. The multiple events & activations across domains gives THES an
advantage to get the best & the most competitive prices for its clients and have
S
O
P
C
Servicing
Creatives
Production
Operations
Our dedicated SPOC team is available 24 by 7
to provide a seamless experience to our clients
by managing the projects flawlessly.
• Live Concerts • Live concerts
• Festivals
• Strategising Brand Ambassadors, Artist Management & Contracting
• Project/Campaign Management
• Launch Campaigns
• Brand/Marketing Activations
• Exclusive Events
• Marketing Events
• Employee Engagement Programs
• MICE events
• Production, Designing and Execution
Open for Partnership/sponsorship
and association
Organise live concerts of renowned artists First concert of Shafqat Amanat Ali in 2014 at Bangalore
o Perfomance by the maestro after six years in Bangalore was a refreshing change for Bangaloriites.
o The ticketed concert was organized in Phoenix Market city in Bangalore which resulted in rise in footfall of the mall by almost 60% on the day of the concert.
We aim to take unique soulful music across the country We aim to create similar concerts in High traffic locations viz. Malls, High Street
or corporate locations. We are open for exploring partnerships/associations for creating unforgettable
experience
Organise live concerts in association Created Nobo: No Boundaries
Brought Arijit Singh and Atif Aslam on stage live for the first time A ticketed show with audience over 20,000.
Aims to take Nobo to greater heights through innovative blend of artists from all over the world
Nobo is not restricted to musical but will have performance of different
genres in future We have been associated with brands for their campaigns as ‘Experience
Partner’ or ‘Event Partner’ like Jashn-e-Ghulam Ali, Fever Tribute etc.
We are open for exploring partnerships/associations for creating unforgettable experience
Strategising Brand Ambassadors, Artist Management & Contracting We help brands srategise for their Brand Ambassadors in consistency to their
Mission and Vision.
Ability to create cultural and entertainment festivals of international stature.
One such effort was Nobo, which took Delhi NCR by surprise and has become one of the most talked about entertainment event in the city.
We strive to create experience through our efforts that builds relationship with stakeholders, customers and employees.
It may be a unique concert, a full festival or a global touring strategy. We provide pin to plane event management experiences and manages each project from conception to completion and review.
Project/Campaign Management Over the years we have ventured into rolling out marketing or brand
campaigns on a turnkey basis rather than mere vanilla on ground management.
Annual youth driven brand campaigns like HT Fresh on Campus, Delhi Times Fresh Face, Youth Nexus are few examples of those.
Launch Campaigns
We help you plan your Launch events with panache and sophistication. Our approach is not just executing it as an event but proposing a package in consistent to the brand requirements and philosophy to cater to your target audience.
Product or Service Launch Brand/Marketing Campaign Launch Mall/Store Launch
Brand/Marketing Activations: Activations are one of the integral part of the Marketing Calendar and it aims to not just maximize the no. of eyeballs but also aims to engage with the Target Audience. We are proud to have roll out innovative activations for our clients School / College Contact Programs and Activations
Road Shows, Canter Services
RWA / Apartment Activations
In-store Branding and Merchandizing
POP and Other Branding Material
Mall Promotions
Catchment Activations
Club Activations
Sampling and Tasting Events
Exclusive Events: Sports and Fitness, Glitz and Glamour, Spotlights and Red Carpets, Celebrities and Socialites, Charities and Fund Raisers – Rolling out large scale events to enhance the experience
Weekly Street event (Raahgiri Day)
Marathons and Sports Events
Corporate Social Responsibility Events
Fashion Shows
Marketing Events
As part of your sales strategy, we create a platform to interact with your associates in a unique style.
Sales/Dealers/Associate/Partner Meets
Press Conference Sets
Employee Engagement Programs: We understand the importance of ‘5th P’ of marketing and it is of utmost priority to make them feel special. Our team makes sure to craft a perfect event for one of the most important asset of your organization. Annual Days and Family Days Team Building Outings Rewards and Recognition Programs and events Gifting Festivals and Milestone Events
MICE events: These events may be simple, tricky, sophisticated … the list is endless. We approach these in a detailed aspect and provide a glitch free experience. Meetings Incentives Conferences Exhibitions & Stalls
Production, Designing and Execution: It plays one of the most important parts as it builds imagery about the campaign/event in the mind of the consumer. We have an experienced design team who work on film/TV commercial/Radio conceptualising and design the collaterals in sync with the campaign. Not only do we design but also bring it to life through our production team. Film Production
TV Commercial development
Radio spot development and strategy
Marketing Collaterals Designing
Logo Design
Outdoor Design
On Ground Event Branding
Office Stationery Design
Customise Design (on the basis of brief)
NOBO – No Boundaries Brand/Client: Our own property in association with Big Bounce Objective: Our team has always looked out for challenging projects and
one such effort was to create a property of our own. We decided to take our experience beyond mere managing the events and as a result NOBO was born.
TG: MIG and HIG segment of all age groups Activity Brief: Establish a property that celebrates music from different
parts of the country on a single platform. The First edition of NOBO had a live performance by 2 of the biggest musical stars from across the borders – Arijit Singh and Atif Aslam.
NOBO aims to bring together performers from different countries on a single stage.
Results: More than 20,000 witnessed the musical extravaganza and became a talking point in Delhi NCR.
Brand/Client: The Times of India/Hindustan Times/MCG Objective: Raahgiri Day is an adaptation of an event called Cyclovia in
Bogota where a part of the streets is blocked for motorized transport and opened for walking, jogging, running, cycling, skating and other leisure activities only. The roads see a carnival kind of atmosphere every week on Sunday and Raahgiri Day has been able to bring a strong community connect in the cities where it is organized now.
Target Group: It is a unique activity that involves everyone in the city. An
activity that can be perfectly termed as For All.
Activity Brief: To make it an engaging activity where people can come every week and express themselves by hosting numerous activities. The major challenge was to plan these activities every week with same zeal.
We planned to set up a stage with emcee engagement and activities by schools/communities on the stage, Rock Band performances, cycle stand, sports arena, share your selfie moment, voting meter and lots more. Along with the engagement activities, a seamless brand visibility experience is also created at the venue for our clients.
We have also been able to create a pool of 100 odd bands from schools, colleges, communities who come and perform at the Raahgiri Day.
Results: Started on 17th Nov 2013 in Gurgaon the event has become a permanent affair in everyone’s calendar. With more than 15,000 people participating every week this has surely caught every attention.
The success can be seen from the face that now it has moved to Delhi in Connaught Place and Dwarka.
Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad, Bhopal, Ludhiana etc.
The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka. The engaging activities have ensured continued interest of the residents.
Expansion: Now we have been organsing Raahgiri Day since 17 Nov 2013 for The Times of India, Hindustan Times, Municipal Corporation of Gurgaon and Gurgaon police.
Brand/Client
The Times of India – Fresh Face (Talent Hunt)
Hindustan Times – Youth Nexus and Fresh on Campus
Fever Jam – Fever Entertainment (Cultural)
Objective:
Connect with Youth through round the year activities.
Fresh Face and Fresh on campus aim to connect with freshers in the campus
Youth Nexus and Fever Jam bring together the entire university on a common platform and celebrate multiple activities in the campus
Target Group: Youth – College students
Activity Brief: Chalk out a plan for college activation yearly. Results:
We have been managing the relationship for our clients for almost a decade now with successful activations in colleges. All the properties have their own identity in the campus and every year students wait eagerly for these campaigns.
Most of the properties have been taken to a national level by our clients. These are rigorous campaigns which span across 3-4 months in colleges.
Brand/Client
The Times of India – Mission Admission
Hindustan Times – Campus Calling
Objective: Organise seminar to guide students who have just passed 12th standard and planning to join undergraduate courses and shape their careers
Target Group: 12th pass students Activity Brief: Conduct seminar in colleges with experts from various
universities/colleges. These campaigns act as a decision support system for students.
Results:
We have been managing the relationship for our clients for more than 6 years now by conducting seminars in colleges for students aspiring to join colleges.
Both the campaigns have been taken to a national level by our clients.
On an average every seminar see 400-500 students turning out and getting their doubts cleared about their careers.
Every year there are approx 20-25 seminars orgainsed in various parts of Delhi NCR.
In 2014,we also broadcasted the Mission
Admission seminar live through Google Hangout .