Thee Mahindra Group comprises ten business sectors—Aftermarket,dd

7/27/2019 Thee Mahindra Group comprises ten business sectorsAftermarket,dd

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mahindra

Group Members

Viranappa

Arvind reddy

Deepak

Jugnoo

SaurabhRam avatar

Muralidarh

Shijo

vinay


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Introduction logoRecent Ventures Group Overview Milestones Vision & Mission

Business StrategiesMarketing Strategies Corporate Social Responsibilities Swot AnalysisCore Business Activities

Annual financial report

CONTENTS

mahindra


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INTRODUCTION

Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial

Conglomerate Mahindra Group based in Mumbai.

The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers

K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.

After India gained independence and Pakistan was formed; Malik Ghulam Mohammed

moved to Pakistan where he became the nation's first finance minister.

Now, with the Mahindra brothers as the whole sole of the company, its name was

changed to Mahindra & Mahindra in 1948.

INTRODUCTION


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J.C.MAHINDRA

K.C.MAHINDRA

G. MOHAMMAD

KESHUB MAHINDRA

ANAND MAHINDRA

FO

U

N

D

E

RS

CHAIRMAN

V.CHAIRMAN

M.D


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Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra

(M&M) was first known for assembly under license of the iconic Willys Jeep in India.

M&M introduced Jeeps to India and in no time they established themselves as the Jeep

manufacturers of India.

The company later branched out into the manufacture of light commercial vehicles

(LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army

vehicles and tractors to an automobile major with a growing global market presence.

At present, M&M is the leader in the utility vehicle segment in India with its flagship

UV Scorpio.


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It offers over 20 models including new generation multi-utility vehicles like the

Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India

Private Limited to build passenger cars.

In recent times the company is engaged in spreading its reach beyond its traditional

markets.

They entered into the two-wheeler segment by taking over the Kinetic Motors in India.

M&M also has controlling stake in REVA Electric Car Company.

M&M has also been selected as the preferred bidder for the acquisition of South

Korea's SsangYong Motor Company.


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Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile

and tractor manufacturer.

It has acquired plants in China and the United Kingdom, and has three assembly plants

in the USA.

M&M has partnerships with international companies like Renault, France and

International Truck and Engine Corporation, USA.

M&M has a global presence and its products are exported to several countries. Its global

subsidiaries include Mahindra Europ based in Italy, Mahindra USA Inc., Mahindra South

Africa and Mahindra (China) Tractor Co. Ltd.


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M&M is one of the leading tractor brands in the world. It is also the largest manufacturer

of tractors in India with sustained market leadership of over 25 years.

It designs, develops, manufactures and markets tractors as well as farm implements.

Mahindra Tractors(China) Co. Ltd. manufactures tractors for the growing Chinese market

and is a hub for tractor exports to the USA and other nations.

M&M has a 100% subsidiary, Mahindra USA, which assembles products for theAmerican mark


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logo

Mahindra builds three things:

products, services, and possibilities.


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RECENT /CURRENT VENTURES

Mahindra Navistar Automotives Ltd. (MNAL), the commercial vehicle joint venture

between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its 25

tonne and 31 tonne trucks for the Indian market.

Mahindra & Mahindra Ltd announced the launch of the Maxximo, the worlds first mini-

truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4valves per cylinder.

Indias iconic SUV, the Mahindra Scorpio, took another step to stardom with theunveiling of a premium, special edition `Scorpio Coffee Table Book. Film actor Ajay

Devgan - the Scorpios first customer,


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Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is

now a US $7.1 billion Indian multinational.

It employs over 1,00,000 people across the globe and enjoys a leadership position in

utility vehicles, tractors and information technology, with a significant and growing

presence in financial services, tourism, infrastructure development, trade and logistics.

The Mahindra Group today is an embodiment of global excellence and enjoys a strongcorporate brand image.

GROUP OVERVIEW


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The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the

leading global business and information technology services company, Satyam

Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked

rating for its first Sustainability Report for the year 2007-08 and has also received

the A+ GRI rating for the year 2008- 09.


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MILESTONES OF M&M

M&M established its business connections in the USA through Mahindra Wallace.

It started steel trading on behalf of European suppliers

M&M was converted into a public limited company on June 15, 1955.

Machine Tools division was started.

Mahindra Engineering & Chemical Products Ltd. (MECP) was formed.

M&M became the market leader in the Indian tractor segment-1983

Mahindra British Telecom (MBT) was formed as a joint venture with BritishTelecommunication plc (BT), UK-1986


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VISION AND MISSION

VISION:

To create a fully collaborative environment in which suppliers can deliver exactly what

the company needs, when it needs it, and at a competitive cost.

We dont have a group-wide mission statement. Our core purpose is what makes all of

us want to get up and come to work in the morning -Anand Mahindra

MISSION:

To create India's largest automobile and automobile-related products distribution network

by providing dealers and customers with the largest choice of unique world-class products

and services.


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BUSINESS STRATERGIES

Restructuring of the company.

For the group, organizational restructuring posed the greatest challenge keepingin mind the changing dynamics in the business especially the tractor and automotive

division. In the last three years, the emphasis was development of the long term strategy

and fixing clear business goals.

E-business InitiativesJoint ventures.Foreign competition.


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MARKETING STRATERGIES

USP ruggedness and performance.Products that redefined the market.Network of dealers, sales offices, service stations etc.Strong market base in the urban and semi-urban areas.

MARKETING STRATERGIES


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Education

K. C. Mahindra Education Trust:

Established by the late Mr. K. C. Mahindra in 1953, the K. C. Mahindra

Education Trust aims to Transform the lives of people in India through education, by

providing financial assistance and recognition to them, across age groups and across

income strata.

Mahindra Education Society:

As part of its Corporate Social Responsibility activities, the Mahindra Group has

established schools near its factories primarily for children of its employees. At present, the

Group has three schools that impart high standards of education - Mahindra Academy at

Malad in Mumbai, Mahindra Academy in Zaheerabad and a school in Khopoli.

HOW MAHINDRA HELP


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nvironment Initiatinvironment Initiativesves

Towards making planet earth greener, the Group has vowed to plant a One Million

Trees across the Nation by October 2008 under theMahindra Hariyali initiative.

Health And Disaster Relief

The Mahindra Foundation has been set up with a specific objective: to providemedical relief to the poor and needy sections of society. The foundation has helped

patients suffering from cancer, heart ailments as well as burn victims.

Art & Culture

The Mahindra Excellence in Theatre Awards (META) is the latest in the

Mahindra Groups efforts to encourage national theatre in two broad categories -

Emerging theatre and Established theatre.


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ports

The National Basketball Association (NBA) and the Mahindra Group, one of Indiaslargest and most respected companies, today announced a partnership to launch a new

multi-city community-based recreational basketball league. The new league for boys

and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in

collaboration with the Basketball Federation of India (BFI).

anahi Kali

A project jointly managed by K. C. Mahindra and Naandi foundation for the girl

child.


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OPS (Employee Social Options)

Esops - What is commonly known as Employee Social Options has a whole new

meaning at the Mahindra Group -

Esops for the Mahindra-ites means sharing a part of yourself to help the less

fortunate. It implies looking beyond one-self. It means sharing ones skills to makethe society healthier, cleaner, greener, more literate and hence more sustainable.


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SWOT ANALYSIS

Strength

Over the years the company has emerged as one of the top players in the world in terms of

number of tractors sold. This gives a clear indication that the company's market share is

one of its biggest strengths.

The company's ability to introduce new products in the market and to generate sales from

those new products is a major strength. The company has established its brand name in

other countries of the world as well.

This is evident from the 40% market share that it holds in the 30-40% HP tractors market

in the US.


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akness

The company is highly dependent on the rural sector, and the rural sector in turn is

highly dependent on the monsoons. As a result, if there happen to be bad monsoons(less of rains) for two consecutive years it could have an adverse impact on the

demand of tractors for the company.

portunities

The government has been trying to strengthen the exports of agricultural products. As

a result, the quality of agricultural products necessarily has to be very high. For this,they need better rural and agricultural infrastructure. This might result in an increase

in demand for tractors.

In India, the penetration of tractors is 10 tractors per 1000 hectares of cropped area,

which is much below the world average of 19 tractors for the same. Thus there is

scope for the demand to increase.


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Threats

The company has a history of having invested in unrelated diversifications such as

telecom, holiday and resort , financial services, etc. which it has hived off as

subsidiaries from time to time when these turned unmanageable.

Thus the diversifications could divert the company's attention from its core business.

It is a dangerous tendency as it leads to destruction of shareholders value.


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The Mahindra Group comprises ten business sectorsAftermarket, Automotive & Farm

Equipment, Defense Systems, Financial Services, Hospitality, Information Technology,

Real Estate, Systech, Two and four Wheelers and Mahindra Partners with a presence in

18 industries.

Aerospace

AftermarketAgribusinessAutomotiveComponents

ConstructionEquipmentConsulting ServicesDefenseEnergy

Farm EquipmentFinancial ServicesIndustrial EquipmentInformation Technology

Leisure & HospitalityLogisticsReal EstateRetailTwo-wheeler's

Core Business Activities


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MAHINDRA AEROSPACE

Mahindra Aerospace is an aerospace division of the Indian multinational company,

Mahindra Group. It is the first Indian private firm to make smaller civil aircraft for the

Indian general aviation market. It is an AS9100 Rev.B certified design organization.

Type : PrivateIndustry : Aerospace

Founded in 2003

Founder : Mr. Anand Mahindra

Headquarters located in Chennai, Mumbai, Maharashtra

Key people are Mr. Arvind Mehra(Executive Director & CEO),

Mr.Anand Mahindra (Vice-Chairman & MD) and Mr. Hemant

Luthra(President).

Parent company : Mahindra Group

Subsidiaries : Gippsland Aeronautics


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AFTERMARKET

Mahindra entered aftermarket industry in 2001 to create a business ecosystem for pre-

owned cars that mirrors the ecosystem for new cars

Mahindra First Choice Wheels is Indias first multi-brand pre-owned car business.

In 2008, Mahindra established Mahindra First Choice Services (MFCS) as a fully-owned

subsidiary of Mahindra & Mahindra to provide customers with outstanding car service,

too.

Currently MFCS is present at nine locations. In Mumbai, Chennai, Hyderabad andDelhi, Mahindra plans to open 240 new outlets in the next five years, bringing peace

of mind to customers across the country.


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AgribusinessCultivating rural prosperity.

Agriculture remains a key sector of the economy and continues to play a vital role in

driving India's economic growth. About 60 percent of India's population lives in its villagesand a majority of rural households depend on agriculture and related activities for their

livelihood.

The Mahindra Group's close linkage to rural India and agriculture is almost as old as the

company itself.

Mahindra agribusiness activities support farmers at every step, from seed supply to

crop care to distribution.

Services offered Mahindra for agribusiness :

Crop Care ,Fresh Produce Services

Seed Distribution ,Seed Potato,


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Automotive

No matter where youre going, we

can take you there.

In 1947, Mahindra introduced India to the utility vehicle both commercial as

well as personal vehicles

Commercial VehiclesAlfa

Gio

Mahindra Navistar Trucks

Bolero Maxi Truck

Genio

LoadkingMaxximo

Tourister Buses

Personal VehiclesBolero

REVA Electric Cars

Scorpio,Thar

Verito ,Xylo

Actyon ,Actyon Sports

Chairman W ,KorandoKyron ,Rexton II

Rodius ,XUV 500


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Components

Driving value. From design to delivery.

Mahindra into the components industry (known internally as Systech)

Today Mahindra run art-to-part manufacturing units across India, Germany, Italy, and the

UK which help companies around the world build better products using Mahindra

expertise.

Products made by Mahindra components industry are:

Alloy Steel ,Blankings ,CastingsComposites ,Ferrites and Magnetic Products

Forgings ,Gears ,Ring Rolling ,Stampings


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Construction Equipment

Mahindra & Mahindra entered the Construction Equipment industry in February

2011 with the launch of the Mahindra EarthMaster Backhoe Loader. Already one of the

worlds largest markets, demand for construction equipment is growing in India. Mahindra

unparalleled dealer network makes the EarthMaster available across the country.

EarthMaster Backhoe Loader


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Consulting Services

Mahindra consulting services spread across two key areas in the evolution of the

Indian business environment: information security and infrastructure development

Through consulting services, Mahindra help companies keep up with the fast-

changing business climate.

Mahindra Consulting Engineers is shaping the development of infrastructure

across the country,

Consulting services provided by Mahindra :

Engineering Consulting ,Information Security Consulting

Project Management, Strategic Risk Management


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DefenseLeadership and security.

Mahindra been involved with defense systems since 1947 when mahindra became

importers, assemblers, and then adapters of the iconic Willys Jeeps used in WWII. From

there, Mahindra moved into designing and constructing his own line of armored vehiclesto become the largest private sector supplier to the government.

Products made by Mahindra for defense :

Land

AxeMarksman

Mine Protected Vehicle

Raksha

Sea

Sea Mines

Torpedo Decoy Launchers


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Energy

Mahindra envision bringing reliable and innovative power back-up solutions to India that

ensure an uninterrupted power supply for all the critical sectors of the economy. Mahindra

line of diesel generators offers electricity backup to remote locations to power banks,

hospitals, schools, businesses, and industry. And Mahindra Home Uninterrupted Power

Supply (UPS) systems maintain reliable power when customer experience an inconsistent

supply at home.

Product made by Mahindra for energy sector :

Power Diesel GeneratorsInverters

Off-Grid Solar Energy Solutions


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Farm Equipment

Spreading prosperity across the globe.

Mahindra began manufacturingtractors in the early 1960s for the Indian market. Nearly

50 years later, Mahindra the number one tractor company in the world (by volume) with

annual sales above 200,000 and over 2.1 million tractors sold till date.

Today, Mahindra have footprints in the United States, China, Australia, New Zealand,

Africa, Latin America ,South Asia

Products made by Mahindra for firm equipments:

Farming Implements

Crop Harvesting Solutions

Rice Farming Solutions

Sugarcane Farming Solutions

Products by Region

Australia Products

International Operations

US Products

Tractors

Arjun

Bhoomiputra

Sarpanch

Shaan

Yuvraj


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Financial Services

Mahindra entered into rural finance and insurance because Mahindra saw an

opportunity to provide services in areas, where the demand for financial products and

services is higher than what the formal banking system can supply. By making creditavailable, Mahindra opened opportunities for people to improve their own lives and create

lasting systems for their livelihood.

Financial Services offered by Mahindra

Vehicle & Asset Finance

General Insurance Broking

Life Insurance Broking

Rural Housing Finance .

Company which supports financial services

of Mahindra

Mahindra Insurance Brokers

Mahindra Rural Housing Finance

Mahindra & Mahindra Financial Services


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Industrial Equipment

Mahindra entered the industrial equipment market in 1992 with a wide range of high-

efficiency conveying equipment ,for the cement industry.

Mahindra quickly expanded to serve the power plants, heavy chemicals and mineral

processing in addition to cement.

Mahindra specializes in its bulk and unit handling systems to give their clients the most

relevant and useful technology.

Bulk Handling Systems

Mahindra conveyor system, is the company

for industrial equipments


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Information Technology

Mahindra has a leading presence in the global Information Technology (IT) industry,

offering a full range of IT solutions and support through four outstanding companies

with special expertise.

Mahindra have partnered with several Fortune 100 and Fortune 500 companies to

deliver outstanding solutions that have helped drive their success.

Services provided by Mahindra information technology are :

For OthersBusiness Process Outsourcing

IT Consulting ,IT Services

R&D Engineering and Manufacturing Services

Supply Chain Consulting

Value Added Services

For TelecomsBusiness Process Outsourcing

(BPO)

Infrastructure Management

Network Technology Solutions and

Services

Security Services


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Leisure & Hospitality

Create your own experiences

When Mahindra entered Leisure & Hospitality in 1996, very few affordable vacation

options were available for Indian families.

Mahindra offered the vacation ownership concept in India to bring Indian families

affordable and memorable vacations every year.

Today Mahindra offer leisure boats, camping vacations, corporate retreats, and home stays

Products

Mahindra Odyssea Boats Services

Club Mahindra HolidaysClub Mahindra Fundays

Mahindra Homestays

Terra

Zest

Club Mahindra Travel

Company

Mahindra Holidays &Resorts India

Mahindra Ocean Blue

Marine


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logistics

Mahindra Logistics began in the year 2000 to service the complex transportation needs of

Mahindras automotive sector. Within a short span of time, Mahindra expanded his capacity

to service external clients, and today Mahindra work with an extensive cross-section ofmajor corporate clients.

Services company

People Transport Solutions Mahindra Logistics


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Real Estate

Mahindra entered real estate in 1994 because Mahindra saw an opportunity to transform

the way society thinks about living and work space

Today, Mahindra real estate initiatives are enhancing living standards and pioneering

environmentally friendly construction in India

Product

Integrated Business Cities &

Special Economic Zones

Living Spaces

Company

Mahindra Lifespace Developers

Mahindra World City Developers


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RETAIL

As Indian retail grew at 20 percent over the last five years, and Mahindra expect it to

continue to expand at a increasing rate in the next five.

Mahindra first retail foray, the Mom & Me retail chain, positions Mahindra as first

movers in the market for baby needs

Mahindra, vision is to provide every mother and child; world-class products and services,

and to serve them in a personalized fashion with extraordinary love and care


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Two Wheelers

Mihandra entered the Two Wheeler industry in 2008.

Within eight months of entering the industry, Mahindra launched a portfolio ofPowerScooters to critical acclaim in September 2009. Less than a year later, Mahindra

PowerScooters had captured a double digit market share

In 2011 Mahindra became the first Indian two-wheeler manufacturer to enter the

Moto Grand Prix Championships, showcasing of engineering and technology expertise

on a platform where the best in the world compete

Product

Duro-DZ ,Flyte

Kine ,Rodeo

Company

Mahindra Two Wheelers

Mahindra Racing


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Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08Sales 31,853.52 23,493.72 18,602.11 13,093.68 11,503.48

Operating profit

3,770.72 3,456.18 2,955.24 1,092.63 1,336.31

Grossprofit

4,073.76 3,815.99 3,126.78 1,317.71 1,480.23

EPS (Rs) 48.87 45.33 36.89 15.35 23.08

Annual report in brief ( crores)


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Thank You

mahindra

Thee Mahindra Group comprises ten business sectors—Aftermarket,dd

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