There’s lots to about Facebook

Facebook is the world's largest social network, with over a billion users worldwide

Facebook est 2004:• In its early days, Facebook was used by college students to stay in touch online

More than ten years later:• Connect online with friends, family, the broader community, the media, the

ag/dairy industries. • Organise events, create groups for family/social activities/sports/industry• Use it as a business tool to promote & grow your business with a big audience

and present a “face” to the public

Proactive and reactive engagement for our industry:• Allows businesses, individuals and industry opportunities to defend reputation

& credibility • Influence, raise your profile, build trust, campaign on issues

Don’t be afraid to speak up, you can reach a big audience and you can

create change…

A tour of your home pageYour home page displays a snapshot of relevant information.

To the left, you will see a list of events, messages, photos, groups and other things that may require your attention.

In the blue bar at the very top, you’ll see notifications and tools to help you quickly navigate around Facebook….

Clicking the Facebook icon will take you back to your home page, along with the Home button. Click on your name to view your Profile page.

To the right of the Home button are five silhouetted icons:1. Friend Requests2. Messages - view any private messages a friend or group has sent you3. Facebook notifications - all of the actions that have taken place for your account

including when friends post content on your wall 4. Privacy shortcuts5. Settings and other options

The search box - You can quickly search for brands, organisations, and friends via this text box

Moving to the far right, Facebook displays links to any Pages you manage, as well as trending stories and ads.

News Feed Your News Feed is an updated list of what your friends are doing and posting. This section can be viewed by Top News or Most Recent. You can also post your updates here.

Privacy on Facebook…

1. Start with a strong passwordmake sure that your Facebook password is strong and update your password often.2. Privacy settings shortcutsUse the Privacy Shortcuts button to control your privacy settings, including who can see your posts, who can send you private messages and to block other users.

3. Activity LogThis is one-by-one control centre where you can edit things on post-by-post basis.You can edit who can see whatever you published in the past, you can edit who can interact with you and how it appears on your timeline.

Privacy settings and tools page Here is the main privacy settings ‘hub’. You can customise who can see your posts and profile, who can contact you and who can look you up. Navigate to here from the down arrow on the far right, click Settings and click Privacy in the navigation list on the left of the page.

Posting and using FacebookThere are many things that you can share with your Facebook Friends: personal updates, photos, links, and more. The things you share will appear on your Timeline, your News Feed and on your Friends' News Feeds.

Let’s have a go….

Your profile page ….what others see when they look at you on Facebook

You can view how your timeline looks to the Public or to Friends by going into Settings and clicking on the Timeline and Tagging menu item on the left.

Websitevsapp

Settings

Settings

Website vs Pages app

Settings

Let’s take 15 mins to get familiar with Facebook

Profiles v Pages• Profile is for your personal use, it is like talking to a

friend, there is a two way flow of communication • Pages is like walking into a shop. You can share what

you have on offer, without anyone that follows you, giving up their personal information

And.. Pages are managed by people who have personal Timelines. Pages are not separate Facebook accounts and do not have separate login information from your Timeline.

Like a friend's profile, Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.

Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content.

Groups can be publicly available for anyone to join, require administrator approval for members to join or can be private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

versus

“Should I create a group or launch a Page?”

Creating a page or group

Web

App

Some dairy pages to like:

Dairy AustraliaYoung Dairy Network AustraliaAustralian Dairy ConferenceLegendairyThe Dairy KitchenKondinin GroupThe LandNSW Country HourDairy News AustraliaNCDEA

Dairy NSW has a closed group for YoungDairy Network NSW

Business and FacebookSocial media, whether you’re an adopter, addict or a hater, is now a critical part of total communication and should form a part of your overall business strategy. BUT, if you’re going to use it for your business…

Know your audience , stay on message and ENGAGE • Determine who you want to connect with and why • Start slowly – search for conversations and engage in meaningful dialogue • Find common values and use values based messages to build trust. Don’t just ‐

advertise and sell or use SM as a soapbox.• Recognize and respect differences and avoid conversations where you won’t move the

needle….instead, help educate and inform.• Think before you post – if you wouldn’t say it to someone’s face, don’t say it on SM. • Admit when you don’t know • Be honest and transparent: You will be held accountable • Determine how you’re going to measure success• Post regularly (at least 2-3 times a week)

Primum Non Nocere – first do no harm

• Adjust your privacy settings• Be cautious about what you post and who could see it (eg. criminals

casing out premises when people post about being on holidays)• The internet is forever; think about what you post, who you tag and

what photos you put up.• What happens on Facebook doesn’t always stay on Facebook

(employer, friend and industry visibility)• Unverified information and upholding the law online (defamation,

privacy)• Confidentiality • Don’t assume everyone you know is online- don’t forget to use

other mediums of communication too

Some tips on your ‘personal brand’

Visibility in the online world – creating a ‘true you’ or ‘oversharing?’• Who is your audience? And who is watching? • Do you want to be a voice for your industry? professional goals• What language do you use? • Engaging v ranting/venting• Images and photos• The content you share• Who you associate with/follow/ what groups you join

Any Questions

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